Resolver, a Kroll Business’ Post

Pumped for this webinar with Eddie Kim. If you work in PR and aren’t familiar with Memo, I would highly suggest blocking time on the calendar and making time for it. 📅 They are the only media coverage analysis platform that provides real readership data.

AI-powered search engines change the game in how your brand is seen (or not) by customers and prospects. All explained in this webinar, featuring Axicom's Brian Snyder.

And the full recording of Insights Chats 06 is here! 🙌🏼 Listen Thomas Le Bec speaking about about four insight types: consumer, category, brand, and cultural. At the end, we spoke about the impact of AI in the insights industry.

Did you know that PR pros only receive a 3% response rate when pitching journalists? 📉🤯 All those long hours of research result in so few replies. There must be a more effective way in our modern age. Dazzle uses AI to quickly find journalists most relevant to your story, their contact details, and insights about their coverage that help you personalize your pitches. All this data at your fingertips helps you get the coverage your story truly deserves 🚀 But don’t take our word for it; try it yourself. We just opened our FREE early access program with a limited number of seats. Grab your spot now! Link in the comments ⤵

Adare SEC's latest research, "Communication Calibration: An Adare SEC Voice of the Consumer Report," reveals insightful data on UK consumer preferences, mirroring trends in the US. UK consumers still show a significant preference for print, aligning closely with their American counterparts. However, distinct differences exist in the UK service provider market compared to the US. 1. Sustainability Preferences: UK consumers prioritize sustainability when combined with other factors, unlike standalone decision drivers. 2. Proactive Digital Transformation: Print Service Providers in the UK are proactive in embracing digital transformation. 3. Higher Postage Costs: UK businesses face significantly higher postage costs than the US, leading them to re-balance print with digital solutions. US-based PSPs can learn from Adare SEC's approach, blending digital-first strategies with high-value print opportunities to stay ahead in the evolving market landscape. Explore the report for more insights: https://hubs.ly/Q02Tn3Hd0 #DigitalTransformation #CustomerCommunications #DigitalFirst #UKMarket

Do you know which year the term 'Artificial Intelligence' was first coined? Head to our latest post and drop your answers in the comments! Discover how our AI-driven calendars can enhance your marketing strategy at https://ayay.ai

I keep on finding additions and clarifications to the things that I have seen IRL. This time, I now understand factual basis for how we can create a truth or a belief by repeating something again and again. Read up on the illusory truth effect --> https://lnkd.in/dhU2M43h The practical implication is this. If your #media budget is shredded, if you think you can get by on 3.5 placements to bring your message home, it won't happen. Fight for your media budget. #marketing #branding #communication #brandguy

Transformers are really good at understanding the relationships between words in a sentence. In AI the saying goes 'Attention is all you need" Humans are really good at understanding the relationships between patterns of abstract experiences and interactions with tools to make progress. In Human Computer Interaction Design "Context is all you need" Humans using AI in the loop is the new normal, learn the art of gathering 'Contextual Intelligence' and build things people love: https://lnkd.in/g_7iVu2k

CMOs can learn a thing or two from Swifties 👀 Learn how you can take a page out of the fandoms playbook here! https://ow.ly/aUzr30sC6ka

CMOs can learn a thing or two from Swifties 👀 Learn how you can take a page out of the fandoms playbook here! https://ow.ly/44Ac30sC4hx