Rhianne Lee’s Post

This is something I seem to struggle communicating to my clients 🙇🏽♀️ Social media takes time, learning your audience, learning the platform, learning what content resonates best with your audience, it all takes time. I’ve had a client stop working with me after 2 1/2 months because no sales had been made, there “wasn’t enough” content coming out. I’ve heard “we’ve been working together 3 months and nothings really happened” 🤒 Let’s break it alllll the way down.. ☝🏽The first month is used to learn your goals, create a strategy, brainstorm content ideas and content formats we want to try. ✌🏾The second month is experimenting with the strategy, trying out different posting schedules, trying out different content types, we are testing the waters here. ☝🏽✌🏾The third month is refining the strategy, looking at our analytics and seeing what went well, what didn’t. Still experimenting with content but with a clearer idea of what’s working and what’s not. So much learning, research and time goes into the first 3 months of a social media strategy. So if you’re hiring someone to help with your social media, keep this in mind. We can’t make your content go “viral” in month one and we shouldn’t be made to feel bad about that either 🤧 Anyway thanks for coming to my Ted talk 🥂

‼️THIS‼️ The reality is that social media success doesn’t happen overnight, and if you give 40%, you’ll get 40% 🤷🏾♀️ Marketing requires investment—time, energy, resources, and, most importantly, strategy. The same way you invest in perfecting your product or service, you need to invest in your marketing efforts. If your brand isn’t willing to: ➡️ Have a clear strategy that is tailored to your brand’s goals, vision and mission ➡️ Set clear, measurable and realistic goals for your marketing team ➡️ Provide the tools and resources needed to execute a strong strategy ➡️ Understand your audience - their behaviours, needs, pain points. ➡️ Test, measure and analyse results to continuously refine your approach ….then there’s no point having a marketing department. Marketing isn’t a “nice to have”, it’s an essential tool for business growth. If you’re not willing to take it seriously, don’t expect serious results! All that does is waste time, money and what could’ve been an amazing opportunity.

Building a #socialmedia following takes time. I think a lot of executives are misunderstood and think “if you build it, they will come,” but it’s not that simple. Be patient, stick to your brand and you’ll get results. #freelancing #Branding #Communications

Property managers! Here’s your next tip for creating social media content that engages your audience and builds trust. Head to ChatGPT Enter this prompt: “My target audience is {x} and their biggest goal is {x}. Give me 30 post ideas that will help them with {goal}. Focus on actionable strategies.” Elaborate on these ideas using your expertise, and you just completed a month’s worth of social media planning with minimal time and effort.

Don’t stress if you find that people AREN’T following you on social media Them algorithms are DAMN GOOD Back in the day, you HAD to follow everyone in order to see the content that you resonated with most Now, all you need to do is simply like you post that you’re interested in & 10 seconds later, you’re hit with your ideal content It works like this… - You like the post - The platform knows that you like that creator or similar content - You’re then hit with the same/similar content from the same person, PLUS others that you may be interested in So, ask yourself this… why would you need to follow that person? I’m not saying don’t But what I am saying is… Don’t be underwhelmed if your engagement is going up, but your followers are staying the same Keep doing what you’re doing, and stop fixating on metrics that don’t really matter —— BUT!!! If your engagement sucks right now, and you’re at this cross road where you haven’t a CLUE where to go from here Drop me a message with your struggles! (Or drop a comment below & we can help everyone out)

If you're really serious about boosting your social media success, you need to grasp the power of algorithm signals. Understanding this could change how you approach your entire social media strategy. Three Steps: Step 1: Create engaging content. Focus on what your audience loves. This means creating posts that elicit likes, shares, comments, and saves. Step 2: Monitor your engagement metrics. Regularly check which posts are performing best in terms of interactions and adjust your strategy accordingly. Step 3: Consistently refine and adapt. The algorithms are constantly evolving, so always be ready to tweak your approach based on what the data tells you. Pro tip #1: Engagement is king. The more your audience interacts with your content, the more the algorithm will favor your posts. Pro tip #2: Quality over quantity. Posting frequently isn't as crucial as posting valuable content that generates meaningful engagement. Pro tip #3: Stay updated. Algorithms change, and so should your strategies. Keep learning and adapting to stay ahead. Whenever an entrepreneur asks me how to improve their social media reach, I ask them how engaging their content actually is. You can't change the algorithm, but you can create content that the algorithm loves.

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Check out my latest blog on “How to write social media posts for a business”👇 https://lnkd.in/ea24zZnf Feel free to drop me a comment below on any questions you may have 👍 . . . . . . . . #newblog #socialmedia #socialmediatips #socialmediatipsandtricks #socialmediatipsforbusiness #smallbusiness #smallbusinesssupport #smallbusinessowners

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