Rebecca Caroe’s Post

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B2B | Marketing | Fractional CMO

Sometimes I just can't help myself... "Hi Rebeca, Want to add structure to your marketing? If so, we can help using our platform XXX and our supporting advisory if needed. Self-Serve: NZ$165+gst / month Build your marketing infrastructure in XXX - strategies, planning, reporting and budgeting. Pro Guidance: NZ $990+gst / month Work in XXX alongside me. Monthly 90 min sessions to level up your marketing layer by layer. Intrigued? Just reply to this email or click here." <screams silently> NO NO NO NO NO . So many questions about why I was sent this message and what the brand thought they'd get out of me. 1 - not all customers are created equal - what type of customer prospect am I? 2 - why would I click on any of these links? There's no need to bribe, but curiosity and answers need to be dangled giving the prospect a reason to click 3 - if any of the above makes you think "Goodness me, she knows her stuff - we could do with a bit of that to improve our marketing and drive sales revenue. Here's my calendar if you would like to book a quick chat. https://lnkd.in/gEnJbpZy If you have your marketing sorted and this is unwelcome, no worries. I've shown you some improvements you can get your marketing team working on immediately, especially if you got no sales and low clicks from this eDM. PS my name is spelled Rebecca.

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