Rodd Chant ®️©️’s Post

Small and independent agencies are the future of advertising. Because… Big is slow. And... Small is nimble, flexible, not overstaffed and most importantly - still passionate about creativity. I read an article about the final shareholders meeting for the Omnicom/IPG merger that stated ‘creativity’ was mentioned once, and ‘AI’ was mentioned four times. Small and independent like creativity. Why? Because, more often than not, they are founded and helmed by a creative person or team. Look at Quality Meats Creative on the cover of ADWEEK this week. Birthday New York, helmed by Corinna Falusi, is doing great work for Hinge. CONVICTS in New York are working with Qantas - very rare for a small creative shop to be working with an international airline. There are many more examples. Times are changing. Emerging from this new movement is a camaraderie not previously seen in ‘big advertising’. A “We’re all in this together” vibe is going on. If we all support and cheer for each other maybe the independent movement will grow even stronger. So, if you’re considering launching your creative shop, now might be the perfect time. “It's more fun to be a pirate than to join the navy.” - Steve Jobs Join the community. Maybe we can bring creativity back to the forefront of advertising and brands can get fresh ideas and we can leave the big agencies to do whatever it is they're doing. … ®️©️ 🤘 ⚡ 🏴☠️ … #advertising #adagency #creativity