SaaS Marketing & Product Leader | Partnership Builder | Storyteller & Lifetime Learner |
A lot has changed in the last few years with more acceptance and adoption of AI tools to streamline work, even in content-driven marketing programs. Just made my way through this great report on using AI in Marketing from HubSpot and wanted to share. Some takeaways: 1. Just as with any new tool, going in with clear goals (and clear prompts), is key. 2. Even content marketers can benefit from AI. While generating content still faces challenges (like copyright and clarity), there are plenty of benefits to be gained from using AI for idea generation and supplementing content with multimedia/audio. 3. Finding "safe" ways to use AI tools with your marketing and sales data could help jumpstart better performance and more importantly, better customer experience. https://lnkd.in/gfSVzYtV
