Reza Honarmand’s Post

The next chapter for InfoSum It dawned on me sometime in 2018 that companies were sharing far too much customer data with each other and their intermediaries. I was running the advertising business for AT&T, and we were becoming increasingly nervous about sending customer data outside the enterprise. The term data clean room did not exist, and using data brokers was ‘just the way we do it.’ I became increasingly interested in the notion that a company need not share data to partner effectively with other companies in the best interest of their customers. The person leading me down this path was our head of strategy and corp dev, Lauren Wetzel - she saw the future before I did, and saw it clearly. In 2020, as I was leaving my role as CEO of Xandr, I decided I wanted to do something more entrepreneurial. I joined the board of InfoSum, the originator of the decentralized data clean room - a company Lauren and her team had identified as a leader in the category. As I began to know the team and the product, I was ever more convinced that the world of addressable marketing would need to be rewired with infrastructure that is private, secure, and respectful of customer data. I would become the CEO of InfoSum and have the privilege of leading a diverse group of professionals bound together by the mission of reinventing data collaboration. Thankfully, I was working with Lauren again - she had joined the company originally as President of North America. Almost four years later, we are the leader in our category, partnered with hundreds of companies across the world, and continually pushing the envelope on how to use customer data responsibly to improve the lives of consumers. I have had the good fortune of working with an incredible team, including Lauren, who has become the most capable and fierce global COO in our broader industry. On behalf of the board, I am thrilled to announce Lauren’s promotion to CEO of InfoSum - a role she has earned and will absolutely crush. Lauren is a pioneer in this burgeoning category of technology. She has demonstrated remarkable leadership and operational discipline over the last four years. Her evolution to the CEO position is a ‘no brainer’ - it was the plan from the beginning, and it’s time. I know I speak for all InfoSummers when I say that we are thrilled to have Lauren as our fearless leader. I will stay active and engaged with InfoSum during a transition period and enjoy a work break with my family. I will forever be grateful for my time leading this wonderful organization. Congratulations to Lauren on this well-deserved promotion!

We dove deep into the Opendorse NIL at 3 report, which has become one of the leaders in providing NIL data insights because of the massive scale and access that Opendorse has. Check out the year three NIL metrics, trends, and predictions for year four that stood out to us from the report 👇 . 🔗 https://lnkd.in/gh_3Mezn #NIL #nameimagelikeness #Opendorse

Fish where the fish are! 12:46 hours spent per day with digital media vs 0:21 hours spent with print media. Digital marketing vs print advertising? Fish where the fish are!

The data is coming in from Jonathan Banks´ session at MinneAnalytics Data Tech 2024. ✅ 88.46 of the audience received a logical framework to collect and analyze data. ✅ 26 audience members began practicing new habits. ✅ 5.3% growth has been experienced by audience members practicing new habits. These data and much more are captured on AIMS, giving your strategy and transformation the data-driven human advantage. And yes, that 5.3% is likely to be 17.6% over the course of a program on the AIMS platform. 🚫 It's not people OR technology. 🎉 It's people AND technology. Learn more or sign up today at ncxt.co/aims

Hey everyone! I'm excited to unveil the latest iteration of the Maxio Institute report on B2B SaaS Growth–a comprehensive analysis capturing an eventful start to the year. 📊 🔎 Here’s what we’ve uncovered: We’ve noticed a significant uptick in growth rates among B2B SaaS companies, leaping from 15% in Q4 2023 to an impressive 19% in Q1 2024. This is notably driven by smaller companies with revenues under $1MM. The current economic scenario is mixed—while we’re seeing a strong labor market and solid consumer spending, the high interest rates and inflation are creating a tricky playground. Our report dives deep into how B2B SaaS businesses are maneuvering through these challenges. This edition of our report draws on actual billing data from over 2,400 B2B SaaS companies. Whether you're drawn to the increasing shift towards consumption-based models in response to ongoing uncertainties, or you're seeking to enhance operational efficiencies, our findings are tailored to support SaaS leaders in making crucial business decisions. Don’t miss out—click now! 📑Access the full report here: https://lnkd.in/gZrXQgX3 🗣 And we’d love to hear from you. How is your company adjusting to these evolving market conditions? Join the conversation and share your thoughts!

You spearheaded an #Awards entry for your company. You probably even won! So why did it feel... empty? ✅ Budget allocated. ✅ Nomination completed. ✅ Patiently waited. ✅ Win announced. Then you started noticing things... ❌ They didn't include a backlink to your site at all. ❌ There were a zillion winners in every category. ❌ The announcement was published as a digital magazine, so even your investors couldn't find it when they searched, let alone any crawlers. ❌ You had zero visibility into viewership or analytics. ❌ You couldn't actually attribute a single MQL to the effort. Are you ready to compete in a format designed by #marketers for #marketers? This is The Amulis Awards. 🏆 For the Competitors 🏆

Feel free to use our case studies as proof of our performance in the past: https://lnkd.in/dzYsrGC6 https://lnkd.in/dXgpzbjy https://lnkd.in/dv2Z5JxK https://lnkd.in/dhw3umC4 https://lnkd.in/dpityQv4 A few examples of the work we've done until now. Onward and Upward!!

We hope you had a wonderful 4th of July holiday! One of our recent polls showed the importance of having some time off for R&R, so we hope you were able to get some during the holiday. Last week's poll was a fun one asking for your go-to grilling items for the 4th. See the results below and feel free to share more in the comments! #cmoinsights #marketingpoll #cmo

Plant trees just by searching. Your searching anyway, please plant trees in the process. Please 🌳 🌲 🌴 #climatechange #sustainability

Happy Father's Day to all the incredible dads out there! Today, we honor the fathers who lead their families with unwavering love and wisdom, serving as the bedrock of strength and guidance. In the same way, DigiCrow Consulting is dedicated to guiding your business towards digital success. We leverage our expertise in digital marketing to ensure your brand shines brightly and stands out in the competitive landscape. Let's take a moment to celebrate the pillars of our lives and the strength that both fathers and successful brands represent. #FathersDay #DigiCrowConsulting #DigitalMarketing #bestdigitalmarketingagencyinRanchi #bestdigitalmarketingagency #happyfathersday