Roderick Smyth’s Post

Getting the best ROI from your recruitment advertising investments is essential, now more than ever. Tips below: Ways to optimise your Indeed advertising budget include: 1. Limiting spend on jobs we know that will absorb a large portion of your budget. 2. Setting up ad campaigns, where you assign a fixed budget to a group of jobs, instead of sponsoring individual jobs. 3. Using the latest Indeed Hiring Insights(updated monthly) to find out the best job titles to advertise. It's important to understand the job titles that are most searched for in your industry. 4. Review your job performance report on a weekly basis, to identify top spending jobs and identify jobs that are not getting seen. When was the last time you changed the way you advertise your jobs, or had an independent review of your advertising done? Always be improving your ROI. Happy recruiting. 😀

Have you been disillusioned by programmatic job advertising and why it doesn't seem to fix your recruiting funnel as pitched? It all sounds good, cast the net wider, reach more audiences, measure costs per click.... "Reduce your CPA!!" When the difference in cost between one source and another is <$2, why fill your funnel full of quarters when the same number of $1 fit? The cost in recruiter time to convert an applicant into a pre-qualified candidate is 10X your CPA, so stop the madness and find a partner that Real insights into your funnel that reduce your costs and increase revenue come FREE OF CHARGE to Glyde Talent customers, helping them BEAT THE COMPETITION every day!

If you want a successful recruitment campaign you need to know: 🤷♂️ Where your ideal candidates are searching ✍️ What terminology they are using in their search 📊 How frequently they are searching And that’s just the start. The more informed you are, the further your advertising spend will go. Find out more here ▶️ https://lnkd.in/erVuTtC8 #jobsearch #jobhunt #candidatesearch #advertising #adspend

Looking to optimise your Indeed advertising budget further? A few things you can action today. 1. Pause individual jobs that have enough applications. 2. Remove jobs from campaigns that you have enough applications for 3. Place a spend cap on certain jobs that you know will deliver a good number of applications. Pausing individual jobs, removing jobs from campaigns, and placing a spend cap on certain jobs, will result in 'wasted' budget being redistributed across other jobs, resulting in an increase in applications for these roles. Happy Recruiting. 😀

These are the top three recruitment marketing sins I see over and over again: 1) You're selling You're selling your services to your clients and candidates. And that's not what they want. They want content that adds value and addresses the pain points and the struggles that they're facing. 2) You're using the wrong channels. You really need to identify where your target audience hangs out. What media are they reading and engaging with? What social channels are they going on to source content? 3) You're not measuring what's working If you're producing content, you're engaging in PR activity, you need to measure it, and you need to measure it against your objectives. Is your aim to bring in new clients? Or is it to reach a particular demographic of candidates? Failure to measure means that you're not tweaking and refining your content based on what does and doesn't hit the mark. Are you guilty of any of these?

People ‘buy’ when they are ready and from people they know, like and trust 🙋♀️ There is nothing wrong with consistently posting your job adverts, though if that is all you do on social media, in your emails, or on your website, you have a problem. Why? Because you aren’t approaching people in the way they want to connect with you. You might attract people who are ready to act now, though that is only 3-7% of your total market. Not much, is it? Instead, start spreading your net wider by building awareness as you add more value and watch how your results start to change 🙌👍💥 #buildvalue #marketing #Recruitment

Understanding programmatic job advertising can give your hiring efforts a significant boost. Our beginner's guide explains the fundamentals and advantages of this powerful recruitment tool. Check it out now! 🔗 https://lnkd.in/gAae2yEZ #JobAdvertising #TalentAcquisition #EarlyCareerHiring #CollegeRecruiter

Job Advertising Advertising across multiple job boards Our advertising solution helps companies widen the audience of your vacant positions. Why be restricted to one job board when you can advertise across multiple job boards, whilst not breaking the bank in the process. Ntice offers an ATS solution with our job advertising solution. You can pull reports that drill down into job board performance metrics. Helping companies make smarter decisions about how to spend their recruitment budget.

Just had discovery call with a company that's looking to scale their paid media department. We uncovered they are working with 3 other agencies on contingency, local search targeting a limited pool of candidates, tried to get details into the weeds/day to day of the gig, the response we got: we just need resumes, no questions answered. Conversation was cut short, we wished each other good luck, hung up and moved on. Is this what recruiting has come down to in 2024? A race to the bottom? No wonder hiring managers/companies struggle to see the value in a Talent Partner when "competitors" do a shitty job and sign shitty contracts to please their MD's. We can all get agreements signed, but only a few can hit home runs. We need to do better. Thoughts? Atriz Mike Ferguson

Discover Hidden Results. 👀 Tired of seeing the same old search results on Google ❓ Shally Steckerl reveals a powerful trick to tap into the freshest, most relevant content from just the past hour, week, or month. Discover how to filter your search by using a simple URL tweak. Unlock hidden gems and new updates, whether you're searching for resumes, event speakers, or anything else! 💥 #sourcing #search #recruitment