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Award-winning strategy/impact expert. AKAS Co-Founder with Luba Kassova. Ex-BBC. Ex-Govt Economist. Board member: theguardian.org, Africa No Filter. Focus: Media, Comms, International Dev & Institutions, Climate, DEI

With a few days to go before the UK’s General Election polling day, "Women’s voices and issues are not being heard in the UK general election”. That's the finding of Luba Kassova's article published in the industry leading Press Gazette at the end of last month. Amongst other resources, Luba used the newly developed AKAS UK General Election Media Tracker that has monitored the UK media's use of nearly 700 terms in this general election campaign compared to the 2017 and 2019 election campaigns. The tracker is powered by The GDELT Project and developed by Petar Todorov and myself. Luba explained that "Overall, GE [General Election] coverage featuring a raft of gender-related terms of importance to women has declined from 0.63% of all GE-related coverage during 2017’s campaign to 0.37% currently.” And she makes a number of recommendations on how to improve coverage in relation to the structural disadvantages that women face in health, safety, pay and leadership/power. This advice is relevant for this general election campaign and for the coverage of the next government. Women’s voices and issues should be heard in our politics. Please read the article and share this post. #generalelection2024 #genederequity #genderequality #dei #newsmedia #politics #womeninpolitics Article link: https://lnkd.in/euNxxqJp

Women's voices and issues are not being heard in UK general election

Women's voices and issues are not being heard in UK general election

pressgazette.co.uk

Luba Kassova

Award-winning evidence-led storyteller | Written for The Guardian, Fortune, Foreign Policy & others | ex-BBC | TEDx speaker | Passionate about equality, social cohesion & trends, Gen Z/Alpha, climate

4mo

I am grateful for your and Petar Todorov's incredible ongoing analysis of the prevalence of different issues in the global news coverage! It allows us to hold a mirror to the news industry, societies and sectors. It also allows for solutions-based articles that focus on how to redress blind spots and omits before it is too late! Thank you!

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