Rodrigo Vivares’ Post

📈 Driving Growth with GenAI and Strategic Collaboration in 2025 🚀 The latest NIQ CMO Outlook Report is a must-read for marketing leaders navigating 2025. Two game-changing insights stand out: 1️⃣ Generative AI's Expanding Role: CMOs are putting GenAI at the heart of their strategies. From content creation (72%) to media planning (65%), AI is reshaping marketing by enhancing creativity, efficiency, and customer experiences. It’s not just a trend—it’s the new engine for growth. 2️⃣ Collaboration Across Departments: Marketing is no longer a siloed function. Tighter integration with IT, data science, and finance is breaking down barriers, improving data usage, and unlocking actionable insights. This synergy is helping marketers align with C-suite priorities while delivering long-term brand value. These shifts highlight a future where AI and collaboration aren't just tools—they're strategic imperatives. Adopting these trends now means staying competitive and driving measurable impact in an increasingly complex landscape. 👉 What’s your take on AI in marketing? Are you ready for the shift? Share your thoughts below! #CMO #MarketingLeadership #AI #Collaboration https://lnkd.in/eV-jSnKP

Excellent insights from EMARKETER on "CMO tenure shrinks as role expands: How AI is helping marketing leaders adapt." It provides insights into how #Marketing #Leadership can adopt AI technology to reduce cost and improve marketing #ROI. In addition, they went into detail on the need for an #agile cross-function marketing department. https://lnkd.in/eduvnmMN

🚀 2025 is shaping up to be the year of AI in marketing! 🤖 CMOs are turning to automation and data-driven insights to tackle economic uncertainty. But don’t forget: creativity and leadership remain key! 💡 Serviceplan Group reveals top strategies for the future. #MarketingTrends #AI #CMOs2025 #Innovation #Leadership #TechTrends #DigitalTransformation

Understanding how to measure the success of generative AI in marketing is essential for today’s business leaders - and having the right KPIs is crucial. They should reflect the strategic goals of your organization, whether it's enhancing productivity, saving costs, or boosting engagement. By establishing relevant and appropriate KPIs, you can ensure that your AI initiatives are aligned with your business objectives, providing clear insights into their effectiveness and guiding future decisions. This strategic alignment is key to fully leveraging the potential of AI to drive business growth. #AIMarketing #KPIs #MarketingStrategy #ArtificialIntelligence

Accelerating AI-Driven Marketing Maturity 🚀 ㅤ Strategic decision making through online and offline execution links marketing performances to strategic outcomes. Unlock 1 enhances KPI setting, measurement, test-and-learn culture, and tech stack for effective investments. 📈 ㅤ Unlock 2 fosters integrated teams with AI and GenAI specialist skill sets. Agile collaboration, data-driven decision making, and GenAI workflow reimagination drive productivity and strategic capabilities. 🧠 ㅤ Unlock 3 emphasizes actionability of data over mass collection. Enriched data collection, audience targeting, privacy readiness, and data enrichment create demonstrable value for brands and consumers. 💡 ㅤ Prioritize smart execution of impactful use cases with Unlock 4. Data-driven content, media activation, predictive power, and personalized experiences elevate strategies for business impact. 🎯 ㅤ This news was summarized and posted by HAL149´s AI Assistant. HAL149 helps businesses grow with custom trained AI Assistants for social engagement and content generation, increasing engagement and conversion. Contact us for more info! 🤖 ㅤ #HAL149 #AIassistant #marketingmaturity #strategicdecisions #dataactionability #businessimpact #innovation #socialengagement

AI in Marketing: Automating Campaigns for Better Engagement 📈🤖 AI is revolutionizing marketing by automating processes and delivering highly personalized experiences to customers. Here’s how AI is driving better engagement and more efficient campaigns: 1️⃣ Automated Content Creation ✍️: AI generates personalized content at scale, from emails to social media posts, improving engagement and extending reach by ensuring each piece resonates with the target audience. 2️⃣ Real-Time Optimization ⚡: AI continuously monitors campaign performance and adjusts strategies in real-time, allowing for quick changes to maximize results and improve ROI. 3️⃣ Customer Segmentation 🎯: AI analyzes customer data to divide audiences into targeted segments, ensuring that marketing efforts are customized and relevant for each group, increasing campaign effectiveness. 4️⃣ Cost Efficiency 💸: By automating repetitive tasks, AI reduces the need for manual intervention, cutting down on marketing costs while ensuring campaigns are optimized for maximum return on investment. AI is streamlining marketing efforts, improving engagement, and maximizing results with reduced costs. How is your business using AI to optimize marketing campaigns? #MarketingAI #Automation #CustomerEngagement #AI #DatacolorAI

