Rochelle Kopp’s Post

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Japanese business and cross-cultural communications consultant; author, mentor, educator and board member. Tree-hugger in my spare time.

Recently the word "enshittification" has been used to describe the declining quality of online services. Am wondering if there is a term for the opposite phenomenon, of companies adding on more and more features rather than focusing on the basic ones that customers came to them in the first place, and in many cases using that to justify premium prices. I am thinking of Mailchimp, which added a million bells and whistles I don't need and jacked up their prices. Teachable seems to be going down the same path, unfortunately. And now Zoom wants to do everything for companies, including "productivity" and "employee engagement". Companies already have solutions for the things on this list, and I am not sure they trust Zoom to do them all well either.

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Parker J. Allen

President & CEO at Parthenon Japan

8mo

Seriously, these tech companies need to be more grateful for what they have and stop fleecing their customers.

Douglas Montgomery

CEO / Founder - Global Connects Media

8mo

Totally agree, especially “Mailchump” I mean these engineers can’t help themselves with fixing what ain’t broken

Erich Ahorner

Guaranteed: Business Success in Japan – We will help you sell in Japan | CEO @ Japan Business Consulting

6mo

I think we need a term like "feature-bloatification" for this. It's like they're trying to be the Swiss Army knife of services, when all you need is just a good old-fashioned Zoom, I mean spoon.

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Misha Yurchenko

Founder & Coach @ Tokyo Mindfulness | Leading transformational retreats in Japan

8mo

Yeah, I've noticed that about mailchimp too. I think this is called "feature bloat" or "feature creep." Likely comes from a continued desire for growth, growth, growth and maybe some internal pressure to innovate.

It's pre-enshittification. Make the platform so indispensable to you or your business that you can't leave.

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