Rich McMahon’s Post

🚀 The Battle for Grocery Shelf Space is Heating Up! 🛒 In a competitive market where every inch of shelf space counts, brands are pulling out all the stops to secure prime real estate in grocery aisles. With store brands on the rise and consumers tightening their belts, the pressure is on for both established names and newcomers to stand out. Key Takeaways: Shelf Space Crunch: Grocers are reducing item counts and physical space, favoring private labels. Strategic Positioning: Prime spots like the “strike zone” are more critical than ever. Brand Tactics: Companies are innovating with new products, packaging, and strategic investments to capture consumer attention. 🔗 Read more on how brands are adapting to this fierce competition and what it means for the future of grocery shopping. #RetailTrends #GroceryIndustry #ConsumerGoods #ShelfSpace #BrandStrategy #RetailInnovation #FMCG #CPG #SupplyChain #BusinessGrowth

The Path to Purchase Institute has compiled a list of stores that have adopted in-store initiatives and enhancements in July. A few noteworthy headlines are as follows: Whole Foods Market: Introducing smaller store formats with the first two Whole Foods Market Daily Shops in New York, starting this fall on the Upper East Side. Lowe's Companies, Inc.’s: Expanding in-store media with programmatic audio ads through the Lowe’s One Roof Media Network. Walgreens: Piloting digital in-store signage in select stores across 30 states, enhancing digital in-store brand solutions amidst store closures. Hy-Vee, Inc.: Implementing digital shelf labels chainwide with VusionGroup, enabling real-time updates and reducing waste. Schnuck Markets, Inc.: Integrating Instacart’s Carrot Tags with electronic shelf labels, featuring pick-to-light functionality to streamline shopping. Wakefern Food Corp.: Rolling out AI-powered Caper Carts from Instacart at ShopRite, Price Chopper, and McKeever's Market & Eatery stores. For more information on these and other exciting initiatives and enhancements, please refer to the article. https://lnkd.in/ei5m4pWj #RetailInnovation #InStoreMedia #RetailTrends #Marketing #RetailNews #PathToPurchase

20% LESS than the discount banner. 👆 "store for saving" indeed! Loblaw Companies Limited made it clear in the Upfront for Advance powered by Loblaw that they were focused on the value consumer. Part of the plan includes increasing the diversity of categories but decreasing the # of options within each along with converting some to discount but even more building or small format stores focused on hard discount. This wasn't what I was expecting although I should have! For the last several years they have invested heavily in the no name brand, both in expanding the # of products offered as well brand building through the "item: for use" campaigns. Of course they'd leverage it to for these stores! To be able to offer the savings, they are: - offering limited categories (no refrigeration ie no dairy/fresh meat) and assortments (about 1300 products total) - shorter operating hours (10am-7pm) - limited marketing and no flyers - fewer weekly deliveries - reusing fixtures like shelves from closed stores For now it's a test with 3 locations planned starting in September in Windsor, St Catharine's and Brockville. I'm curious to see what the ambiance is like and how consumers respond, namely whether they make it their primary grocery store or if they add it into their mix. What do you think? __________________________________________________________ Get more product off shelves and into baskets with the latest in CPG, retail & consumer trends at 10:30am M, T, H & Sat by following Jared! Have questions like these? Answer them with the voice of the 🇨🇦 consumer via Caddle - DM me to learn more about our research capabilities! #CPG #grocery #retail #discountbanner

What's great about Walmart's strategy is that it consistently delivers clear value. Even with its new premium brand, Bettergoods, 70% of the products are priced at $5 or less. But Walmart is not just a price leader. It's also a great brander and observer of market shifts. To appeal to the growing demand for "lux for less" segment, the company made some deliberate design choices with its Bettergoods brand: 1) Glass jars - provides a tangible sense of quality and freshness 2) Bold colors & flavors - cater to the adventurous palates of Gen Z and Millenials who make up 40% of the population 3) Presentation - emphasis on "local," "plant-based," "handcrafted," and "real ingredients" to convey quality Bettergoods is Walmart's largest store brand initiative in 20 years. The line includes over 300 products ranging from frozen foods to snacks and beverages. This move is well-timed as more Americans turn to store brands amid high prices. Last year 26% of grocery and beverage sales came from private brands, up from 25% the year before. Once again, Walmart is playing to its strengths - proving that value and quality can coexist. #retailstrategy #retail #walmart #cpg #consumers #branding #marketing #value #buiness PHOTO: F. MARTIN RAMIN/THE WALL STREET JOURNAL

If you operate a store anywhere near one of the dots on this map, or sell your product there, you are in direct competition with WalMart’s 4700+ stores. This also means you are competing for market share against the collective buying power and logistics efficiency of each one of those stores. Over time, you will lose share on like items as market forces drive consumers to lower-prices that only the dominant market leader can sustain. As more grocery shopping shifts online, customers will be making fewer in-person trips, and many of them will only shop in one B+M grocery chain. To succeed, we need to differentiate the customer experience from what they can find at WalMart. This starts with speed to shelf, and putting innovative, exclusive product onto the planogrms before they do. That 12-24 month “head start” will be the lifeblood of the industry over the next decade. Pod Foods #innovation #grocery

"Decoding the Price Puzzle: A Dive into Supermarket Pricing Strategies" In this video, I explore the intricate world of supermarket pricing strategies, delving into the methods and tactics used by retailers to attract customers, increase sales, and maximize profits. From dynamic pricing to promotional strategies, this video provides a comprehensive overview of how supermarkets set prices to influence consumer behavior and stay competitive in the market. "I would like to express my sincere gratitude to my mentor Ravindran D for guiding me through this assignment on pricing strategies in supermarkets. Your insights and support have been invaluable in helping me understand the complexities of retail pricing. Thank you for your continued mentorship." #SupermarketStrategies #RetailPricing #ConsumerBehavior #MarketingTactics #PriceStrategy #RetailInsights #MarketCompetitiveness

