Rhyll Gardner FAICD FFin’s Post

🌿✨ At The Anti-Greenwash Charter, we're tackling greenhushing head-on. Companies often downplay their environmental efforts to avoid scrutiny, but we champion transparency and accountability. By enforcing robust green claims processes, we help businesses confidently share their sustainability wins, building trust and driving real progress. 🌍💚 #Greenwashing #Greenhushing #Sustainability #Transparency Discover our approach: https://lnkd.in/eANbnyuV

Deposit return schemes: let the, ahem, 'glass battles' commence. "For Wales, our already world class recycling puts us in a different position, necessitating a more ambitious approach if we are to justify the significant investment and change of consumer behaviour a #DRS requires. It also puts us in a unique position, with no other examples where a DRS has been introduced into an already high recycling nation. I reiterate that Wales’s baseline and landscape is different to our UK counterparts. Our Well-being of Future Generations Act also requires us to look beyond the short term and ensure our decisions are evidence based." Huw Irranca-Davies MS, climate change secretary for the Welsh Government. https://lnkd.in/gY7Uvr99

At One Nine Nine, we are 100% sustainable. Fully eco. Green to the core. Environmentally friendly. Saving the planet. Super biodiverse. Ethically perfect. Fully carbon neutral. Badger allies. 💚 Except we're not, we can't say any of that (we're otter people), and you shouldn't either. If you're worried about greenwashing accusations, or want to know what you can or cannot claim when it comes to sustainability in your marketing messages - check out the CMS Green Claims Code...and the upcoming European Green Claims Directive. Alternatively, if you want us to take a look at your sustainability claims or marketing messages to make sure you're not greenwashing, get in touch.

How can businesses validate their environmental claims? In our latest article, Emma Green, Senior Consultant in Lifecycle & Material Flow Assessments, explores how Life Cycle Assessments help brands make transparent, data-backed sustainability claims—essential for standing out in a market increasingly aware of greenwashing risks. Plus, we’re also thrilled to announce two upcoming workshops in New Zealand with Eco Choice Aotearoa, where professionals in the built environment can deepen their understanding of product transparency and its real-world applications. 💡 Read more about LCA’s role in green claims and secure your spot at our workshops here: https://lnkd.in/g6F6H2uG . . . #edgeimpact #lifecycleassessment #sustainabilityreporting #greenwashing #greenclaims

📣 Talking about sustainability can be hard, with so many pitfalls to avoid (hello, greenwashing!). How do you know what you can and can’t claim? And who’s policing sustainability and green marketing claims to make sure they’re accurate? Check our blog, where we explore the UK Competition and Markets Authority’s (CMA) Green Claims Code and the upcoming European Green Claims Directive, what they mean for your business and what it means if you fall foul of the regulations. 💚 Find out more: https://lnkd.in/dQ6SzS5m  #Greenwashing #Sustainability #SustainabilityMarketing

Green-washing - green-hushing - green-squashing - know the differences? It all comes back to being authentic, clear and committed with an organisation's environmental claims. More than claims, the world needs action. Green-squashing is the latest label for activity that does no one good, rolling back sustainability commitments whilst the conversation about the environment is quieter. 🤷♂️ For marketers, clarity is crucial: clarity in purpose, information, and reporting. And while there’s much work to do, we’ve learned a few lessons on our own sustainability journey. If you’d like to exchange ideas or have a friendly chat about navigating these challenges, feel free to get in touch. We also recommend fantastic resources via Two Sides UK and CIM | The Chartered Institute of Marketing. #GreenWashing #GreenHushing #GreenSquashing #CSR Good Business Charter

World leaders are gathered in Ottawa this week, reviewing the headway made in drafting a global treaty aimed at addressing the challenges presented by soaring #plasticpollution. A treaty would represent the most meaningful breakthrough relating to climate-warming emissions and environmental protection since the #2015ParisAgreement. In this thought leadership piece Martin Conroy, CFA, Senior Portfolio Manager on the KBI Global Investors Circular Economy Fund considers the pivotal role #sustainablepackaging has to play within the framework of a #circulareconomy.

Greenwashing has become part of our modern-day lexicon. Faced with the threats of tarnished reputations and legal trouble, some companies are instead choosing not to communicate their climate goals at all, leaving them unpublicized and meaning other companies can’t emulate their success. A new term has sprouted to signify the practice: greenhushing.

Checkout our recent article on how to avoid ‘greenwashing’ in the transport and logistics industry when making statements and advertising a company’s sustainability efforts.

Has anyone in my network read the rule? Is this real or fluff? I love the focus on sustainability and working to achieve net-zero emissions ... but I also side-eye initiatives that are simply greenwashing and won't actually move the needle forward. “As part of President Biden’s Investing in America agenda to support U.S. manufacturing and climate action, these new standards will help Federal agencies prioritize the purchase of sustainable products and services certified to EPA-recommended standards and ecolabels that create good-paying jobs right here at home,” said Brenda Mallory, chair of the White House Council on Environmental Quality. The final rule will help advance the Biden administration’s Federal Sustainability Plan, which aims to achieve net-zero emissions and other procurement goals by 2050. https://lnkd.in/edvkgNmR