Roger Fisk’s Post

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Strategic Transit Asset Management, Finance & Systems

Some clever thematic pricing, that's also appetizing for "value oriented" customers - (like me)😋. One commenter even suggested nickel ($0.05) pricing to represent the original IRT fare maintained for over 50 years.(!) The cobranded wrapper with route strip to Zabar's destination is also nicely done in period appropriate graphics & font. BTW After seeing this add, I will be rerouting my commute to make the most of it ; - )

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Bagel lovers, this one's for you! 🥯 To celebrate the 120th anniversary of the NYC subway and the 90th birthday of Zabar's, we've teamed up to bring you some Commuter Specials! From this Thursday (October 24) through Sunday (October 27), between 8 a.m. and 11 a.m., you can find these great deals at Zabar's on the Upper West Side: • $1.20 bagel with cream cheese • $2.90 bagel with cream cheese and coffee (in honor of the NYC subway fare) • $9.90 bagel with cream cheese and Nova lox (a nod to Zabar's 90th birthday this year) See you there!

  • Imageo of a bagel and lox, a bagel with cream cheese, and a cup of coffee on an MTA and Zabar's branded piece of paper

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