Richard Makara’s Post

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Founder, CEO - reconfigured

Niclas got me thinking about knowledge sharing within the analytics context. The obvious angle is to organize some form of show and tell, (e.g. daily standup) where you can show how you did something, how to use a technology, or explain conclusions. Maybe the collective memory of the team will remember when this info becomes relevant, likely not. But I wonder - how does one convey the thought process that went into investigation, pattern recognition, applying business context to the data question at hand. After all, analytics is closer to detective work than anything else. Detectives string together many bits and pieces together, both newly dug up info as well as notes from old case files. Pretty sure in analytics we do something similar. - Talk to a stakeholder, find out there's another person to talk to - Stalk how current business processes are done in real life - Remember to exclude that data anomaly from 1.5 years where revenue got counted twice - Hunt down that one query you used few months ago that could repurposed Before the summer we spoke to a ton of analysts and a good majority cited that most time went into the context and investigation process. Mangling data close second, but the actual analysis part was quote - the easiest. So, if the majority of time is spent on the "WTF" phase, and every analyst goes through a personal, daily "WTF" phase, wouldn't it make sense to focus on the skills needed to get out of WTF faster? Less mistakes, more thorough work, faster turnaround time. Some of the brightest analysts I've met have a knack, natural or trained, for this. But - seems that currently the only real way to acquire this type of knowledge is with hands-on experience and time. -- #dataanalytics #analytics

Your speed to get out of the “WTF” phase is directly related to how much business context you have. Both context for the particular business you work in, and the domain you do analytics for (sales, product, etc). I similarly don’t think it’s easy to shortcut this. You need to learn this context on the job. This is why “entry level” data jobs don’t exist and is why breaking into a data role is so difficult.

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