RevenueMantra Digital Media’s Post

Correct ad placement is now the greatest challenge facing retailers and advertisers - the ad must be in the right place at the right time. Focused on this topic, the new PubMatic 'Inside Retail' surveyed shoppers in March 2024 to find out. Key highlights include: 🛒 #retailmedia outperforms other media types, such as non-retail e.g. news 🛒 34% of shoppers are engaged with retail media ("curious" or "informed") 🛒 41% of shoppers are engaged with multi-brand retail sits (e.g. supermarkets) 🛒 Younger and middle families with kids skew higher for retail media 🛒 In terms of generating a response - click to buy, visit another site ot buy, or buy in-store - retail websites are around 50% more effective than #socialmedia 🛒 In terms of resposne, retail media is especially effective for young shoppers (72%) and middle families (73%) #retail #media #pubmatic #research #shoppermarketing #trademarketing #CPG #FMCG #grocery #marketplace #ecommerce #commerce #PPC #retailnews Peter Barry

'📢 John Lewis unveils retail media platform to connect shoppers with brands 🛍️💻. John Lewis has unveiled a host of new retail media plans to help brands connect with shoppers on its website. 🌐🎉 #JohnLewis #RetailMedia #OnlineShopping #BrandConnection' by Retail Gazette about John Lewis & Partners

Retail media is set to revolutionize #advertising and provide a growing revenue stream for brands. In this Retail TouchPoints article by Diana Abebrese and Liz Salway, learn how to effectively scale #RetailMedia by addressing common challenges: https://epamsys.co/4caGqtA -- Learn how we help retailers accelerate growth and agility: https://epamsys.co/3Kt3LuC #Retail

Is Retail Media Delivering the Best ROI? Retail media is booming, with the number of digital screens in stores skyrocketing. There are success stories out there – I recently highlighted one such case involving Co-op. However, I can't help but question the efficiency of the current spend and its alignment with shopper behavior, and here's why: The other day, I observed a c. 2-minute digital reel in the BWS area of a Tesco store (you can watch it below). Here are my thoughts: 1. Right Brands, Wrong Place Most advertised brands were alcohol-related, fitting the store area. But NONE of them were on the shelves below the screen. This creates friction in the purchase process, making it less likely for shoppers to convert. In fact, the Baileys Colada Limited Edition wasn't available in-store, nor was there shelf space for it – so impossible for shoppers to convert 2. Decent Content, Poor Alignment with Shopper Behaviour: The creative and messaging were generally good (IMHO), including some clever use of  cognitive biases and clear CTAs in places. But, each brand took 20 seconds to convey its story – far too long for a typical shopper. In my 30 minutes of observation, no one watched a full 20-second video… let alone the full reel (granted, this is a very small slice of trading hours!) And here’s something I’ve always wondered about multi-brand reels…what if your target shopper isn’t walking past when your brand is featured? At least with good old fashioned cardboard… you have permanent presence for your campaign's duration; and, with a good design, can get your message across in the “much less than 20 seconds” you typically have to converse with a busy shopper. I’m assuming there must be some positive results - otherwise, this trend wouldn’t continue. But is in store digital retail media the best possible version of itself right now? And if not – who pays for the inefficiencies? What are your thoughts? Are we maximizing the potential of retail media, or is there room for improvement? Mike Anthony - I'm sure you will have some thoughts to share on this! #RetailMedia #ShopperMarketing #InStoreAdvertising #icshoppers

Right. That's why advertising in front of the products with stretch screens makes more sense. Then it's right in front of the product. They can act as an ESL (for price lookup) and information kiosk as well. Like eShelf.