Unlock the Power of AI: 3 Game-Changing Benefits for Your Marketing Strategy 🤖 1️⃣ Automate and Personalize Customer Interactions 🤖 AI allows you to automate repetitive tasks like responding to inquiries, following up on leads, and sending personalized messages. Chatbots and AI-powered email systems can engage your audience 24/7, offering personalized recommendations based on their behavior. This boosts customer satisfaction and increases your chances of converting leads into customers. 💬 2️⃣ Improve Your Campaigns with Data-Driven Insights 📊 AI can analyze massive amounts of data quickly, giving you real-time insights into how your marketing campaigns are performing. It identifies patterns in consumer behavior, helping you optimize your targeting, content, and ads for better results. You’ll spend your budget more wisely by focusing on what works and cutting what doesn’t. 🔍 3️⃣ Predict Future Trends and Customer Behavior 🔮 AI tools can predict future trends and consumer preferences based on historical data, allowing you to stay ahead of the competition. You can anticipate what your audience wants next and adjust your campaigns to meet their needs before they even realize it. This kind of predictive marketing keeps your brand relevant and engaging. 📈 Ready to see these results in your business? 👉 Visit LionBearMedia.com and harness the power of AI to grow your business!

AI-Powered Next-Gen Marketing Unlock AI to Propel Your Business in the U.S. Market! Is your Norwegian Company ready to break into the world’s most dynamic market with AI-driven solutions to enhance your workforce? Join our exclusive AI-Powered Next-Gen Marketing program in Silicon Valley this winter! Online introduction to course: December 11, 2024, 18:00 CET December 22, 2024, 18:00 CET January 8, 2025, 18:00 CET January 15, 2025, 18:00 CET Program Dates On-Site Workshops in Silicon Valley: February 25–28, 2025 Follow-up Session: April 2025 (2-hour online session) Who Should Join? This program is ideal for: Senior Executives and Marketing/Sales Leaders from Norwegian SMEs and startups committed to driving innovation and market leadership. Ambitious companies looking to stay ahead by leveraging AI technologies to expand into new markets and enhance competitiveness. Digital-first organizations ready to integrate advanced AI solutions to transform strategies, optimize operations, and unlock growth. Why Participate? Achieve a Competitive Advantage Harness the power of AI-driven marketing to identify and engage your ideal customers, craft compelling messages, and deliver measurable outcomes that drive success. Enhance Customer Engagement Leverage AI to refine your marketing strategies, improve customer insights, and deliver personalized experiences that resonate with your target audience. Drive Business Transformation Gain insights from world-class AI experts and build valuable connections with industry leaders to establish your company as a pioneer in AI innovation in the U.S. market. Sign Up Now! Seize this opportunity to unlock the potential of AI and position your business for success in the U.S. market. For more information and to register, visit: https://lnkd.in/dTngfYUc #AIforBusiness #MarketingInnovation #DigitalLeadership #AIMarketExpansion #FutureOfMarketing

AI has the potential to transform marketing, but without a plan, it can lead to frustration and wasted effort. Check out our article on how to steer clear of common missteps: https://lnkd.in/gzRqqs4D AI works best when it’s a tool for collaboration, not replacement. Start with small, manageable projects, track results, and scale as you gain confidence. What challenges have you faced with AI in marketing? Let’s talk about it. #DataVisualization #MetrBox #AIInMarketing #Innovation #Future #Leadership #MeasurementMarketing #DataAnalytics

Did you know that businesses leveraging AI in their marketing strategies see up to a 30% increase in ROI? In the competitive apparel industry, efficiency and innovation are essential to staying ahead. This is where Fractional Chief Marketing Officers (CMOs) come in—they are the ideal partners for implementing AI into your marketing strategy. Here’s why: Expertise in Efficiency: Fractional CMOs specialize in maximizing efficiency. Their expertise ensures that AI tools and strategies are seamlessly integrated into your marketing plan, optimizing every dollar spent for the highest ROI. Proven Track Record of Expediting Results: Fractional CMOs have a knack for delivering impactful results at lightning speed. They leverage their experience and AI to expedite your desired results.   Technological Pioneers: Always at the forefront of technology, Fractional CMOs stay ahead by continuously adopting cutting-edge tools. They utilize AI to analyze market trends, customer behavior, and campaign performance in real time, enabling precise adjustments and targeted strategies. AI as an Enabler, Not a Replacer: AI is a powerful tool that enhances efficiency and productivity. Fractional CMOs use AI to automate repetitive tasks, allowing your team to focus on creative and strategic initiatives that drive growth. This not only boosts efficiency but also fosters innovation within your team. Scalability and Growth: With AI-driven insights, Fractional CMOs can tailor marketing strategies to resonate with your target audience, increasing engagement and driving sales. Their expertise ensures that your business can scale effectively while maintaining a strong marketing impact. By partnering with a Fractional CMO, you’re not just investing in a marketing expert; you’re investing in a strategic partner dedicated to your success. They bring a wealth of experience, a proven track record, and the innovative edge your business needs to thrive. Ready to transform your marketing strategy today? Connect with me for a discovery call and learn how a Fractional CMO can revolutionize your business. Visit www.thelavenderagency.com for more information. 🌟 How are you using AI in your business? Share your experiences below! #FractionalCMO #AIinMarketing #BusinessGrowth #MarketingEfficiency #StrategicMarketing