No, you're not dreaming. It's H&M. 🔴 Yesterday, H&M revealed the reopening of one of their most ambitious rebuild in the UK, located at Westfield Stratford City. On first glance, you would never guess it's an H&M... but looks can be deceiving. 👀 In the words of Mark Chung, Construction Project Manager UK & IE for H&M, "This project isn’t just a rebuild—it’s a complete reimagination. Featuring a fresh concept design and cutting-edge technologies, this store is designed to enhance the experience for both our customers and team, keeping us ahead in the highly competitive fashion retail market." Now, this type of minimalistic, Scandinavian retail design is not unfamiliar to H&M. Through their brand COS, we've been able to witness their vision for a more premium retail experience. Here though, I love where H&M is headed with this new concept. 🌲 👉 Here's what I love most about this new H&M concept: 🚨 The 'raw' feel of the space thanks to the classic Scandinavian light wood, the 50 shades of white, and the ciment color used in certain areas of the store. 🚨 The simple but efficient signage in-store... they clearly learned from COS here. 🚨 The grand facade dominated by large windows. The store looks imposing, yet not overwhelming. The first visual is clean and inviting. 🚨 The cabins are a HUGE improvement. Cabins are often neglected in a retail design project... but in truth, they are massively important to the customer experience. Here, the cabins are clean and feel premium. 🚨 The self-service cashier area and the online pick-up are great technological additions to the store. I would dare say... essential in 2024 for a brand like H&M. 🚨The product categories are well divided and each section is designed accordingly. For example, the retail design of the home section feels cozy and festive... while the fashion feels more energetic and trendy. I could go on and on about why this store is a green flag when it comes to H&M's vision for retail design. I hope to see more projects like this one soon. Congrats to Mark, Jisoo Maeng, Mattias Yllén Johansson, Jack Cowling, Gemma Kirby, Mark Laserna, Rebecca Shirley, Lauren Connolly, Cain Bolton, Erin Kelly, Stefania Coronato, Lex Myronidis, Leah Quilligan, Anton Finnis, Johan Wigelius, Sara Carlsson, Boubacar Balde, Jess Hibbler, and many more. ⁉ At first glance, would you have guessed it was an H&M store? #retail #hm #fashion #design #architecture #merchandising #retailjournal
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+5
My love of clean lines and simplicity rejoices. My other side is scared of the lack of signage and wayfinding. However, I'm going to come test it out because I embrace new approaches. H&M Stratford, here I come.
⁉ At first glance, would you have guessed it was an H&M store? My answer to this question is actually "no"... So, question: will the product - design, quantities displayed, price - reflect this new, elegant, refined, "cold" look?
To all the Paki brands, stores like these are called next generation stores Rather then adding round pillars nd paint works
Really nice, although quite intrigued in how the some of the services are accessible, I assume the wood ceiling is removable in sections. I am very interested in learning from this to gain some insight Mark Chung
Looks great whilst it's empty and clutter free.
Congrats! A brilliant redesign! 👏RETAIL JOURNAL
Loving the scandi minimalist phase
Awesome ambience love it.
VP, Head of Content, Shoptalk Europe
4dThe smart fitting rooms are my favourite part of this new store. Powered by RFID, you see on a screen the availability in-store of colours and sizes of the items you’ve taken in to the cabin with you and can send a request to staff to bring new sizes etc. and you can also visualise styling ideas. Does a good job of removing friction points from the customer experience! Congratulations to everyone involved on an exciting new store!