Want to know where you sit in the xG3 retail revenue league tables?
How do your club’s retail revenues compare? Taking a slight detour from the #ClubShopRoadTrip, Mark Clements and I spent some time contemplating how to compare retail performance from club to club. We found that although detailed data relating specifically to individual clubs’ retail and merchandise performance isn’t freely available, some clubs do publish sufficient information in their annual accounts to extract enough to gauge relative performance. Through this xG3 can provide a benchmarking service to assess where your club sits amongst the pack.
We were concerned that raw retail data doesn’t give a clear picture of performance. It fails to consider both ‘footballing fortunes’ and regional spending power of the fan base. Promotion (particularly through play-offs), relegation and a cup run clearly have an impact on retail performance. Google ‘UK disposable income map’ to visualise the relative spending power of your fan base (spoiler alert, you’re probably not in for a surprise). Finally, different clubs have different boundaries for what is classed as ‘retail income’.
We start with raw retail data and apply a range of external factors to develop five metrics that then allow direct comparison of a club’s performance against others. Using those five key performance indicators we can give clubs a great indication of whether they are keeping up with the competition. And allow setting of realistic but ambitious goals for retail revenue growth.
Message me or Mark Clements on LinkedIn or email me on [email protected] to arrange a time to push your numbers into our models and see where you sit in the xG3 retail league tables.
#RaiseYourRetailGame #FootballRetail #GrandadLaw #GoalsGameplanGrowth
