Mark Fleming’s Post

Brands that stand for something beyond profit are winning the hearts of young consumers.  But here's the catch: it's not enough to talk the talk. You've got to walk the walk. Young consumers are smart. They can quickly tell when a brand is being insincere. So how can brands champion causes without being called out for faking it? The key is authenticity. It's about aligning your actions with your words. Here's how: 𝐒𝐭𝐚𝐫𝐭 𝐟𝐫𝐨𝐦 𝐰𝐢𝐭𝐡𝐢𝐧 ↳ Your cause should reflect your company's core values. 𝐓𝐡𝐢𝐧𝐤 𝐥𝐨𝐧𝐠-𝐭𝐞𝐫𝐦 ↳ One-off campaigns won't cut it. Show ongoing commitment. 𝐁𝐞 𝐭𝐫𝐚𝐧𝐬𝐩𝐚𝐫𝐞𝐧𝐭 ↳ Share your journey, including the stumbles. People respect honesty. 𝐈𝐧𝐯𝐨𝐥𝐯𝐞 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 ↳ Let your customers and employees guide your efforts. 𝐌𝐞𝐚𝐬𝐮𝐫𝐞 𝐢𝐦𝐩𝐚𝐜𝐭 ↳ Show real results, not just feel-good stories. It's not about being perfect. It's about being genuine in your efforts to make a difference. When you truly care about a cause, it shows. And that's what resonates with the younger generation.

There's 2 types of personal brands on the internet. (Which type of brand do you have? 🤔) There’s type A and type B. When type A brands speak: → The audience is silent, → They get nothing but crickets, → And no one pays attention to them. When type B brands speak: → They’re able to shake up the whole world, → Their audience engages with them, → And people always listen. So here’s the big question: “How come these type B brands are so successful?” (And how can you turn your brand into a type B?) That’s what Scott Galloway was able to answer! 💫 A bit of info on Scott: → Founder of 9 businesses, → Multi-millionaire businessman, → Someone with a strong type B brand, And he’s got a theory on what makes these brands so successful in creating a loyal audience! 😊 But if you want to know more.. You’ll need to sign up to The Big Brand Theory today! 😎 (It’s Notice Me(dia)’s free weekly newsletter!) Get valuable branding advice like this every week, delivered straight to your inbox! The link to join is in the comments below. 👇

🔊🔊🔊𝐑𝐞𝐜𝐞𝐢𝐯𝐢𝐧𝐠 𝐍𝐞𝐠𝐚𝐭𝐢𝐯𝐞 𝐖𝐨𝐫𝐝 𝐨𝐟 𝐌𝐨𝐮𝐭𝐡: 𝐓𝐡𝐞 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐁𝐞𝐭𝐰𝐞𝐞𝐧 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 Negative word of mouth - two words that can strike fear into the heart of any brand. In today's interconnected world, consumers hold more power than ever before when it comes to shaping a company's reputation. When a brand receives negative word of mouth, it can have a significant impact on consumer perceptions and attitudes towards the brand. Join us as we delve into the complex relationship between consumers and brands, exploring how negative word of mouth can impact businesses of all sizes and uncover strategies for brands to navigate and mitigate its effects. 👉Read more: https://lnkd.in/gG_A8v7n 🌍Website: quiz.ashavi.com

“When two brands stand side-by-side, the one inviting its audience into its journey will win every time.” Exactly👆🏽And the same goes for founders building their personal brands. People are intentional about who they buy from, work for, and partner with. They want to see founders as people, not distant corporate figures. And if you’re a bootstrapped founder, online transparency is a non-negotiable. The best way to give people realness is to be visible, tell your story, and share a behind-the-scenes look at what you’re building. Consumer brands have caught on to founder-led content so I’m ready to see more B2B founders embrace it in 2025. Definitely check out this article by Cherie Brooke Luo for a breakdown on why this works: https://lnkd.in/eeAuiakN 

Real growth happens during tough times. That's why I wrote a brand new article today: The title? 𝙏𝙝𝙚 𝘽𝙚𝙨𝙩 𝙏𝙞𝙢𝙚 𝙩𝙤 𝙂𝙚𝙩 𝙔𝙤𝙪𝙧 𝘽𝙧𝙖𝙣𝙙 𝙄𝙣 𝙎𝙝𝙖𝙥𝙚? 𝙒𝙝𝙚𝙣 𝙔𝙤𝙪 𝘿𝙤𝙣'𝙩 𝙒𝙖𝙣𝙩 𝙏𝙤. If you're already subscribed, you'd know this. If you're not, then this is my "olive branch" to discover what you're missing. In this new article, I cover this: • Converting counter-efforts into gain, • Intelligently reassessing brand strategy, • How to honestly engage with your audience, & • Using innovation to turn challenges into resilience. Here's the link: https://lnkd.in/eeYDs4X2 If you enjoy it, subscribe and get my new article delivered to your inbox every Saturday morning. P.S. PLEASE REPOST so others

