RISE Infinity Foundation’s Post

Priyanka Kher of Breakthrough Trust India on Leveraging Pop Culture for Social Impact At the "Trending towards Transformation - Leveraging Pop Culture for Social Impact" session at #RWS24, Priyanka Kher discussed the powerful role of #PopCulture in driving #SocialChange. She emphasized that pop culture significantly influences societal norms and highlighted Breakthrough India's use of #MusicVideos and #Storytelling to bring issues like #DomesticViolence into mainstream conversation. Priyanka shared how Breakthrough India's foundational music video, "Mann Ke Manjeere," challenged the perception of domestic violence as a private matter. This strategy, termed "using culture to change culture," involves collaborating with #ContentCreators to foster #GenderProgressive storytelling, aiming to influence young audiences aged 19-25. Their research reveals how #ContentConsumption impacts views on #GenderBasedViolence, underscoring the need for collaboration with creators to embed #SocialResponsibility in storytelling. 🔗 Watch the full conversation: https://lnkd.in/gg8M_svT Nirmala Nair Aniruddha Mahale Anirudh Saigal

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