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Deciphering the ROI of Creativity in Marketing We live in an era where data drives decisions. But when it comes to creativity in marketing, how do we measure its impact? The ROI of creativity might seem elusive at first glance, but consider this - creative marketing not only captivates but also converts. It differentiates brands in crowded markets and speaks directly to the hearts of consumers. Measuring creativity's impact goes beyond immediate sales. It includes engagement rates, brand recall, and customer loyalty - metrics contributing to long-term success. As we navigate this blend of art and science, remember that creativity is not just an expense; it's an investment in your brand's future.

The future of marketing is here, and it's more automated, predictive, and AI-driven than ever before. At our Marketing Engagement Summit join us on a journey as we explore how digital technology can revolutionise the way we connect with customers. Gain valuable insights on how to: ⭐ Provide consistent messaging ⭐ Understand your audience on a deeper level ⭐ Create personalised offerings that keep them coming back for more Every interaction with your brand matters, so let's make sure it's a great one! The day will provide a digital technology survival guide for Marketing of the future, check out our flyer here > https://hubs.ly/Q02Hsynb0 Join us as we break down business silos, build better experiences, and create a loyal customer base together. Register here today > https://hubs.ly/Q02HslR60

The marketing landscape is rapidly evolving, continuing its increased sophistication from touchpoint, to click, to channel, to journey, and now to echoverse! Does this new characterization aptly frame the marketing context businesses are in today? If so how does this necessitate a novel approach to modelling the ROI efforts of marketing actions?

This is Marketing. People often make marketing complicated with endless strategies, data analytics, and jargon. but in reality, marketing is simply about building meaningful relationships and offering genuine value. 1. Empathy and Connection: Understand your audience's needs and desires, align with your values, and build genuine, trust-based relationships through clear and consistent communication. 2. Simplicity and Value: Avoid overcomplicating with jargon and strategies; focus on delivering real value and maintaining authenticity.

Marketers, check out this insightful read from Harvard Business Review on how marketing operates today, with valuable strategies to navigate the echoverse. Take the time to engage with this article: https://lnkd.in/gRSK5bAt

Marketing Attribution: Art or Science? Let's reveal the truth! Simplifying it to a binary choice would be doing it a disservice. It's like calling the use of a paintbrush alone an art or categorizing the chemical reaction of paint on canvas as pure science. Just like an artist, the beauty of marketing attribution relies heavily on interpretation. We sift through mounds of data and decode patterns of customer behavior. And akin to a scientist, we apply theory to practice, converting these insights into robust marketing strategies. Picture an artist and a scientist collaborating - that's the essence of marketing attribution! Isn't it about time we celebrate the harmonious blend of art and science in our field? Let's spark a conversation, share your thoughts on the art within the science of marketing attribution. Comment below!

Proven Marketing Strategies to Boost Your Business Growth In today's article I’m delving into an array of marketing strategies to help catapult your business to new heights. We’ll explore everything from the fundamentals that lay the groundwork for successful marketing plans to the digital tactics that are reshaping how we connect with our audiences. Additionally, leveraging technology, especially artificial intelligence, in our marketing efforts, and grooming our strategies to be more customer-centric are pivotal areas we’ll discuss. By providing a roadmap through these critical areas, InfluxJuice aims to arm you with actionable strategies that promise not just growth but a robust foundation for continuous evolution and success in your businesses growth. ➡️ Comment 'GROW' to read

Organizations are facing an increased need to ensure consistent messaging across digital and traditional channels. Failing to do so can result in missed customer engagement opportunities and suboptimal revenue performance. A recent Harvard Business Review article introduces Echoverse Marketing, recognizing today's dynamic customer landscape where consumers, brands, media, investors, communities, society, and AI interact across digital platforms. Key insights for revenue leaders include: • 𝗖𝗼-𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗖𝗼-𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽: Collaborate with key stakeholders and cross-functional partners to develop and share digital marketing resources.    • 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗖𝗵𝗮𝗻𝗻𝗲𝗹 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆: Use a unified approach across digital platforms for consistent brand messaging and enhanced customer engagement.    • 𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲𝘀: Utilize data-driven insights to tailor interactions, providing personalized experiences aligned with customer channel and communication preferences.    • 𝗔𝗴𝗶𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Stay responsive to market changes and consumer behaviors to adjust strategies quickly and effectively.    • 𝗠𝗲𝗮𝘀𝘂𝗿𝗲𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻: Continuously monitor and refine marketing efforts across channels to maximize ROI and campaign performance over time. Take a look at the article to explore more.