Rishabh Jain’s Post

So your Meta ads stopped working. And it’s causing you cash flow problems. Every brand has been there. And how you handle the situation, will help determine if your happy with what comes next. Here is how I would handle the volatility of Meta: 1. I’d stop testing new ads and would run your historical top 10 best creatives. The ones that smashed at one point in time, but you turned off for some reason. 2. I’d consolidate your ad structure. Too much complexity will make it harder for you to find success. 3. I’d double check my data flows, to make sure you’re passing the right data back to the model. (And remember that Meta is a machine learning model, so without high quality data, it can’t succeed) 4. I’d talk to real customers and gather feedback from them. Ask them why they’re buying. And why they aren’t buying. And actually listen to them. 5. I’d setup a simplified account structure and not touch it. Meta isn’t a slot machine - it needs consistency to win. What else am I missing? What have you done in the past to help stabilize a volatile Meta account? #metaads #paidsocial #advertising #facebookads

Did you know that Meta's automated advertising platform, Advantage Plus, has recently experienced a decline in performance? Advertisers have observed a notable increase in costs per impression (CPM) and a decrease in overall effectiveness. Consequently, businesses are now grappling with escalated expenses alongside diminishing profits. This trend is not unique to Meta alone; the online advertising landscape, in general, has witnessed a surge in costs due to growing inefficiencies. It appears that automation has exacerbated this situation. Nevertheless, Meta's advertising business continues to thrive. In the first quarter of 2024, it generated an impressive $35.64 billion in ad revenue, marking a substantial 27% increase from the previous year. Quite remarkable, wouldn't you agree? The realm of autonomous advertising certainly presents its share of challenges and opportunities. What are your insights on this matter? Is it time to reconsider the balance between automation and human intervention in the advertising domain? Let's engage in a thoughtful discussion. #Meta #AdvantagePlus #CPM #advertising #automation #onlineads #expenses #profits #adrevenue #growth #autonomousadvertising #humaninterventio #ReachifyMe

Meta is rolling out a new update and I'm excited It is called Opportunity Score and it isn't available in all ad accounts yet. This score, which is out of 100, reflects how optimized your ads are. You can find it in the Account Overview within Ads Manager or in the Campaign Table view under the column labeled "Actions." Meta uses historical data along with your campaign objectives to offer recommendations for improving your ads. Not all recommendations carry the same weight—some are worth more points than others. Meta believes that implementing these recommendations will enhance your ad performance. The suggestions could apply to a single ad or an entire campaign. However, if some recommendations don't align with your goals, you have the option to dismiss them. I believe this is a fantastic feature that will improve over time, potentially lowering the barrier to entry for advertisers. Here's Meta's support document on Opportunity Score https://lnkd.in/dNZfGd2z. What do you think of this new feature?

In the first quarter of 2024, Meta experienced a significant increase in ad revenue, with a growth of 27%. CEO Mark Zuckerberg mentioned that while Meta search ads may not be expected, there is a possibility of ads and paid content being introduced in Meta AI interactions. The advertising revenue for Q1 2024 reached $35.6 billion, compared to $28.1 billion in Q1 2023. This success contributed to the overall growth of Meta's revenue, which rose from $28.6 billion in Q1 2023 to $46.4 billion in Q1 2024, marking a year-on-year increase of 27%. #metaads #markzuckerberg #facebookads

Q: What are the easiest products to launch on Meta? A: Impulse buys. But they're the hardest to turn into a full brand with a wide assortment. Q: What is the best category for launching a brand? A: Fashion products. But they're the hardest to scale within the Meta ecosystem. Q: What is the easiest product to scale? A: Supplements & other "habit forming" products. But they're the hardest to launch on Meta. Q: What are the easiest prod...oh, wait... There is no "silver bullet" in terms of product or category when it comes to Meta ads. And there is no metric or account structure that is "right" or works for 100% of brands. Most importantly: Meta ads (or any ad channel) is just one piece of the puzzle. If you want to build a sustainable business, you need to think about unit economics, product assortment and retention/LTV.

Meta had a strong quarter thanks to advertising, with revenue rising 27%. Ad impressions jumped 20% and the average price per ad ticked up 6%, a sign demand is rebounding. It's a good story to tell in an ad market that's still in recovery mode, but CEO Mark Zuckerberg spent much of his time discussing costly, longer-term projects like #generativeAI and the #metaverse, which proved off-putting to investors. Those are two ambitious endeavors but only one of them might be worth it. Will Meta get more decisive with how it allocates resources or risk further frustrating investors? “The question remains whether Meta can contend in the AI race while maintaining a strong financial position,” said Mike Proulx, vice president and research director at Forrester, in emailed comments. “To do this, expect to see more ‘metaverse’ resources diverted from Reality Labs to Meta’s AI initiatives.”

🚀💼 Extraordinary News Alert! Meta's ad revenue has rocketed up by a whopping 27% in Q1 2024! 🎯💰 Isn't it fascinating to witness such a robust growth trajectory in the tech world? This leap is not just a testament to Meta's innovative approach but also a reflection of the expanding digital ecosystem that is continuously reshaping our professional and personal lives. So, what does this mean for us? For businesses, it's a clear sign that digital advertising on platforms like Meta is an investment worth considering. For professionals in the digital marketing sphere, it's an indication of more exciting opportunities on the horizon. For everyone else, it's a reminder that we're living in an era where technology and innovation are driving forces behind economic growth. Let's discuss - How do you think this growth will impact your business or career? How can we leverage this upward trend to create more opportunities and value? #Meta #AdRevenue #DigitalMarketing #BusinessGrowth #Innovation #TechNews

On the top of the funnel Meta is terrible at giving itself credit... It's very bad to the tune of missing 4 to 10 X in some cases of how it's doing than what Meta itself thinks it's doing in the ad manager. On the flip side, at the bottom of the funnel when you get down to the last click or the last view... ...Meta has an insanely over-optimistic view of how it's doing and will therefore steer more of your ad spend there when it really doesn't work well. It works much better at the top of the funnel if you have the right measurement strategy in place. #ecommerce #attribution #digitalmarketing

Recently, this ad set option popped up in one of the accounts I manage. I usually don't pay too much attention to recommendations from Meta, but this one got me curious mostly because of the "further scale" part in the beginning and the "based on modeling" at the bottom (see the screenshot). What this tells us is that (1), first of all, Meta will transfer the learnings from the original to the duplicate and (2) push us to spend more by giving us a couple of predictions on a % increase in revenue based on different spend scenarios. This, at least in my opinion, means that the technical job of advertisers when it comes to managing ad accounts will become less of micro-management and that their focus will switch towards strategic decision-making about where/how spending goes/is used and what users see. Why? If learnings from ad set A can be transferred into ad set B, this means that you can work with pretty much the same segment of your audience over and over again without worrying that you'll hit "a different part of your audience," which might not work. In such cases, what matters (surprise, surprise) is what you have to offer, as Meta already knows where to show it. So simply said - focus on creative and offer, not the new "get-rich-fast-hidden-secret-option-super-complex-method" approach, and your chances of success increase.