MAC Cosmetics created shade-matched umbrellas for their new Studio Fix Fluid Foundation; Travel Agency made it rain. The clouds aligned on a misty April morning, as we hit the streets of Soho to get MAC umbrellas in the hands of drenched New Yorkers. Precipitation technicians, bucket bearers and an in-house meteorologist kept it wet. MAC has NYC covered. Brand: MAC Cosmetics Creative Agency: Travel Agency Chief Creative Officer: zack cohn Chief Content Officer / Director: Mac Shafer Co-Director: Dylan Brackpool Account Director: Akoma M'ba Chief Meteorologist: Phillip Bothwell Production and Casting: Kendal Steensen (NEIGHBORS) Production and locations: Felix Florent Cadieu (NEIGHBORS) Production Assist: William Manogue Photographer: Adam Powell Photo Assist: Alec Castillo DP: Forest Erwin AC: DJ Carroll Hair: Kabuto Okuzawa Makeup: keri blair walden fatima thomas Bradley Miller and Kyle Anderson Talent: Tyler Mazaheri, Debra Rapoport, Caloy Deguzman, Kayra Theodore, Jenny Peng, Abby Muir, Sevah Darbouze, Amanda (Neon) Baez, Destiny Joseph, Michele, and Isaac White Edit: Victoria Ng Color: Mary Perrino Music: C Charles Lynch-Gerrard Creative Support: Leah Coulter kimberly baldo
nice, zack cohn 🔥
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1moWhat a brilliant and innovative way to merge functionality with brand promotion! The collaboration between MAC Cosmetics and Travel Agency showcases the power of creative marketing strategies. By turning a rainy day into an engaging experience, you not only provided a practical solution but also created a memorable brand interaction. Kudos to the entire team for such a well-executed campaign!