As the digital landscape continues to evolve, Direct-to-Consumer brands remain at the forefront of revolutionizing consumer products 🚀 and experiences. However, amidst the digital dominance, there's a compelling case for DTC brands to venture into the realm of retail. Enhanced brand visibility, improved personalized experiences, additional consumer insights, and overall omnichannel synergy are just a few of the reasons why a blend of DTC and retail can be powerful for brands. But when to enter retail? At which stores? In which locations? Those are some of the most challenging questions to answer that require many months (ahem… years) of planning 🗓️ and internal changes in order to bring retail to a reality. At Daily Harvest, we understand that in today's dynamic retail landscape the path to success lies in embracing omnichannel strategies. We launched in retail last year at over 1,000 Kroger Family of Companies stores, including Kroger, Dillons, Fry's, Fred Meyer, QFC, Ralphs, Smith's and Harris Teeter. In 2024 we’ve already launched various SKUs at Wegmans stores on the East Coast, New Seasons Market in the Pacific Northwest and through online marketplace Good Eggs in the San Francisco Bay Area. As of today, our most popular item (Strawberry + Peach smoothie) is now available at Costco Wholesale in 82 warehouses across 12 states in the Midwest. 📣 🍓🍑 I am so proud of our team's collective effort as part of our continued expansion into retail. If you're a Costco shopper in Illinois, Indiana, Iowa, Kentucky, Kansas, Michigan, Minnesota, Nebraska, North Dakota, Ohio, South Dakota or Wisconsin, find us in the freezer aisle! Learn more here: https://lnkd.in/eCcSbQK8 #fruitsandveggies #retail #grocery

Exploring the 2024 Grocery Landscape! 🛒 This recent map reveals the most popular grocery stores by state, and it's fascinating to see how regional preferences shape the food retail landscape across the U.S. 🌍 From Safeway dominating much of the West Coast to Publix Super Markets reigning in the Southeast, these brands are doing something right to capture shopper loyalty. Some interesting takeaways: Hy-Vee, Inc.-Vee has a strong presence across the Midwest, expanding their reach and customer base. Kroger continues to show its dominance in many states, emphasizing its broad appeal. Local brands like Market Basket and Wegmans Food Markets are maintaining strong regional footholds in the Northeast. H-E-B is a powerhouse in Texas, where everything’s bigger – including their grocery footprint! As someone passionate about driving food brands into retail, this map highlights opportunities to tap into regional retail powerhouses and align product strategies accordingly. 💡 What are your thoughts on the grocery store trends in your state? Any surprises or brands you're loyal to? Let's discuss how this will shape our strategies for 2024 and beyond! #CPGSales #RetailTrends #GroceryMarket #FoodIndustry #2024Trends #RegionalRetail #CustomerLoyalty

STORE CHECK: 5 KEY INSIGHTS FROM MY VISIT TO Kroger IN TOLEDO, OHIO. Toledo is home to the Mud Hens, Tony Paco’s, Klinger and my mother-in-law. So, whenever we visit, I love doing in-person store checks in grocery stores. As I was walking through the local Kroger store this morning I observed a number of interesting things: FLOOR MEDIA: For a variety of reasons, including safety concerns and cleanliness standards, Canadian grocery retailers do not offer floor decals as part of their retailer media network solutions. Shame. Kroger had at least a dozen floor media executions (via Neptune Retail Solutions) that I found to be visually engaging, helped brands reinforce key messaging while directing customers to specific areas of the store. CHOICE: In Canada, shoppers are generally limited in their buying choices for most CPG categories to private label plus one or two national brands. Not the case at most US supermarkets. For example, Kroger had an entire aisle dedicated just to cereal. CROSS-MERCHANDISING: Several brands utilized a cross-merchandising strategy with shelf media placements in 2 or more aisles in store. The best example I found came from the Mars brand Ben’s Original. In the rice aisle, the company promoted its new Street Food product by telling people they can find it in the canned food aisle. In the canned food aisle was a second shelf media ad placement promoting the benefits of the new product: new, fast and flavorful. LARGE DISPLAYS: Kroger’s floor was bustling with massive, eye-catching displays placed in high-traffic areas from top-tier CPGs like Mondelēz International (Oreo) and Kellanova (Pringles). No doubt driving impulse purchases. BACK-TO-SCHOOL: The wheels on the bus keep going round and round when it comes to display units during the back-to-school period. Kroger featured school buses from General Mills (Nature Valley), PepsiCo (Lay’s, Doritos), Keurig Dr Pepper Inc. (Motts) and Mondelēz International (multi-brands). What are your thoughts on these insights? Have you noticed similar trends in your local stores? #cpg #supermarkets #grocery #in-store #merchandising #storecheck #shopperinsights #retailinsights #toledo #kroger #omnichannel

One of the concepts I'm most grateful to P&G for teaching me is CATEGORY GROWTH. It was mind opening when I first learned that Retail Buyers are rewarded on category growth and don't necessarily care if your particular brand grows or declines. This quote nails that lesson -- "When you go in and talk just about your brand, you immediately lose credibility. What Retailers are looking for is a partner to help them grow their category." Great examples of category growing insights from Kraft-Heinz in this Retail Brew article. Did you know that Shoppers shop ketchup and mayo by bottle size based on the storage space available in their fridge? Turns out it is true and organizing the shelf space by size led to a 2-3% category sales lift! https://lnkd.in/gyPj97RN #CPG #CategoryGrowth #ShopperMarketing #ConsumerInsights