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Thoughts on this? >> Here’s What Right-Wing Influencers Actually Talked About in Tenet Media Videos Allegedly Financed by Russia >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #IoT #industry40 #AI #mhealth #healthtech

"86 Percent of Young Americans Aspire to Become a Social Media Influencer" This is an incredible statistic considering that the entirety of the influencer market is only 21 billion. Or, put another way, this is about half of total toilet paper sales and the vast amount of this money goes to only a few of the top influencers. The tech market on the other hand is more than 5 trillion. Here's a pie chart - tech is blue and the influencer economy is orange - where's the orange... The takeaway, if you think technology isn't the right choice - you're wrong. Embrace AI and implementing new systems. Enjoy the process of finding new software and figuring out how it works.

Thoughts on this? >> Here’s What Right-Wing Influencers Actually Talked About in Tenet Media Videos Allegedly Financed by Russia >> Comment below! >>> lqventures.com #digitalhealth #socialmedia #digitalmarketing #AI #healthtech #industry40 #mhealth #IoT

I think the world is getting more interesting. Not only do people want to promote DEI (Diversity, Equity, and Inclusion) without offending others, but they also need to accept the voices given by the minority groups of the world. Building a personal brand requires showing vulnerability and being a real human being, not just a fake version of yourself living online. But... AI influencers are computer-generated. AI-generated 'influencers' are a new technology with both positive and negative possibilities. It will be important to develop them responsibly and ethically to maximise their benefits while minimizing their drawbacks. Do you see potential in AI influencers, or are you concerned about their impact? 👇 Write a comment and share your thoughts. #AIInfluencer

📍Geneva, the world-renowned Swiss capital, isn't just a hub for finance, diplomacy and culture - it's also leading the way in #digitalmarketing trends! 🚀 The landscape has transformed in recent years, thanks to #tech advancements and evolving consumer behaviour. Want to connect with a global audience while maintaining your local presence? Understanding the latest digital marketing trends is key. Some of the trends shaping Geneva’s digital marketing scene include:  🔹 Social Media Dominance: With 75% of Swiss people using social media daily, platforms like Instagram, WhatsApp, LinkedIn, TikTok and YouTube are essential for brand awareness and targeted advertising. 🔹 Mobile Optimization: With over 8 million smartphone users in Switzerland, prioritize mobile-friendly designs to cater to a tech-savvy audience.  🔹 Influencer Marketing & Community Engagement: Collaborate with influencers and support local events to build trust and connect with the community. Here are 6 more digital marketing trends in Geneva: https://bit.ly/3y4mfyM

The recent move by China to curb the display of opulence by influencers on social media shows the sway digital platforms hold in shaping societal norms and values. Now supercharged with AI, it’s our collective responsibility to use these platforms in a manner that fosters authenticity, rather than encouraging a culture of extravagance. In a society that's increasingly influenced by the digital realm, it's critical that we consider the messages we're sending, especially to the younger generation. The glamour and glitz that often dominate social media feeds can create unrealistic expectations and perpetuate harmful stereotypes. Time to shift our focus from materialistic showmanship to genuine expressions of individuality and creativity. Social media is not just a tool for personal expression, it’s your digital footprint. Your power to shape perceptions and influence behavior. Let's use it wisely, promoting values of authenticity, empathy, and inclusivity over ostentation and extravagance. #SocialMediaEthics #DigitalResponsibility Here’s the story 👉🏼 https://lnkd.in/g_K4Rhz5

In just two decades, the #socialmedia influencer industry has evolved into a global force, reshaping how we engage with information and culture. Sectors like #fashion, #beauty, and #travel led the way, now joined by nonprofits, government services, and political campaigns in embracing #influencer marketing's authenticity. The numbers are striking: The industry hit $21 billion by 2023, with 27 million Americans and 300 million globally as content creators. 88% of marketers plan to invest more. Yet, challenges persist—lack of standards and consequences for misconduct. It's time for a change. #Brands, #marketers, #influencers, and platforms must collaborate for fairness, ethics, and equal treatment. Let's steer influencer marketing towards a brighter, equitable future. https://lnkd.in/gm94fwVF

