Are NZ journalists and PR professional feeling ready for AI? It’s a mixed bag. Over the last four months I’ve been asking leaders and practitioners in journalism and PR about the impact of AI. The report that’s come out of this, Getting Past Tomorrow, shows transformation is underway but people in both sectors are evenly divided on whether they feel ready for AI. Key findings are: · Both sectors will need new ways to show value or hold audiences– for PR this could finally be the end of the billable hour! · AI gains are real, but so are serious challenges to business models · Slow-movers risk losing business and talent. My huge thanks to everyone who shared their expertise and perspectives. A link to the full report is in the comments.
A thoughtful article Rob but the real issue is a lack of intelligence not AI
Thanks for sharing this Robert
So well written as usual Robert Mannion . Really interesting to hear local voices talking about their sectors. Thanks!
Robert this is such a fantastic read - thank you!
Good read Robert!
Communication / Crisis / Coaching / Writing
2wLink to report here: https://mannionconsulting.co.nz/getting-past-tomorrow