Rhea Fox’s Post

If you're generating sales or leads online, you need to keep an eye on the changes. Brace yourself, because Google search is about to undergo a seismic shift, and it’s likely to send ripples through your business. Google Ads? Oh, it's not just changing – it's evolving into something new altogether, and it will almost certainly affect you. And let's not forget the great cookie crumble: 3rd party cookies and tracking are all changing. Everything's in flux, and while you don't need to become an expert (since the experts themselves can't agree), you do need to stay informed. Here's a brief overview: https://lnkd.in/d7RQWtU5

🚀 The Future of Search: Sundar Pichai’s Bold Vision at the DealBook Summit 🧠 At the New York Times DealBook Summit, Sundar Pichai unveiled a daring glimpse into Google Search’s future—one that promises profound AI-driven changes by early 2025. 🌐 But with bold visions come tough questions: • Can AI truly transform search without compromising reliability? 🤔 • How will content creators, the lifeblood of the digital ecosystem, benefit from this shift? 💻 • Is Google striking the right balance between innovation and its ad-revenue model? 💰 Pichai highlighted Google’s AI breakthroughs (think BERT, MUM, Transformers), but skepticism is growing. Critics wonder if prioritizing ads over quality content and creator support could undermine this vision. Meanwhile, as platforms outside Google gain traction, the relevance of traditional search is in question. Yet, one thing is clear: in an era of AI-generated content overload, trustworthy and effective search tools are more critical than ever. 🔎 What’s your take? Will Google’s promised innovations usher in a new era of search—or is it at risk of losing its edge in the race to AI-powered dominance? 💬 Share your thoughts below! #GoogleSearch #AI #DigitalInnovation #SundarPichai #ContentCreators #TechLeadership #FutureOfSearch #AIRevolution

With the latest change to Google search taking place tomorrow, so will the digital ad landscape (as mentioned in my post yesterday). How are you incorporating this evolution into your commercial strategy discussions? How will your spend change as a result? #generativeai #Google #digitaleconomics #thinkonthesethings

Quick note about something related to the world’s ongoing discussions of AI and how it might affect, or already be affecting, us and, well, everything. Yesterday I noticed a number of AI-generated articles on various online news sites about time changes—a few I read noted the change had happened overnight or would happen that night. I took little notice except to double-check the date. The time change always happens on the first weekend in November. I am not sure why the AI-generated articles got it wrong, but I did notice the error popped up on several popular news websites. I thought no more about it until this afternoon when I got my daily Google Trends report and one of today’s highlights is a big spike in online searches for information related to time change including “did time change last night,” https://lnkd.in/exY_HPC7 Huh. I don’t have any idea if the incorrect articles were corrected or removed, but I do wonder how much time and attention was diverted/expended because the AI-based content generators got this wrong, at least initially.

Lots of developments coming from Google’s I/O conference this week, all centering on AI of course. One of the most immediate updates is the roll-out of Google’s Search Generative Experience (SGE) that will launch across the USA this week. You may have already noticed AI-generated summaries that appear at the top of search result pages (SERPs). These AI overviews occupy prime screen real estate and could satisfy some users’ needs for answers while burying traditional “blue link” web results, potentially limiting clickthrough rates. What does that mean if you rely on search traffic to your website for leads or sales? Time to evolve your SEO and/or SEM practice. https://lnkd.in/dpFFVZJU

🚀 Exciting News from Google! 🚀 In September, Google unveiled groundbreaking AI-driven features to supercharge the performance of its Google Ads platforms, with a special focus on Search, Demand Gen, and Performance Max. These innovations promise to significantly enhance our campaigns at Advance Recruitment. Curious to learn more and see how we can help you leverage these advancements? Check out our latest blog post!

So, Google’s a Monopoly — Will Anything Change? Mainstream media reports suggest that the ruling against Google's monopoly marks the end of its dominance, but this narrative may be misleading. In reality, the implications of the ruling for marketers are complex and nuanced. Understanding how this decision could affect digital advertising strategies and competition in tech is crucial for navigating the evolving landscape. Explore the intricacies behind the headlines to grasp what this means for the future of marketing and consumer behavior. This article was sourced, curated, and summarized by MindLab's AI Agents. Original Source: Original Source: Marketing Full Article: https://lnkd.in/ggWrS4eV

Is Google stopping you from searching? Has Google Got Too Big? Has organic search become worse? More ads, SEO-optimised content, and ever-changing algorithms make it harder to find genuine results. Is Google search still serving us as it used to, or has it become a platform more focused on ads than real discovery? American government is considering it might need to break it up like it did with Microsoft. What’s your take? Is Google still your go-to for reliable info, or are you starting to search elsewhere? 💭 I use Ai - like chat gpt now both voice and text for search https://lnkd.in/eRPJY_Sg

These four searches show how Google is changing

Generative AI may, one day, eat into Google’s dominance, but for now, it reigns supreme, and the top trending searches of 2024 serve as a barometer of what the world is curious about. First of all, these are not the most popular search terms for 2024. Google tells me that if it built that list, the most popular searches would be for words like “weather,” and they don’t really change over the years. - TechCrunch's Ingrid Lunden. “Year in Search” instead takes note of what surged in popularity in 2024, specifically which queries “had a high spike in traffic over a sustained period in 2024 as compared to 2023.” The aim is to sift out perennial favourites like “weather” to identify what people were curious about this past year. Google told TechCrunch the list is put together just from text-based searches on google.com. It doesn’t include searches on other Google properties like YouTube, or queries passed through its Gemini generative AI chatbot. The one exception to all that is a list of trending “hum” searches, the tool which lets you hum a tune to figure out what it actually is. Six of the top ten search trend terms were for sporting events (Olympics only made number 9). The top term in the list was for Liam Payne, the One Direction singer who died earlier this year, Donald Trump came in at number five. iPhone 16 and Catherine, Princess of Wales, round out the list. For the full list head to Google's link below. For Ingrid's article; https://lnkd.in/eZfXTXbP https://lnkd.in/esw7pV7Q