At Brand by Me, we drive social justice through brand strategy📝  Want to know how you can do the same? Here are 5 steps to get you started: ✨ Start with a clear vision, then break it down. ✅  Focus on one problem. 🌟 Keep it simple for practical implementation. 🌈  Get outside help for a fresh perspective. 🔒 Take action: Commit to 3 actions within the next week, month, and year to keep the momentum going. Need a trusted partner to help you on your journey? Our team of strategists help organisations move from theory to putting equity into practice. Give us a shout! 🚀 #Antiracism #StrategyBuilding #BusinessGrowth #BrandStrategy

“Ask yourself, or better still, get someone to ask you why you are doing what you are doing. It is also a good idea to ask others with a vested interest in their opinions. Write up the findings. Then, look at the competition and the market and see what they say. Write that up, and maybe even draw a picture or two. From what you have, pull out the key insights (post-it notes can be very handy for this). Group things together. Re-group them. Have a ponder. Leave it and come back to it. And I promise that “something” will start to emerge. That something is the seed that, carefully nurtured and looked after, will grow into what you need to get you started.” https://lnkd.in/e9aPZQZ5 #MarketingAdvice #MarketingStrategy #Branding #BrandStrategy

🌟If it’s Friday, you know it’s quiz day, and today I have an interesting one!😏 The other day, I was having a conversation with one of my industry buddies, and it dawned on us that some founders and even business leaders intentionally build their personal brands online to drive business awareness and growth, while others choose not to or do so minimally, yet their companies or brands are still well-known. This seems like a 50/50 situation, but what I know is if you’re just starting out, your personal brand can be a very important tool because people generally know you more than the venture you're building and through you, they’ll get to know the venture as well. If the venture is already more popular than you, then you might be able to get away with not building one. It’s also important to note that personal branding doesn’t just happen online. Some people may not seem popular in the digital space, but in the relevant circles, their ventures, work and contributions are well-known. This conversation actually inspired today’s quiz challenge: "Do you know the CEOs of these popular digital platforms?" Scroll through the carousel below, read the questions, and share your answers in the comment section. Will you be one of our digital marketing pros of the week?🤔 Let the games begin!🥳🥳🥳 PS: For this one you are allowed to do some "peeky peeky ponky"😂 #LetsPlay #DigitalWorld #LetsGoDigital

The most impactful personal brands aren’t built on self-promotion—they’re built on generosity. (Here’s why this shift can change everything.) When we think of building a personal brand, it’s easy to get caught up in self-promotion: - Showcasing achievements - Highlighting accolades - Sharing milestones These have their place. But the real magic? It happens when you flip the narrative. Instead of asking, How can I get noticed? Ask, How can I help my audience? Here’s why generosity matters: 1. It builds trust People resonate with those who genuinely care about adding value. 2. It creates relationships Solve someone’s problem, and they won’t forget you. 3. It attracts opportunities Generosity sparks conversations that lead to collaborations, clients, and new connections. 💡 3 Ways to Be Generous with Your Content 1. Teach Something You Know What’s one skill, tool, or framework you use every day? Break it down step by step and share it. 2. Answer Common Questions What are the FAQs in your niche? Write a post addressing one of them. 3. Share Your Lessons Be open about your mistakes and the lessons you’ve learned. Generosity isn’t just about success stories—it’s about being human. This mindset has led to opportunities, conversations, and a network of incredible people. Post it. Watch how your generosity comes back tenfold. Let me know your thoughts below—or share your next generous post idea! #PersonalBranding #FounderLedMarketing #LinkedinMarketing

Who's hungry? Today’s takeaway: Simplicity is slow to market, easy to sell. Complexity is fast to market, hard to sell. Eliminating the unnecessary is difficult because it requires us to qualify and quantify the things we presumably care about. Stripping something down to it’s core, it’s essence, takes time, clever thinking, testing, and measurable proof. It’s a process and exercise in understanding, a challenge, and test of will to take complex problems and deliver simple, remarkable solutions. It’s an evolutionary process that starts with a well-constructed plan. There is nothing about brand or business that’s simple, but selling it should be. Your customers don’t want something else to think about, they want to trust that you’ve done the thinking for them. Whether it’s through a product designed to make their life easier or a service aimed at saving them time and money, simplicity never fails. --------------- Market insight: "If you can’t explain it to a 6-year old, you don’t understand it yourself" – Albert Einstein “Simplicity is not a one-time effort; it’s an ongoing process.” – Steve Jobs --------------- Know any future brand foodies craving bite-size content? Forward to friend or share on social. ABOUT As a brand pro between two major foodie cities, New Orleans and Los Angeles, I know the value and effort that goes into crafting the perfect bite. I’d love to help you find what your audience craves and build a brand that satisfies their exact needs. In the meantime, I hope you enjoy these takeaway style tips and actionable business, brand, and (sometimes) life insights. 🙋🏼♀️Follow, 🖤 like, and 👇 share for more! #BuildSmartBrands #BrandingTips #StrategicBranding #BrandInnovation #BrandManagement #BrandConsultant