This is why public relations matters. Think about who you trust. Research shows people prefer the advice of friends, family, and experts over brand-owned advertising. Respected journalists ARE trusted experts. How important is your PR program? #PublicRelations #SanDiego #StartupSD #techstars
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Most prospects claim they know about Public Relations. And then go on to ask how much do you pay to journalists. It reveals two facts: 1. Most prospects need to learn about the power of PR. 2. We have to do better in publicising our work. How do you plan to do your part? #PublicRelations #StrategyVerse #Marketing
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Navigating the world of Public Relations can be tricky with all its jargon. Here’s a quick guide to some essential PR terms: Press Release: 📄 Official company story - the gossip you want to spread! Media Kit: 🎁 Info bundle for journalists - like a swag bag, but with facts! Embargo: 🕰️ Rule to keep news secret until a set time - the “surprise party” rule! Boilerplate: 📜 Standard company text - the “About Us” blurb you love to copy-paste! Understanding PR has never been this fun! What’s your favorite PR term? Let’s chat in the comments! 🤓✨ #PublicRelations #PR101 #Marketing #ProfessionalGrowth #LearnPR
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It won't change your life but may boost your PR communication.📝 What are we talking about? Our PR & Communications Lead Vilija spills 3 essential tips for successful communication: 📣 Be there when journalists need you 📣 Try to build personal relationships with your most important journalists 📣 Provide relevant and newsworthy content for journalists It's not a groundbreaking truth, but it works, and it's always good to remind yourself when working in the PR field.👩💻
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Speaking with the media only for making announcements is mean. PR runs two ways. You have to help journalists write their stories even when you don't actively need to be a part of it. Doing so will build a connection that will help you when you need them the most. #PublicRelations #MediaRelations #StrategyVerse
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💥 FACT: Relationships are *absolutely critical* in public relations. (But I’m not talking about reporters) 😮 Nope. The most important indicator of a successful PR program is the *quality of—and commitment to—the working relationship between the client contact(s) and the PR agency*. Read that again 👆 Strong partnerships move mountains (and markets). 🫳 🎤 This is the way ✊ #publicrelations 👇
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Good PR goes beyond mere visibility—it's about fostering genuine connections and delivering real value. 🌟 Building lasting relationships with journalists and stakeholders is key to effective communication. Let's focus on quality over quantity in our PR efforts. 🤝 #PublicRelations #PRStrategy #MediaRelations #RelationshipBuilding #ValueCreation #Authenticity #CommunicationSkills
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If there is one statement about Public Relations that is accepted by everyone it is this: 'Public Relations is the means to get positive stories.' But if you focus only on this, you would be looking at half the picture, and that would make you commit mistakes. PR generates positive stories but before that happens, you have to - understand media - study the work of target journalists - share meaningful information with them - trust their news sense Engage in PR with full knowledge about the craft. PR looks effortless from outside but it is a lot of tedious work on the inside. #PublicRelations #StrategyVerse #ClientServicing
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Curious why PR is a key piece of the branding puzzle—because if you aren’t saying anything about your brand, then who is? Read more to get professional insight from our Public Relations Director Julie Ratcliff. Journalists are always on the lookout for a good story. But how do you make your story newsworthy? Expert PR pros who’ve done their homework can turn a client’s story into news that people trust. Consistent media mentions build reliability and recognition, but it isn't easy—it takes skilled handiwork, know-how, and expert timing to make your story a standout in a reporter’s flooded inbox. Pro tip: Follow and engage with journalists on LinkedIn and X. They’re under pressure for clicks and engagement, so when we shout out their work, it builds relationships and opens doors for the future. #HCK2 #PRPros #PublicRelations #PRTips
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PR's bounds have grown as a result of the widespread use of digital media. More than before, audiences are fragmented and diverse, and messages may spread more quickly. Both new opportunities and difficulties have resulted from this hence why we need to adapt to these changes. But even as PR adapts and evolves, its core remains unchanged: nurturing and amplifying a brand’s image. The tools have been revamped, the methods have taken a digital twist but we are still timeless. #wprd #viral #fyp #feed #post #PR
We all have a role to play in shaping a stronger future for PR, believes Gagoope Moletsane. "Let us adapt, evolve, and lead the way forward in shaping the future of Public Relations." World PR Day #WorldPRDay #Hotwire #Storytelling #PRPower #CommunicationsRevolution #WPRD
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💥 Most *underrated factor* in media relations? Great timing. Public relations is art, science, and sometimes it’s just being at the right place at the right time. That’s why you can’t treat PR like a light switch. You’re either always on. Or you’re way off 🥺 This is the way ✊ #publicrelations #mediarelations
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