Great to speak to BBC News about Kingfisher plc’s (B&Q) latest update. The UK DIY and home improvement market remains challenging. So, UK & Ireland sales up 0.4% (LFL) driven by Screwfix (LFL +1.8%) and TradePoint UK (LFL +4.9%) reveals respectable trading through difficult conditions. Across the group ➡️ Core (69% of sales): Repair, maintenance and renovation -0.4% (LFL). ➡️ Big-ticket (16% of sales): -4.0% ➡️ Seasonal (15% of sales): Wetter and milder weather hit sales in key markets (LFL -0.9%) However, significant headwinds from the UK’s Autumn Budget and similar moves in France have reshaped the cost landscape. Put simply, the painful impact of wage inflation will be a catalyst for boards to rethink cost architectures. 💥 Behind the numbers As margin management grows tighter, the sophistication of digital operations, data analytics, and marketplace curation will become essential levers to enhance productivity and maintain shareholder value. Kingfisher is blurring the lines with their ecosystem of marketplace, retail media and digital platforms. It’s been fascinating to watch Screwfix’s digital evolution, which for many tradesmen has transformed a “transaction point” into a “productivity tool” with frictionless purchases and rapid delivery (think Deliveroo and Screwfix trials). Similarly, B&Q’s progressive approach to digital commerce - leveraging data-driven personalisation – has unlocked loyalty cycles, increasing average order values and enhanced loyalty. Tools like AI-powered product recommendations contributed to c.10% of B&Q’s e-com sales. AI-powered markdown optimisation tools are also improve clearance efficiency. B&Q’s marketplace expansion (with GMV +45% in October and penetration reaching 41%) signals a fundamental pivot. Marketplaces aren’t just incremental range extensions – it’s a strategic “bet” on the future of the market. I see this as giant experiment, allowing B&Q to rapidly test emerging categories, gauge consumer appetites for niche products, and scale the most successful lines at pace. Huge value lies in the intelligence mined from the data-rich ecosystem: every click, view, and conversion on the marketplace informs future category strategies, pricing models, supplier negotiations – and the huge retail media opportunity. 💥 The challenge Balancing the speed of expansion with the risks of operational misalignment is a huge challenge: compromising a solid infrastructure with speed is risky. A marketplace isn’t just a new revenue stream; it’s a seismic shift in the operating model, moving from a controlled inventory to an interconnected ecosystem reliant on external merchants, dynamic pricing, and real-time logistics. This demands a new kind of digital backbone, one that not only scales transaction volumes but also anticipates complexity – especially in the age of GenAI. Platform reliability, merchant experience, and customer trust will be the key pillars of success in this emerging model.
Removing the friction for the consumer really is key to succeeding in the future as the retail eco-system moulds together. Gaining more data on consumers will aid businesses to do this Camilla Young it’s a good thing the future barcode can support all brands with this.
Fascinating insights Richard Lim on the evolution of Kingfisher’s digital backbone! The rapid growth of B&Q’s marketplace and its data-driven strategy is a testament to what’s possible with the right AI tools in place. Behind every marketplace click and conversion lies a wealth of opportunity – especially when AI helps make sense of it all
Looking forward to our upcoming lunch Richard Lim !
Very interesting Richard Lim! What are your thoughts on retail finance in the home improvement space - specifically customers being able to finance a project including labour etc with an interest free or fixed interest bearing agreement? Most people use loans for this kind of thing at the moment, but do you think there is appetite for that to change?
Excellent
Customer-Centric Digital Product Leader | Versatile Experience Across Diverse Sectors 🚀
2wAdrian Evans Christopher Bishop Nancy Hernandez