Rockshot’s Post

Don't miss Jo Jeffers, our Head of Strategy at THG Studios, speaking at the Prolific North Live event next week! 💥   Join her talk for challenger brands on how to compete in markets dominated by larger players. Discover the tactics and strategies that can help you make a splash without breaking the bank.    Don't miss this opportunity to gain valuable insights and actionable takeaways. See you there!   #THGStudios #PNLive #CreativeAgency #Strategy

The Coca-Cola Company 's "It's Magic When the World Comes Together" is a masterstroke in Olympic advertising. This campaign not only captures the spirit of unity but also reinforces Coca-Cola's global brand identity. 🥇 For agencies, there's a lot to unpack here: the power of emotional storytelling, the importance of cultural relevance, and the art of aligning brand values with a global event. Watch the ad here ⬇️ #CocaCola #Paris2024 #Olympics #Marketing #BrandBuilding #Advertising

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

Innovation plus fundamentals equals success. That’s one of the lessons brands can learn from Dunkin’s Hall of Fame-worthy OOH strategy.

I can't express the importance of nailing your welcome series.. Seeng a lot of brands lack synergy in terms of the pop-up offer & the welcome flow, unintentionally leaving double opt-in on, no strategy.. etc.. We have been nailing it with our pop-up/welcome flow for this brand, but of course, will be looking to push these numbers further in the coming months

A properly positioned personal brand can grow, scale, and expand. But only if you give it a name first. I know a number of you name your business after yourself. 🙋🏾♀️ I get it. It's an easy go to What ends up happening is that you turn your parent brand, the personal brand, into helicopter brand. Think helicopter parent. Back in the day I constantly reminded my husband that at the end of the day it was his name on the door. At the time I had no idea how much pressure that put on him. I think it was because I became resentful. See because his name was on the door, he got all the accolades, questions, and praise. So when shit would hit the fan, I would remind him that he had to eat that up too. I eventually got outta my feelings and stopped doing that. But no sooner did I change my ways when we had a new challenge. When we announced we were opening a second location folx expected us to be there. So much of the business reputation was based on Bigmista and Mrs. Mista folx said they weren't going if we weren't there. 😳 Our helicopter branding tactics was biting us in the ass once again. My husband was Bigmista when I met him. When he started doing bbq competitions he was part of a team called Four Q. Later we thought because everyone already knew him as Bigmista, it was the most logical name choice for the business. 👉🏾 We failed to separate his who from his do. We had Bigmista's Secret Sauce and Bigmista's Perfect Pork Rub, and so it went. It all stopped when we shut down the restaurant. They could have had their own brands to stand on but we didn't want to be bothered. The Bigmista personal brand had grown, scaled and expanded, but it was not properly positioned. Lesson learned. #PersonalBranding #BrandPositioning #BrandReputation #Brandma ----- So tell the truth, are you trying to grow, scale, and expand while in helicopter mode? Ooh, and I have some news about to drop but I gotta let my brandbabies in on it first. If you want to be in the know and part of the behind the scenes action go subscribe to my website.

How does The HEINEKEN Company systematize below-the-line creative excellence? Hear from Lalo Luna, Heineken’s Global Strategic Insight Leader, on how Heineken established and deployed standards for excellence, and how they use SellCheck, Inc. to help measure creative excellence.

Unlock the secrets to turning ordinary product sampling into extraordinary experiences! 🤩 From creative innovation and personalisation to strategic timing and high-quality samples, our approach ensures memorable brand interactions. Discover how campaigns like the Malibu Confession Booth and Evian Wimbledon Queue Activation set new standards... #Marketing #BrandExperience #ProductSampling #Innovation #ConsumerEngagement

We understand the power of branding and the importance of leaving a lasting impression. That's why we offer bespoke snack packages that are not just delicious, but also perfectly aligned with your company's identity and event themes. 👉 Message SNACKIFY to start designing your unique snack experience or message me directly to discuss how we can bring your event vision to life. #TechEvents #EventPlanning #CustomSnacks #BrandExperience #Snackify #CorporateEvents