Rita Cidre’s Post

In the absence of strategy, everything looks shiny. One of the most common questions I get asked as a fractional CMO is what should I do first? When it comes to marketing, or anything really, knowing how to set priorities is the key to winning the day. Why? Because we will never have enough time to do it all. And if we do the wrong things first, we won’t have time to do the right things. This is the problem I see with most small businesses and their marketing. They focus on tactics first, and not strategy. They just want to do a bunch of activities. Send more emails. Post more on social. Build more web pages. But they aren’t seeing results. The question is how do you figure out what the most important things are? The answer is more of an art form than a science. It starts by knowing your ideal customer inside and out. This allows you to position your company correctly, create the right messaging, and determine the right marketing strategy. And then you will be able to prioritize. ➡️ Subscribe to my newsletter to get more of my sketchnotes in your inbox or DM me to talk about your marketing priorities. #marketing #advisor #fractionalcmo Provisions Group Do you have trouble prioritizing?

Importance of sequencing is crucial for your life and it is one of the fundamental In project management

When I started in credit card processing, I learned marketing for a simple reason: if my clients’ revenue grew, so did mine. This ingrained in me a passion for understanding different business models and bringing effective marketing solutions that deliver results. This mindset carried over to my role at Pillar Credit Union. During my interview, I shared a vision of how we could enhance our marketing efforts. After thankfully receiving the offer, I spent the first few weeks diving into back-office operations, getting acquainted with what we were currently doing, where we were marketing, and how it was being executed. It quickly became clear that some elements I had included in my presentation weren’t yet in place. That didn’t mean my strategy was off base; it just meant I had to create a roadmap to get us to the starting line of the original plan I had envisioned. Back to the drawing board I went. Nearly two years later, the transformation is evident. Bringing modern marketing practices to our credit union has made a noticeable difference, both in the community and in our online presence. Now, it's time to address more complex challenges, like developing deeper wallet share and building loyalty even after loans are paid off. Our plan is to implement a comprehensive email marketing strategy paired with invitations for members to visit us in-branch and discuss their needs. The goal is to turn what started as a transactional relationship into something deeper and more enduring. One thing I’ve learned is that while the core principles of marketing remain constant, strategies can vary significantly by industry. Many small business owners and entrepreneurs aren't marketers and often don’t invest in professional strategy or implementation. In my view, this is a big reason why 90% of businesses fail within their first five years. The idea of spending $10,000 a month on marketing can be daunting, especially if you’re new to it, and I understand why. There was a time when that thought was terrifying to me too. But here's the thing: spending your marketing dollars incorrectly is often worse than gambling. That’s why I highly recommend investing in a well-thought-out marketing strategy. It may not yield results overnight, but it provides a roadmap that can lead to sustainable success. To all solo entrepreneurs and small business owners who haven’t yet developed a marketing strategy for your business, I’m always open to helping friends, associates, and connections build plans that drive real results. Let’s talk!

Social media is a powerful tool, but it's not the only tool in your marketing toolbox. While it's tempting to pour all your energy into building a massive social following, remember: you don't own those platforms. Algorithms change, trends shift, and in the worst-case scenario, a platform could disappear overnight. Diversify your marketing strategy! Build an email list, explore other online channels, and focus on generating high-quality leads and valuable data. These are assets you control. A robust marketing plan should be like a well-built house: strong foundations and multiple layers of protection. Don't put all your eggs in one social media basket. Don't let social media be your only lifeline. Build a strong email marketing foundation. Let's chat about your strategy What are your thoughts on this? Visit our website at https://lnkd.in/d-m4mavF to book a free consultation call . . . #digitalmarketing #socialmedia #emailmarketing #datadriven #marketingstrategy #businessgrowth #onlinebusiness

Marketers, here’s a thought: you're great at helping businesses connect with their audiences, yet often deliver marketing proposals that fail to connect with the leaders you’re pitching to. My biggest frustration with marketing is that they don't focus on the customer. They create designs and plans, but often fail to think about how the message actually connects to the person seeing it. You present a plan, but it's not always easy for me to understand. If the marketing proposal requires specialized knowledge to grasp, how can I be confident that it will effectively connect with non-technical audiences for my technology services? Remember Donald Miller's words: "People don't buy the best products; they buy the ones they can understand the fastest." Focus less on jargon and tactics, and more on showing how your strategy will deliver measurable growth. If you can’t connect with me, how will you connect with my customers?

