Red Consultancy’s Post

Discover the magic behind McDonald's viral campaign…🪄 Find out how McDonald's ingeniously tapped into the oddly satisfying trend to promote their all-day breakfast range. Collaborating with TBWA/Paris and Matthieu Braccini, they created visually pleasing GIFs of deconstructed McMuffin ingredients. This campaign not only connected emotionally with viewers but also significantly boosted brand appeal and interest in the product. Dive into the world of #McDonalds #MarketingSuccess #CreativeContent with this video ! Turn up the volume and enjoy the mesmerizing visuals! What are your thoughts on this campaign ? 💭

You can transmit your brand message in 1/30th of a second. Don’t believe me? . . . McDonalds did it during the Food Network’s ‘Iron Chef America’ in 2007. When the programme was airing live on TV, the screen suddenly turned red for a single frame. The frame was an image of the McDonald’s Golden Arches and I’m lovin’ it logo. It was quick enough that the red left an impression on the audience's mind even in a split of a second. It was passed off as a ‘technical glitch’ because it broke advertising standards, but that has been long disputed. The fact remains that McDonald’s brand message was transmitted subliminally in 0.03 seconds. And this was long enough to make an impression and cause a huge stir, with all the knock on earned media / PR that ensued after. If an audience can absorb an image in a fraction of a second, imagine what you could do with a 30 second TV or video ad? Reference: M&CSaatchi. The Power of Subliminal Messages article #subliminal #media #advertising #tv #videoproduction #videomarketing #unconsciousbias #tvadvertising

Dreaming of a stylized branded Airstream to engage audiences at SXSW? Or a colorful converted food truck to turn heads at The Grove in LA? Mobile retail allows brands to reach new audiences and explore new messages or product categories, but choosing the right vehicle matters. 🚌 Here are the questions to consider before you hit the road 👇

While I understand the intention behind such campaigns, they often feel gimmicky and lack meaningful real-world impact. For those aiming to raise awareness of social causes, I recommend leveraging digital mediums. These platforms offer greater reach and are more cost-effective. However, it's still disappointing that while corporates will rally behind abstract causes, they often overlook pressing and tangible humanitarian issues like those in Gaza.

How do you use interactive video to change attitudes worldwide? We Are Tilt's Paul Mallaghan delves into the details of a drink-drive awareness campaign, completed for beverage giant Diageo, which achieved astounding results. Paul, Ru and Kate go on to explore how interactive campaigns can encourage behaviour and attitude change surrounding important social issues. Grab a cuppa and settle in: https://lnkd.in/gya5sj-6 #socialawarenesscampaign #interactivevideo #adaptivevideo

This is the power of marketing put into use for good.

Smells like McDonalds. This is the world's first scent-only billboard by McDonalds. I mean, who would have ever imagined this? This is crazy! Can you name an Indian brand that could use smell on a billboard to get people's attention? I can think of Maggie & Pears Glycerin soap. Great work team McDonald's Nederland & TBWA\NEBOKO. #advertising #marketing #creative #creativity

In this episode, we explore the intersection of food, business, and community engagement with Alyssa Mason of RMNG, an experiential marketing agency that has been creating brand activations for over a decade. RMNG is a division of Roaming Hunger. Alyssa shares her journey from the tech industry to the culinary streets, illustrating how RMNG’s magical mobile experiences create community connections and amplify brands. Through stories of innovative campaigns and personal insights, she embodies the spirit of making a meaningful impact in the fast-paced world of mobile food marketing. Episode linked in the comments. #community #microcaps #privateequity #professionaldevelopment #leadeshipdevelopment #foodtrucks #experientialmarketing #innovation #shoreuniversity #everydayheroes Ross Resnick Anderson Williams Michael Burcham Andrew Malone Ben Gilbert Shore Capital Partners

Storytelling, the ask of all insight professionals. But what do you do when you're attempting to tell a compelling story and influence a broad audience of stakeholders? Well, McDonald's has best practices that their “McInfulencers” are going to share at #QuirksLondon! “At McDonald’s, tailoring our insights to our broad mix of audiences is essential. From our franchisees to our trusted agency partners, our suppliers to our execs, we need to adapt our messages to ensure the business makes sound decisions that always play right by our customers.” Learn more about this session and the #QuirksEvent at https://lnkd.in/g-45b-HK #MRX #insights

📺 Are we one step closer to smell-a-vision?? McDonald's Amsterdam are turning heads (and noses 👃) with their new OOH campaign. 🍟 In collaboration with TBWA\NEBOKO, they're serving up a series of billboards that diffuse the scent of their iconic French fries. So, how does it work? 👇 ▶ The blank red and yellow billboards contain hidden compartments that are stored with French fries. ▶ When heated by an internal ventilation system, they release the iconic, mouth-watering smell. 🧠 What's even better, all the billboards were placed within 200m of a McDonald's restaurant, instantly feeding people's cravings. What can we learn from this incredible OOH campaign? 🙌 1️⃣ Sometimes less is more, and saying nothing, is better than saying anything at all - similar to the British Airways campaign. 2️⃣ Your brand should be focused on selling a feeling, not a product. 3️⃣ Remember to have a follow-through and provide a quick solution for your customers - e.g. a McDonald's being close by to satisfy cravings. 🤔 What do you think of this OOH campaign? And do you think smell-a-vision is on the way? Share your thoughts in the comments ⬇ 📲 And whilst you're here, if you're looking for a great LinkedIn account that shares the latest: ✅ social media news ✅ campaigns ✅ inspirational stories ✅ and all around goodness you're looking for me - so drop me a follow and let's connect if you're in the creative field or looking for creative services! #marketingnews #marketinginsights #marketingservices #socialmedianews #socialmediainsights #mcdonalds #restaurants #oohcampaign #brandcampaigns #socialmediamanager #campaignmanager #manchester #amsterdam