Robert Blumhof’s Post

The magic of macro to micro thinking: Exhibit 1 bellow: the new ad for Heinken by LePub => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team scored => called wife => repeat calling wife to ensure future wins => invite others to call wife for more luck Exhibit 2 in the first comment: the 2023 Cannes Lions award winning Tide ad by Saatchi & Saatchi (We Are Saatchi) => finding a unique behavior relevant to hardcore football fans => superstition => something you did when your team won => lucky jersey => can’t wash jersey to keep the luck inside => repeat wearing lucky stinking dirty jersey Same starting point. Different brand narrative. Different thinking destination. One of many destinations. Lovely to see it in action. Every macro observation is just the beginning of a magical journey to a unique micro observation which leads to a different savvy insight. KEEP DIGGING! 😊 #StructuredCreativeThinking #MicroCreativeThinking #Macro2Micro #KeepDigging #Insights #Creativity Cannes Lions International Festival of Creativity The HEINEKEN Company #HardcoreFans

Levy Restaurants, a leader in food and beverage service, has joined Elevate’s ownership group in a deal announced this week 🍽️🏟️ By taking an undisclosed stake, Levy joins a group of investors, including the San Francisco 49ers, Arctos, Harris Blitzer Sports & Entertainment and Velocity Capital Management. This partnership combines Levy's expertise in sports venue F&B with Elevate’s growing global presence, which spans ticketing, pricing strategy, sponsorship sales, and more. Read more from Bret McCormick: https://ow.ly/w93e50UnxVC

Make sure you get those entries in! Excited to see all of the entrants, particular those utlising new technology to drive innovation within performance marketing. Always intrigues me how others are working towards building brands and driving effective, impactful work. #pmwawards #judge #marketing #awards #advertising

✨ Reflection, Learnings, and Gratitude: Closing 2024 with Success and Aspiration ✨ A year and five months ago, one of the most exciting and transformative challenges of my career began: leading DIAGEO's extraordinary Agricultural Planning team. Today, as we close 2024, I can’t help but feel grateful and proud of everything we have achieved together. I’m not someone who typically shares much on this platform, but this year deserves it. This journey has given me valuable lessons and sparked an inner drive to keep dreaming and striving for more. Before diving into the acknowledgments, I want to wish everyone a joyful holiday season. May this December be a time for reflection, self-discovery, and above all, gratitude. Now, to my team: THANK YOU! Thank you for trusting me to guide us toward our goals, for showing resilience through this intense process of transforming agave agriculture, and for being my greatest source of inspiration. Some of the lessons we’ve learned together this year: 1️⃣ Learning begins outside your comfort zone. From diving into a completely new industry for me (I had never worked with agave or tequila before!) to mastering new functions and processes, I’ve realized that real growth emerges in the most challenging moments. The journey may be painful at times, but it always transforms you. “Comfort is the enemy of progress.” 2️⃣ Believe in yourself and trust the process. The talent is there, the capabilities exist. The key is taking the leap, pushing ourselves, and trusting that consistency and commitment will take us far. “Self-confidence is the first secret of success.” 3️⃣ Make mistakes... but make them quickly. Yes, it sounds cliché, but it really works! And if you can make them “cheap,” even better. 😂 Every mistake is not only an opportunity to learn but also a way to discover new limits, challenge horizons, and uncover abilities we didn’t even know we had. I close this message with immense gratitude to my planning team. You are the engine behind every achievement, the soul of this transformation, and a constant inspiration to me. Thank you for facing every challenge, for the shared laughter, and for showing that together, we can achieve incredible things. Wishing you all happy holidays and a 2025 filled with new challenges and successes! 🎄✨

Wine people - even if, like me, you disagree with much of what is published by the The Spectator, or (unlike me) have zero interest in cars like Jaguar JLR or advertising men like Rory Sutherland, please watch this. The lessons about the dangers of allowing fans to manage a brand - or a sector - are clear. Given the chance, today's wine professionals and enthusiasts would/will enthusiastically oversee an acceleration in the decline of global wine production and consumption https://lnkd.in/e_ePwhHv

Exciting times ahead

Coca-Cola Europacific Partners-Cola Beverages Philippines, Inc. (CCBPI) and Coca-Cola Foundation Philippines, Inc. (CCFPI) together with valued partners have once again teamed up for the Coca-Cola Golf Classic 2024 to support community-focused projects across the Philippines. Last year’s efforts supported the continued partnership with AHA! Learning Center and disaster response and relief efforts following the multiple typhoons that hit the country in the past months. Reinforcing shared commitments to build stronger communities, Coca-Cola and its partners remain steadfast in building stronger partnerships and working together towards uplifting the lives of Filipinos.

Last year’s Masters Expo was a remarkable experience, and we’re thrilled to be returning this December. Join Scotch Whisky Investments as we once again bring the world of Scotch whisky and investment together for an unforgettable event. The value of rare whisky has increased by 280% over the last 10 years. Discover more via https://lnkd.in/drRa522A. Disclaimer: Historical performance is no guarantee of future results. #ScotchWhiskyInvestments #MastersExpo #AlternativeAsset #Investing #Whisky #SingleMalt #PortfolioDiversification #InvestmentStrategy Source: Knight Frank | The Wealth Report

Yesterday, Lucas Hulsebos and Marieke van Echtelt proudly accepted our 2024 FD Gazelle award. Over the years, DVJ Insights has grown tremendously while staying true to our vision and ambition. Thank you to all our clients, partners, and colleagues who’ve made this possible. Here’s to celebrating this achievement—and aiming for number 8 next year! 🎉 #FDGazellen #FDGazellen2024 #Award #Celebration #OrganicGrowth #DVJInsights #MarketResearch #BrandGrowth

“You have to be very very careful as any car manufacturer listening too much to ‘car people’…… …..because car obsessives often know too much about cars to be helpful.” Is this or is this not the foundational statement for the wine industry to #rethink itself?! Every single one of us who ‘know much’ about wine are in fact culpable, at least in part, to the demise of interest in wine. To be fair, the access to a diverse line of competing products in beverage alcohol, in conjunction with anti-alcohol voices, throwing on the garnish of health consciousness, all have impact on wine per capita….but not a single ‘professional’ can measure exactly what that impact is. I am an ‘expert’….and reasonably guilty of making things (at times) more complicated than they need to be. I am not unlike may of my friends, many of whom have great voice and influence in the community of wine yet we as an industry are shrinking as fast as a worm on concrete in the California summer sun. When we begin to take responsibility for wine’s demise (in the young consumer’s mind), then and only then can we imagine a distinctly different outcome. “Because wine obsessives often know far too much about wine to be helpful.” #rethinkingthewineindustry #happythanksgiving #techtalk4wine #winemakersforum #rethinkingwine