🚀 Key Takeaways from #EUinfluencer 2024! 🚀 The much-awaited #EUinfluencer 2024 event took place at Cardo Brussels on September 20, unveiling the top 50 digital influencers shaping EU conversations. This year's event brought rankings on 5 major platforms, and a Unified Ranking. Want to know who’s making waves and which platform still rules the EU Bubble? Here are the key insights you won’t want to miss⤵️ 🌟 Leading the Unified Ranking was Sari Arho Havrén, PhD, a futurist and geopolitics expert, securing the top spot across all platforms. 🌟Eddy Wax, co-author of POLITICO Brussels Playbook, claimed the title of most influential on X. 🌟Alberto Alemanno, academic and civic entrepreneur, took the crown for LinkedIn. 🤔 As for the platform dominating the EU bubble, X remains unmatched for breaking news and MEP policy discussions, despite the rise of Bluesky, Mastodon, and Threads. While LinkedIn grows in popularity, especially among our attendees, it hasn’t surpassed X for impactful conversations. As @Theresa Fallon noted, X's "path dependency" makes it difficult for users to leave their established followers behind." Lastly, here are a few takeaways, built on decades of experience, that could help you stay #OneStepAhead in the digital world⬇️ 🫵Diversify – A mix of platforms broadens your reach. 🫵Be Consistent – Regular engagement keeps you relevant. 🫵Smart AI Use – Let AI enhance, not dominate, your strategy. Want the full story? Dive into the complete article and see how 2024’s top influencers are thriving in the chaotic world of social media: https://shorturl.at/vEGES. #DigitalInfluence #SocialMediaStrategy #EUbubble Marsela Ivanova Irem Turkay Ates Jesús Azogue Gaia Gambaro Gabija Daugėlaitė Evilenia Tsimpoura Konstantinos Christou Klara Stojić Anita Stec

I like to judge cities by their escalators. Specifically, the 𝘴𝘱𝘦𝘦𝘥 of their escalators. The ones in KL feel normal. Seoul, for some reason, was shockingly slow. Whereas Hong Kong is so fast, I feel like I'm about to fly off it the moment it ends. I have to hang onto their UX sanitised escalator rails for dear life! 🤣 Walking is one way we've been getting another Hong Kong. A new achievement unlocked was when we tried to board a tram on Sunday in Central. What an adventure. We couldn't figure out which tram number we were supposed to take until a kind local helped us. Which got me to thinking about this Harvard Business Review on micro influencers. And how all of us are one of those dreaded 'influencers'. In our own way. Because influencers are people who influence others. And you'll always be influencing others if you live in a community. Whether it is by: 🌟 Writing daily / weekly on LinkedIn 🌟 Telling people where to go for the best dim sum 🌟 Advising people on how to grow their careers 🌟 Showing visitors how to take the right tram in Hong Kong Couple that with: ✅ Our increasing scepticism of Kardashian-like influencers & big-named brands ✅ The potency of word-of-mouth ✅ Rise of online platforms for people to share their opinions (hello OpenRice for HK food reviews) And it's little wonder that nano or micro influencers (those with 10k - 30k followers) are on the rise 𝐚𝐧𝐝 remain an untapped market to turn into. You're still small enough to be relevant for the public, but influential enough to reach more than your immediate circle. You're likelier to be focused on a niche, and the niches are where the riches are. And best of all - you're not charging millions just for one featured ad. 10k followers isn't that many. Especially on a place like LinkedIn. So... hello my fellow influencers. It's time to embrace that identity since we're doing it anyway, whether we like it or not? 😉 👀 To read the HBS article on 'How Your Business Should Tap into the Creator Economy': https://lnkd.in/gzA9Tv2i

Today we launched the #TytoTech500 for 2024 to help communications and marketing leaders understand who influences conversations and decisions in Europe’s tech ecosystem! The depth of analysis is invaluable for companies that need to understand the emerging voices and established power players - it covers 17 sectors and names the top influencers across the UK, Germany, France, and the Netherlands. This year's report reveals four key trends: 1. The Rise of the Super Influencer - This is a small group but they have mastered using their platforms to engage with the media, online channels, and industry events. They demonstrate how multi-channel engagement is especially effective to build authority and drive industry-wide movements. To have real influence your brand needs to build surround sound. 2. Business Leaders Take Centre Stage - 47% of the tech power list is now made up of influential business leaders, who are harnessing the power of online platforms like LinkedIn to reach audiences. There is so much opportunity to create influence when you build community and these influencers are authentic and human - there's no AI-driven content in sight. 3. AI Sees the Greatest Surge in Influence - It's no surprise to hear that AI & Data Science influencers have seen huge gains but MarTech and Enterprise Tech have also grown due to quick reaction to new opportunities and the wave of innovation this created. New regulation and consumers' increased privacy concerns are some issues determining the influence of the sector. 4. The Gender Gap Shows Little Improvement - Women make up 27% of the list (the same proportion as last year), but only 16 of the Super Influencers are female. This shows that industry-wide challenges limit women’s influence and opportunities. Action must be taken to promote and support women’s voices in Europe’s tech industry, and we have the power to drive change in this area as comms professionals who influence how brands show up externally. Check out who made the list this year: https://lnkd.in/ejeVd4vi #TytoTech500 #Technology #Influencers #Innovation #TechPR