Rob Stoner’s Post

I'm thrilled to share this incredible case study that showcases the power of leveraging advanced digital solutions for business growth. Kudos to the Sanlam team for these outstanding results! 📈 Whether you're in finance or another industry, there are valuable insights here that could transform your digital strategy. Check out the full story and see how you can apply these strategies to your business. #digitalmarketing #businessgrowth #successstory #innovation #leadershipest case study with Sanlam

📹 Dive into Sanlam's journey to success! Using Google's Enhanced Conversions and Performance Max solutions, South Africa's leading financial service provider observed a tremendous 191% increase in Total Lead Form Conversions, and a 343% rise in PMax Campaign Conversions. Pretty impressive numbers! Watch our video to find out how we did this. #pmax #enhancedconversions #casestudy

Despite some delays, it is still inevitable: the demise of third-party cookies. My LinkedIn timeline is filled with articles on cookie deprecation, and for good reason as it'll reshape the digital world that we have known. Fortunately through Enhanced Conversions and PMax, it is not all doom and gloom. The proof is in the pudding! The Incubeta team worked closely with South African financial services provider Sanlam to implement the two and the results speak for themselves: - 343% PMax conversions - 191% Increase in Lead Form Conversions. Watch the video featuring Chief Marketing Officer Mariska Oosthuizen, Head of Demand Generation Bonita Van Den Berg, and Business Development Manager Kelly May Driscoll, who explain how Incubeta helped them to make the Sanlam Life of Confidence Campaign the great success that it was (the aim was 20,000 email signups - watch the video until the end to find out how many sign-ups they ended up with)... ...now if that doesn't give us confidence that there will indeed be performance post the phase-out of cookies! #enhancedconversions #Sanlam #incubeta #clientagencypartnership #lifeofconfidence

Elevate your online sales with IP Moat—just ask Shipwreck Boutique! 🌟 Experience the relief of growing numbers and the joy of business transformation. #Testimonial #SalesGrowth #IPMoat #BusinessSuccess

Your Weekly Data Digest is back! This week, we’re focusing on the shift to private auction video. A remarkable 87% of ad spend is now occurring in private auctions, a significant rise from just 8% in 2020. CPM growth is substantial, with August CPMs up 1200% compared to 2020, and increasing nearly 20% MoM from July this year. Stay informed on these key trends and more. For deeper insights, check out our recent webinar featuring the latest political advertising insights from our STAQ Benchmarking platform. Keep an eye out for the next Data Digest for more stats and updates! View Webinar: https://lnkd.in/eqpJ7YiB #AdSpend #PrivateAuctions #CPM #DataDigest #PoliticalAdvertising

What goes into making sure PMax optimizes your budget? How do you reduce inefficiencies in the automated process? We’ve got the answers. Download this guide and learn how to optimize and manage Google Performance Max campaigns, with expert insights and actionable strategies to ensure your campaigns are effective. https://hubs.li/Q02XCz490

Header Bidding Optimization: Unlocking New Revenue Stream https://lnkd.in/eYjbBKae

Geofencing Tip Tuesday: Did you know that 72% of consumers who search for local businesses visit a store within 5 miles? Harness the power of geofencing to capture these nearby customers. Let's chat about how this strategy can skyrocket your foot traffic! Schedule your 15-minute strategy call: https://1l.ink/7J6DQF6 #GeofencingMarketing #LocalBusiness #DisruptiveEdgeDigital

Listen to the CEO Rick Patri from MONSTERBASS as he shares some KPI's on their cart abandonment rates and how the team is measuring live agents (active) vs. passive cart abandonment flows. "When I take a look at the comparison in - active vs passive cart abandonment activities - it is easily 2:1 with LiveRecover. The number of people that will end up converting through an LR agent vs. a push email or auto text -- is a very noticeable impact." Full clip here 👀⬇️:

traffic is 90% of business