In the retail media network arms race, agencies say their brand clients are feeling the squeeze, and are being pressured to spend big with retailers to secure and maintain premium in-store shelf space. Retail media networks (#RMN) have seemingly become the industry’s latest shiny object, with retailers flocking the space en masse, determined to make everything a retail media network and hocking their first-party data to drum up another source of revenue. On average, #retailmedia makes up about 20% of clients’ total ad spend, according to an agency executive who oversees digital commerce. (The exec shared these figures and spoke with Digiday on the condition of anonymity). That figure is up from an estimated 10% to 15% of total ad spend a few years ago, they added. #retailmedianetwork In this piece by Kimeko McCoy, we speak to Cara Pratt, and Boris Litvinov of Left Off Madison.

Nicole Kivel tells us one of the greatest myths in the retail industry is the idea that retailers are becoming full-fledged media owners. However, retail media cannot overshadow their primary focus of retailing. This leads to discrepancies between how retailers aim to sell their inventory and how the media industry traditionally approaches buying. Criteo #Retail #Media #BusinessInsights #Retailmedia https://lnkd.in/e9RuwEcw

Lachlan Brahe is the new GM at Circuit by Cashrewards and shares his #retailmedia insights in this new Power Retail interview. Plenty more in the full Q&A, but here are Lok's four main reasons why retail media is becoming such a vital tool: 🛒 Retail media is a new, high-margin way for retailers to innovate and evolve their business models, enabling them to monetise their existing assets through the incorporation of advertising placements both in-store and online that will capture the attention of customers right across the sales path. 🛒 Customers don’t always want to shop on autopilot. A well placed ad can introduce a new brand, a new product variant, or a new bargain. Done well, retail media accompanies the customer journey, it doesn’t detract from it. 🛒 Challenging economic conditions require advertisers to be more conscious of what return on investment or return on ad spend their investment generates. Retail media’s capacity to track and report sales relative to media spend solves for this. 🛒 Advertisers & Media Agencies are always seeking competitive advantage and new ways to engage potential customers with attention-grabbing messaging. The customer base for retailers can be as large and effective as a media audience, so this represents a new and highly accountable addition to a media plan. #cashrewards #retail #media #advertising #shoppermarketing #trademarketing #marketplace #affiliate #PPC #retailnews #australia https://lnkd.in/gNcQnRY6

There's a lot of buzz surrounding retail media, but what exactly is it, how does it work, and how can retailers take advantage of this expanding opportunity? Dive into our blog for the answers: https://bit.ly/3YzM9Ct #RetailMedia #RetailMediaNetworks

I've seen a lot of #RetailMedia chatter this month discussing the UK, and who is doing #RetailMedia "right" - there are lots of great and not so great examples but I love what Carl Carter says here about digital screens and the investment in retail media that can work for brands at a brand level. The story can go further though with the #HailMary the Co-Op team have pulled off (kudos to Dean Harris, Ellie Prendergast and co...). 🚀 Co-op has the SECOND highest number of UK grocery transactions. 🚀 Co-op's huge store estate reaches (nearly) all of the UK population. 🚀 Co-op (vs other retailers) has a smaller online offering. The Co-Op's strength is in its real estate, and the examples they have showcased over the summer with the likes of Budweiser Brewing Group UK&I's #Corona activation using that store estate as a "billboard for brands" (my words... but potentially Co-op‘s in the future) was genius. Clearly showing #HaloEffect in partnership with Circana showed brands that spending money with Co-op drove sales lift within a set store radius across the market... agnostic(-ish) of retailers... and it's what the industry wants more of! Let's stop hunting "New to brand" when in the words of Brett Banner it's actually "New to Brand to that Retailer" - the UK shopper is promiscuous and maybe the shopper buys the same product from a retailer near their office in a meal deal / top-up for tonight, but from a different retailer in the weekly shop at the weekend... ARE WE CHASING BRAND SHOPPERS WE ALREADY HAVE? We should move towards TRUE "New to brand" metrics and where every retailer (and agency) in the UK who is currently scrambling to showcase ROI for #Online retail media in some format is headed... lean in Co-op... you can be the reason the #US continues to look at the UK for #instore Retail Media.