𝗧𝗵𝗲 𝗦𝗹𝗼𝘄 𝗦𝗲𝗮𝘀𝗼𝗻 𝗜𝘀 𝗥𝗲𝗮𝗹 – 𝗪𝗵𝗮𝘁'𝘀 𝗬𝗼𝘂𝗿 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗧𝗼 𝗦𝘁𝗮𝘆 𝗔𝗵𝗲𝗮𝗱? Peter Lohmann from 𝗥𝗟 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝘆 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 pulled 6 years of data and confirmed what many property management companies feel—𝘛𝘩𝘢𝘯𝘬𝘴𝘨𝘪𝘷𝘪𝘯𝘨 𝘵𝘰 𝘕𝘦𝘸 𝘠𝘦𝘢𝘳’𝘴 𝘪𝘴 𝘵𝘩𝘦 𝘴𝘭𝘰𝘸𝘦𝘴𝘵 𝘵𝘪𝘮𝘦 𝘧𝘰𝘳 𝘭𝘦𝘢𝘴𝘪𝘯𝘨 𝘢𝘯𝘥 𝘰𝘸𝘯𝘦𝘳 𝘭𝘦𝘢𝘥 𝘧𝘭𝘰𝘸, with a ~50% drop-off in winter. He compared his findings to 𝗥𝗲𝗻𝘁𝗦𝗰𝗮𝗹𝗲’𝘀 𝗦𝗰𝗼𝗿𝗲𝗯𝗼𝗮𝗿𝗱, where we track doors closed and lead volume across the country: ✅ Seasonality is real (with a pop in April) ✅ RentScale clients generally don’t see as much of a December slowdown Peter shares how his team is navigating this in his latest newsletter – link in the comments. ❓Do you see similar trends in your market? ❓What strategies do you use to maintain a steady flow of high-quality, brand-loyal leads year-round? Drop your thoughts below 👇
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Peter's Newsletter: https://peter.beehiiv.com/p/peter-lohmann-s-newsletter-issue-121?_bhlid=5f253e545ea3f939d483822f8fefdb561ebc21f5&utm_campaign=peter-lohmann-s-newsletter-issue-121&utm_medium=newsletter&utm_source=peter.beehiiv.com