I was recently invited back to give a second lecture on my book about decision-making at a local Science and Technology interest group. I have posted the body of the talk to YouTube (link below). Here is a synopsis of its contents. ABSTRACT: We witness the unintended consequences of critical decisions all around us, like Elon Musk’s acquisition of Twitter and the disastrous war in Gaza. My presentation for the Wilson S&T in 2023 described a “test drive” method for improving critical policy and business decisions. Much like consumers try out cars before buying one, decision test drives help organizations explore the possible outcomes of decision options before committing to one alternative. This method helps leaders improve anticipation of the future and thereby avoid unintended outcomes. My follow-on talk will revisit the test drive method in more detail. I’ll present a rationale for our method by explaining how it improves upon existing decision support techniques. I’ll also describe our hybrid simulation approach, which improves realism in modeling the complex situational dynamics that shape decision outcomes. Finally, I’ll present a business example to illustrate these concepts. This test drive case study improves decisions about competitive marketing strategy in the pharmaceutical industry. https://lnkd.in/eT53_cWb
Richard M. Adler’s Post
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