Think about it... How many times have you: 🗒️ Checked reviews before trying that new café? 👂 Asked friends for their go-to product recommendations? 🗣️ Replied to your friend's Instagram story and asked, "Where did you buy this!" Now imagine this: Your brand creates memorable ads and fuels word-of-mouth buzz. It’s like the ultimate marketing duo—recognition meets trust 🤝 According to a 2024 study on word-of-mouth marketing, 90% of consumers trust recommendations from friends and family more than traditional advertising*. That trust translates into higher conversions and stronger brand loyalty. At the end of the day, what people say about you (in the Marketing context) matters even more than what you say about yourself. Food for thought. 🧠 Anyways, what’s one brand you would always recommend to your friends? 👇 Let’s hear it! *Source: https://lnkd.in/ghbQ___w #Remix #DidYouKnow #WordofMouth #MarketingAgency
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While ads get you noticed, organic efforts make sure you’re remembered. Performance marketing can fill the gaps, but here’s the game-changer: long-term growth lies in Organic Content Marketing. The most affordable way to reach sustainable 10M+ traffic goal. Nitish rightly said - Let’s build brands that inspire, not just sell.
A debate at work got me thinking: do we really need advertising to build brands? One argument was that ads aren’t the silver bullet—and honestly, I agree. No brand survives on ads alone. Exceptional products, customer love, and word-of-mouth are what make brands legendary. But here’s the flipside. Not advertising? That’s risky. In a world where attention is currency, not having visibility means you’re invisible. Also, you can’t grow in the dark. Performance marketing might fill your coffers today, but it won’t build the recall you need to thrive tomorrow. The question therefore isn’t whether we need advertising—it’s how we approach it. Les Binet and Peter Field’s work on effectiveness shows why brand-building activities and performance marketing must coexist. The sweet spot? 60% focus on brand building, 40% on performance. This balance ensures you stay top of mind and meet immediate goals. Advertising isn’t just spending money to shout louder. It’s creating stories, trust, and connections that keep you in people’s hearts long after the click. Because great brands don’t just sell—they inspire. And advertising, when done right, does just that. #Advertising #BrandBuilding
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How can advertising drive brand success? Check out this blog to discover the objectives of advertising that helps build lasting connection with customers Click To Read This Entire Blog : https://lnkd.in/gc2Zn3vq #AdvertisingSuccess #brandbuilding #CustomerConnection #marketingstrategy #AdObjectives #brandawareness #digitalmarketing #contentmarketingtips #businessgrowthstrategy #CustomerEngagementStrategies #MarketingInsights #advertisingtips #brandloyalty #ConnectWithCustomers
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A debate at work got me thinking: do we really need advertising to build brands? One argument was that ads aren’t the silver bullet—and honestly, I agree. No brand survives on ads alone. Exceptional products, customer love, and word-of-mouth are what make brands legendary. But here’s the flipside. Not advertising? That’s risky. In a world where attention is currency, not having visibility means you’re invisible. Also, you can’t grow in the dark. Performance marketing might fill your coffers today, but it won’t build the recall you need to thrive tomorrow. The question therefore isn’t whether we need advertising—it’s how we approach it. Les Binet and Peter Field’s work on effectiveness shows why brand-building activities and performance marketing must coexist. The sweet spot? 60% focus on brand building, 40% on performance. This balance ensures you stay top of mind and meet immediate goals. Advertising isn’t just spending money to shout louder. It’s creating stories, trust, and connections that keep you in people’s hearts long after the click. Because great brands don’t just sell—they inspire. And advertising, when done right, does just that. #Advertising #BrandBuilding
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Peter Field discusses the shift in pre-testing strategies and its influence on marketing effectiveness. Senior marketers, stay ahead of the curve with this compelling read! #MarketingTrends #Advertising
Peter Field: Pre-testing has transformed marketing effectiveness
royalmail.smh.re
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Peter Field discusses the shift in pre-testing strategies and its influence on marketing effectiveness. Senior marketers, stay ahead of the curve with this compelling read! #MarketingTrends #Advertising
Peter Field: Pre-testing has transformed marketing effectiveness
royalmail.smh.re
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Attention 👁 Connection ❤️ Reaction 💡Award winning marketing leadership. Effectiveness through high attention impressions.
