Robert Herjavec’s Post

Why do most businesses fail? I had the pleasure of asking Joe Foster, co-founder of Reebok this question. He broke it down to these reasons: 👉 they don’t get in the market fast enough 👉 mis-manage cash and run out 👉 you need to have fun doing it. Business is hard and the only thing that will keep you going is if you’re enjoying the process of building. Full interview with Joe Foster can be found here: https://lnkd.in/eKXUZJ-E

"Every brand is involved in a race to the top, or a race to the bottom". There are exceptions and edge cases, as with any broad rule, but this idea has come up in two conversations I've had with different members of the #foundercommunity in the last 24 hrs. And I find it helpful as a baseline of brand intent. In which direction are we going? Because from that flows a line which dictates so many other decisions. Decisions about pricing Decisions about positioning Decisions about investment FWIW my observation is that I encounter quite a few people who should be racing to the top, but don't feel able to do so. They see others around them, bitesizing, prioritising efficiencies, and creating shortcuts. It's tempting to follow suit. But if you want someone to challenge that, it's a good starting point for a 1-1 conversation, because persuasion isn't luck. But it starts with a determination to go in a certain direction.

Founders often hide behind their brands. In my work as a mentor, I meet many businesses with impactful founders. 🌟 What's strange is, some founders hide behind their brands. They don’t show their faces or voices. But look at people like Tony of AirAsia ,Vivy Yusof of FV Group and Dr Nisa Khalil; they front their brands. They take the stage, speak directly to their audience, and build trust. 👥 By being visible, they connect with their customers, employees, and partners on a deeper level. Founders, it’s important to step up and be the face of your business. Show who you are, share your values, and engage with people. Your brand isn’t just your logo or product; it’s also you. So, next time you hesitate, remember, the power of your brand starts with you. Be present. Be seen. 🙌

"Shark Tank," the popular TV show where entrepreneurs pitch business ideas to wealthy investors, goes beyond innovative products and business deals. A significant aspect of the show's marketing strategy is the use of branded merchandise. This article delves into why "Shark Tank" leverages these marketing tools and how they benefit both the show and participating entrepreneurs. continue reading: https://lnkd.in/d3H89eax  

Unleash your creativity by facing your limitations. Did you know that most businesses face limitations in their marketing endeavors? And you know what? That's perfectly OKAY. I firmly believe that limitations breed creativity, sparking innovation and igniting excitement for many individuals. Take, for instance, the iconic movie Rocky. Did you know that it was produced with a mere $1 million budget? In the same year, King Kong, with its extravagant $24 million budget, was released. Yet, Rocky outshone its counterpart, raking in $117 million compared to King Kong's $90 million. The lesson? Sometimes, less is more. When we embrace our limitations, our minds brim with ingenious ideas. Consider Sylvester Stallone's journey with Rocky. He took on multiple roles – from producer to actor – due to budget constraints. And it worked brilliantly. If Rocky had a larger budget, would it have been as impactful? Who knows? Sometimes, our best ideas and achievements emerge precisely because of our limitations. So, let's embrace our constraints and unleash our creativity in marketing! Follow for more insights and inspiration or visit www.learn.xyzmktg.com #digitalmarketing #videomarketing #salesfunnel

Breaking News: I’ve Finally Launched That “Big Idea” Everyone Talks About! After too much caffeine and a lot of brainstorming, I’m thrilled to introduce my new venture in private label consultation and brand management. From turning ideas into best-selling brands to managing the chaos (so you don’t have to), I’m here to help businesses grow and thrive. Let’s build something unforgettable—without the extra coffee jitters! #BrandManagement #PrivateLabel #NewVenture #CaffeinePowered #BusinessGrowth

Controversy can make or break you. Yes there are people like Trump & Tate. But the only reason it worked for them is because it was genuine. It sounded like it’s their REAL opinion. But if you sound like a copycat… …controversy will ruin your brand. While being genuine will SKYROCKET your business… Everyone nowadays is fake. By simply being authentic, you have a much higher likelihood of winning in the business world. So don’t be a copycat. Don’t fake controversy. Truly be yourself & you WILL succeed. 

“It was you that opened my eyes.” This is what my client shared with me this morning. We have been working on his brand’s roadmap for a few weeks: ⇢ Strategizing his story. ⇢ Going deeper into his ‘Why.’ ⇢ Structuring his posts to highlight the transformation he offers. ⇢ Changing the look and feel of his brand. ⇢ Building a unique roadmap. He went from only sharing what he does. To using the power of his story to share how his experiences helped him become the founder he is today. Biggest Benefit ↓ Creating trust in his business = dream clients. PS: If you have been following me for a while, you know that I believe that our stories create trust.

Sometimes it feels like everyone is coupled up. I look at a lot of the brands that I admire, (like Three Ships Beauty, Blume, Aura Bora, Mintier, LOHN, Benny, Pricklee, Barbet) and they all have co-founders. I’m flying solo as I build Balloon 🎈, and I’ve never felt the compulsion to bring someone else on. Mostly because: - I like making decisions quickly; I worry that running them by someone else would slow me down - I don’t want to scale super quickly; taking this at my own pace has felt pretty healthy so far - I’ve had the good fortune to have other founders and experts in the space swoop in whenever I’ve needed guidance - My husband has been an excellent demo buddy :) However! I have a million ideas and paths I want to take, and sometimes I do get frustrated that I have very limited time to devote to blowing Balloon up (in the best way). For those of you who have a cofounder (CPG or otherwise): How did you evaluate them as a potential partner, and what made you decide to take the leap together? For those of you who don’t have a cofounder: How far along are you in building your brand, and do you regret going it alone or are you happy with your decision?