Rizwan Hanif, CSP, CSCP, CMIOSH’s Post

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Head of EHS | LUMS EMBA '24 - Dean's Honour Roll | Helping Companies Managing EHS Risks| Supporting Safety Professionals in Building their Capability|

🌟 Tens of thousands of new consumer products are launched each year, yet 95% of them fail. How can we avoid becoming another statistic? 🌟 The key lies in encouraging your team to pursue new and creative ideas by focusing on problems that need solving, rather than market attributes like age, gender, or income. This approach, known as the “Jobs to be Done” which states that consumers don’t really buy products—they “hire” them to do a job. By adopting this perspective, your team can ensure their innovations are truly aligned with what your customers need. Let’s drive innovation by understanding the real jobs our products are being hired to do! 🚀 Shortly, I will connect this concept with safety training. Stay tuned. #Innovation #ProductDevelopment #CustomerCentric #JobsToBeDone #ClaytonChristensen #BusinessStrategy #Entrepreneurship #MarketResearch #HSE

Muhammad Owais Khan

🎖12+ Years of Health Safety Environment Experience (Canada, Saudi Arabia & Pakistan)🎖Canadian Citizen ⛑ Available to relocate anywhere Internationally🎖Cert IOSH🎖NEOM Approved HSE Manager🎖 NCSO(Canada)🎖ISO Certified

7mo

Great initiative !

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