Peter Field discusses the shift in pre-testing strategies and its influence on marketing effectiveness. Senior marketers, stay ahead of the curve with this compelling read! #MarketingTrends #Advertising
Peter Field: Pre-testing has transformed marketing effectiveness
royalmail.smh.re
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📈📹 Brand lift studies (that YouTube advertising reps hand out to their advertisers) are only MILDLY useful to you the advertiser, in replacement of actual ROI measurement. If you are determining whether or not you should be using Brand Lift Studies to scale up your YouTube ad budget, then you need to watch this video first. In short, there are much better ways to measure your video ad effectiveness than a simple Brand Lift study, and here’s how! https://lnkd.in/gikMg2a2 Keywords: youtube brand lift study, brand lift google ads, brand lift adwords, youtube brand lift metric, youtube brand lift problems, what is youtube brand lift, how to use brand lift study on youtube, should I pay attention to brand lift studies, how can I use my brand lift study? #YouTubeBrandLift #BrandLiftStudy #GoogleAds #AdWords #BrandLiftMetrics #BrandLiftProblems #WhatIsBrandLift #UsingBrandLift #AdPerformance #AdAnalytics #AdInsights #MarketingStudy #AdCampaigns #DigitalMarketing #AdMetrics #MarketingTips #BrandLiftBenefits #AdEffectiveness #CampaignOptimization #MarketingResearch
💸📉 YouTube Brand Lift Study - Why It's Crap & What Actually Makes More Money?
https://www.youtube.com/
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🦋 Empowering Businesses with Data-Driven Strategies for Remarkable Transformation, Revenue Growth, and Market Domination.
"I have to cut the advertising budget as I don't have money right now." I've heard this sentiment many times, especially from businesses facing tough financial decisions. While it might seem like an easy cost-cutting measure, reducing advertising spend can actually be more detrimental in the long run. I've seen firsthand how important consistent advertising is for brand awareness. Staying visible in a crowded market is crucial. Effective advertising isn't just about acquiring new customers; it's also about keeping existing ones engaged and loyal. Regular messaging reinforces the value of a brand, helping it stand out from the competition. This strategic approach ensures that a brand's unique value propositions are highlighted and remembered. Cutting back on advertising can hinder growth and reduce market presence, which is why I believe in the power of sustained marketing efforts. What strategies have you found effective in keeping your brand visible and competitive? I’d love to hear your thoughts and experiences. #MarketingStrategy #Advertising #BrandAwareness #CustomerAcquisition #BusinessGrowth #AdonisMedia
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📈📹 Brand lift studies (that YouTube advertising reps hand out to their advertisers) are only MILDLY useful to you the advertiser, in replacement of actual ROI measurement. If you are determining whether or not you should be using Brand Lift Studies to scale up your YouTube ad budget, then you need to watch this video first. In short, there are much better ways to measure your video ad effectiveness than a simple Brand Lift study, and here’s how! https://lnkd.in/gmN2eAXq Keywords: youtube brand lift study, brand lift google ads, brand lift adwords, youtube brand lift metric, youtube brand lift problems, what is youtube brand lift, how to use brand lift study on youtube, should I pay attention to brand lift studies, how can I use my brand lift study? #YouTubeBrandLift #BrandLiftStudy #GoogleAds #AdWords #BrandLiftMetrics #BrandLiftProblems #WhatIsBrandLift #UsingBrandLift #AdPerformance #AdAnalytics #AdInsights #MarketingStudy #AdCampaigns #DigitalMarketing #AdMetrics #MarketingTips #BrandLiftBenefits #AdEffectiveness #CampaignOptimization #MarketingResearch
💸📉 YouTube Brand Lift Study - Why It's Crap & What Actually Makes More Money?
https://www.youtube.com/
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Peter Field discusses the shift in pre-testing strategies and its influence on marketing effectiveness. Senior marketers, stay ahead of the curve with this compelling read! #MarketingTrends #Advertising
Peter Field: Pre-testing has transformed marketing effectiveness
royalmail.smh.re
