More on the reality of the inferior consumer market condition. #b2b #manufacturing #b2bmanufacturing #retail #demand #inferiormarket #recession #forecast
Inferior market conditions. In the news, Walmart is announcing more price discounting. A former Walmart CEO warned a few months ago that the positive company financial data indicates a disturbing negative situation in the broader consumer economy. Walmart is seeing increases in traffic from non-traditional Walmart customers. These are customers that typically have shopped at higher end retail and grocery chains that are increasingly moving some of their purchases to Walmart and other discount retailers. Combined with the challenges of multiple companies at the lowest end of retailing (e.g. dollar stores), the data clearly shows a decrease in spending behavior both measured in dollars an units. For B2B manufacturers, the first concern is unit demand. Pricing can be used to offset the revenue line, but ultimately operational footprint was linked to an expected unit demand. As unit demand drops, the risk of hidden unit sale margins to un assigned operational variances increases. (i.e. your unit standard costs are no longer accurate at lower utilization rates). You can only affect demand so much. All manufacturers should be looking strongly at their order-to-deliver strategy in the context of operational variance optimization. In some cases, this may require foregoing even more sales opportunities that you find are net negative to the P&L. #b2b #manufacturing #b2bmanufacturing #inferiormarket #recession #outlook #forecast https://lnkd.in/dqQcqxu3 https://lnkd.in/dAC2hyww