Robin Lau’s Post

Halo is making a significant move by transitioning to Unreal Engine! Let me talk about why that is a big deal and what implications that can have for the game industry moving forward 👀 For context, Halo originally had their own engine and had to be both a tech company and game studio. Moving forward they are moving all future projects to Unreal Engine to simplify their workload and to give their game's a face lift with one of the best engines out there. Daniel Henley (Lead FX Artist) put it best when he said, "The original Halo franchise was a graphics showcase. It was best in class... And that is what Halo needs to be again." Here are the three big predictions and why they are a big deal for the game industry and more specifically the UGC space: 1) Halo's shift to Unreal Engine will enhance its existing UGC presence, Forge, paving the way for creators to craft innovative Halo experiences, akin to other successful Unreal Engine games. 2) This move positions Halo to develop larger and more sophisticated games within its intellectual property (IP) universe. I anticipate new Halo shooters, a revival of Halo Wars, and potentially, a Halo Battle Royale game. What type of game would you like to see Halo Studios tackle? 3) My boldest prediction: I believe this move could be setting up a much deeper relationship with Epic Games where Halo could live on Fortnite (not exclusively). This wouldn't be far off from what we have seen from LEGO, Fall Guys and most recently TMNT. Atlas Creative had the honor of bring Halo to Fortnite once before but it was at the beginning of Fortnite Creative and now that the infrastructure and tools have been built out 100x - Halo could definitely benefit from showing up in some pretty big ways. Exciting times ahead for Halo and the gaming community! Watch more about this development here: https://lnkd.in/enDAD_FV #Halo #UnrealEngine #GamingIndustry #UGC #FortniteIntegration

#Disney allowing #Fortnite creators to make "Disney-themed gaming experiences" within the Unreal editor is HUGE, but why? A few days ago, The Walt Disney Company CEO, Robert Iger, confirmed that as part of their $1.5bn investment into Epic Games, the company is going to allow users creative freedom when it comes to utilizing their IP within Fortnite. But why is this news worthy? Because for the first time, within gaming, you're seeing a major IP owner (that is truly iconic throughout generations) say to the gaming community 'go create'. This show's that Disney understand younger generations and how they want to interact with IP. How many other IP owners will be this bold? How many others will give trust to the community with their IP? How many others will clock on that this is the way to do it? GenZ and Gen Alpha want to create. They'll produce content most can't even comprehend (in a positive way) and way better than some employees can envision. Well played Disney! #gaming #creative #community #IP

𝐇𝐨𝐠𝐰𝐚𝐫𝐭𝐬 𝐋𝐞𝐠𝐚𝐜𝐲’𝐬 𝐬𝐮𝐜𝐜𝐞𝐬𝐬 𝐬𝐡𝐨𝐰𝐬 𝐧𝐨 𝐬𝐢𝐠𝐧𝐬 𝐨𝐟 𝐬𝐥𝐨𝐰𝐢𝐧𝐠 𝐝𝐨𝐰𝐧 🚂🪄 Warner Bros. has confirmed in an interview with Variety that Hogwarts Legacy has sold over 30 million copies in less than two years since its release, about 100,000 of which were sold through the Rokky platform (which, unfortunately, was not mentioned in the interview). These numbers reinforce that its recognition as one of the best games of 2023 was truly earned, and to build on that success, the company is now focused on a high-priority sequel. Details on platforms and plot have not yet been revealed, but Warner Bros. has said that the sequel will tie in with HBO's upcoming Harry Potter series, which will add a new dimension to the gameplay. It is also rumored that there will be a Hogwarts Legacy: Definitive Edition, which will probably offer additional hours of gameplay and won't be released until 2025 at the earliest. Stay tuned for more updates from Rokky, the Daily Prophet of the gaming world and a distribution platform connecting game publishers and e-shops around the world! 📰 #HogwartsLegacy #Gaming #WarnerBros #Rokky #GameDevelopment #Entertainment

The magic of great marketing is just like that of great movies – it draws you in and keeps you engaged. 🎬✨ 🎟️ Learn how we create mesmerizing campaigns that resonate like blockbuster movies. Let's connect! #BrandStorytelling #MarketingStrategy #Digirockstars #iGamingAgencyPhilippines #iGaming #DigitalMarketing #DigitalMarketingAgency

The Walt Disney Company and Epic Games are teaming up to create a new gaming and entertainment universe, with #Disney investing $1.5 billion in Epic Games. With an estimated 3 billion gamers worldwide, this venture aims to leverage the gaming industry's vast potential. The collaboration will develop a persistent universe that will integrate with Fortnite, featuring content from Disney, Pixar Animation Studios, Marvel, Star Wars, and Avatar. This ambitious project promises to offer unique opportunities for #gaming, entertainment, and engagement, marking a significant advancement for the industries involved and heralding an exciting future for gamers and fans worldwide. Sources: Forbes

Today we’re transforming digital ads with Mixed Reality! In our recent work with Wargaming, you can experience the World of Warships x Star Trek come alive! #WargamingOnFlam #WorldOfWarships #StarTrek #Flam #MixedReality

Subnautica 2 has been teased for an early access release in 2025! Ready to tackle your thalassophobia again? 🌊 Watch the teaser trailer below 👇 #Subnautica #Subnautica2 #Gaming #EarlyAccess

Warner Bros. has once again shown its knack for teaming up with top talent by choosing Player First Games, the creators behind the hit title 'MultiVersus,' for their new game project. 🎮 What makes this collaboration so exciting? It's a testament to how innovative gameplay and community focus can catch the eye of industry leaders. Player First Games isn't just another studio; their commitment to engaging and dynamic multiplayer experiences sets them apart. Think about the impact of strategic partnerships in your industry. How does collaboration drive innovation and growth for you? Share your experiences or thoughts in the comments! 💬 #GamingIndustry #Partnerships

🎮 Gaming Post Series – Week 8: Mafia: Definitive Edition 🎮 This week, we’re diving into one of my personal favorites: Mafia: Definitive Edition. As someone who loves Mafia movies, this game is a dream come true. It captures the essence of classic mob stories, bringing the grit, glamour, and danger of the Prohibition era to life. What truly sets Mafia: Definitive Edition apart is the incredible attention to detail. From the roaring engines of vintage cars 🚘 to the smoky jazz clubs 🎷, the game immerses you in a world that feels authentic at every turn. And let’s not forget the voice acting—each performance brings the characters to life, making the story even more compelling. You feel every moment of loyalty, betrayal, and ambition as if you’re part of the Salieri crime family yourself. With cinematic storytelling, top-notch voice performances, and a beautifully crafted world, Mafia: Definitive Edition is a masterpiece for fans of mob movies and immersive gaming. If you love great storytelling with unforgettable characters, this is the game for you. Curious about how games like Mafia: Definitive Edition captivate audiences? Contact me at [email protected]. #MafiaDefinitiveEdition #GamingCommunity #Storytelling #VoiceActing #CinematicGaming #GamingCulture #RetroGaming #ImmersiveExperience #MobMovies #AttentionToDetail #ProhibitionEra #ClassicGaming #InnovationInGaming #Creativity #Entertainment #Marketing #SocialMedia #Leadership #GamingInnovation

🔴 YouTube 📰 The Thing: Remastered Launch Trailer 🗓️ December 5, 2024 at 04:20PM 🏷️ #247videogame #videogames #gaming #repost #youtube #youtubegaming #recommendation #like #comment #subscribe