The 80/20 Rule in Branding & Business... Are you feeling overwhelmed by your brand strategy? The 80/20 rule, also known as the Pareto Principle, can help you focus on what matters most. In branding, this rule suggests that 80% of your results will come from 20% of your efforts. The image breaks down branding into two sections: Brand Strategy (20%) → Vision → Personality → Messaging → Differentiation Brand Tactics (80%) → Visuals → Sales & Push → Content Marketing → Email Marketing → Social Media By following the 80/20 rule, you can focus your efforts on the activities that will have the biggest impact on your brand and business. #branding #business #marketing #socialmedia #contentmarketing #emailmarketing

“𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗴𝘂𝗶𝗱𝗲! 🚀 Dive deep into 360 marketing strategies, master the art of designing effective communication, optimize your budget like a pro, and supercharge your results with direct response ads. 🌐💡 We’ve got the answers to your burning questions on navigating the complex world of business, because your success is our priority. 𝟭. 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Businesses often struggle with achieving 360-degree visibility across all marketing channels, hindering their ability to create cohesive and effective strategies. 𝟮. 𝗜𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Crafting communication that resonates with the target audience can be challenging, leading to missed opportunities and lower engagement. 𝟯. 𝗕𝘂𝗱𝗴𝗲𝘁 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀: Many businesses grapple with budgeting issues, trying to strike a balance between cost-effective strategies and achieving impactful results. 𝟰. 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Implementing direct response ads can be daunting, as businesses may find it challenging to create compelling content that elicits the desired customer actions. 𝟱. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Coordinating various marketing efforts seamlessly can be a hurdle, affecting the overall effectiveness of the campaign. Businesses often struggle to integrate different elements into a unified strategy. 𝗗𝗠 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝟭-𝟮-𝟭 𝗖𝗮𝗹𝗹 .☎️ #BusinessSolutions #MarketingMastery #SuccessUnleashed

It's estimated that companies waste as much as 30% of their marketing budgets on ineffective messaging. Research by Promixa indicates that up to 60% of marketing budgets are wasted. Regardless of the actual number, the fact is that companies spend billions of dollars on the wrong message, every year. Why? Because too many of them don't take this part of the marketing equation seriously. They are more concerned with 'who and how many' they'll reach. Sometimes, regardless of 'what' is being said. And so, they allow amateurs and novices to develop their message. Those not experienced in the art of positioning and writing craft. And thus, these companies suffer the results. But it doesn't have to be that way. At Cohesion, they hire us to write well-crafted messaging. CEO’s. CMO’s. VP’s of sales and marketing. Owners and Managers. To build stronger positions. Better stories. More relevant hooks. To employ the power of "a thing well-said." • For brands. • For thought leadership. • For websites. And for everything in between... Because without the right message, marketing is a waste of time and money. And no one can afford that. *** Learn more about our strategic brand consultancy: https://lnkd.in/dCcjej3B #messaging #message #brand #branding #marketing #marketingmessage

"Calling all passionate Marketing Managers! 📣 We understand the endless hours you pour into crafting compelling campaigns, the thrill of seeing engagement metrics rise, and the pride in generating brand love. Our new title, 'Marketing Magic: Decoding Customer Desires', is specially written for you. Dive into a book that acknowledges your hard work, celebrates your victories and offers innovative tools to tackle your challenges. Become a part of a narrative where YOUR contributions are the hero. Let's shape the future of marketing together! 💡🚀 #MarketingMagic #MarketingHeroes"

“𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝘀𝗲𝗰𝗿𝗲𝘁𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗴𝘂𝗶𝗱𝗲! 🚀 Dive deep into 360 marketing strategies, master the art of designing effective communication, optimize your budget like a pro, and supercharge your results with direct response ads. 🌐💡 We’ve got the answers to your burning questions on navigating the complex world of business, because your success is our priority. 𝟭. 𝗟𝗶𝗺𝗶𝘁𝗲𝗱 𝗩𝗶𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Businesses often struggle with achieving 360-degree visibility across all marketing channels, hindering their ability to create cohesive and effective strategies. 𝟮. 𝗜𝗻𝗲𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗲𝘀𝗶𝗴𝗻: Crafting communication that resonates with the target audience can be challenging, leading to missed opportunities and lower engagement. 𝟯. 𝗕𝘂𝗱𝗴𝗲𝘁 𝗖𝗼𝗻𝘀𝘁𝗿𝗮𝗶𝗻𝘁𝘀: Many businesses grapple with budgeting issues, trying to strike a balance between cost-effective strategies and achieving impactful results. 𝟰. 𝗔𝗱𝗮𝗽𝘁𝗶𝗻𝗴 𝘁𝗼 𝗗𝗶𝗿𝗲𝗰𝘁 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴: Implementing direct response ads can be daunting, as businesses may find it challenging to create compelling content that elicits the desired customer actions. 𝟱. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀: Coordinating various marketing efforts seamlessly can be a hurdle, affecting the overall effectiveness of the campaign. Businesses often struggle to integrate different elements into a unified strategy. 𝗗𝗠 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗵𝗶𝗴𝗵-𝘃𝗮𝗹𝘂𝗲 𝟭-𝟮-𝟭 𝗖𝗮𝗹𝗹 .☎️ #BusinessSolutions #MarketingMastery #SuccessUnleashed