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The Cash Crunch Conundrum: Is Ad Tech Stalling Because of Payment Terms? Ad tech innovation thrives on agility, but extended payment terms put the brakes on progress. As brands like Keurig Dr Pepper push for 360-day cycles, vendors and agencies are left juggling cash flow challenges. This isn't just a financial headache—it's a potential momentum killer for smaller players and future-forward tech. Can alternative financing solutions save the day? Dive into Nick Carrabbia’s take on how ad tech is navigating this credit crunch and what it means for the industry’s future. #AdTech #PaymentTerms #Innovation #Programmatic #AdOps #CashFlow

🌍 Diving into the synergy of credit card processing and expansion? This year, we're embracing something transformative called Connect Marketplace. 🚀💼 It's a powerhouse platform that catapults businesses onto a global stage without the hefty marketing costs. Imagine getting premium advertising, and the best part? It's entirely free for the business owner. You're only looking at a modest 5% commission on the actual sales driven by Connect Marketplace's advertising efforts. 📈💡 Let's break it down with a real-world scenario: you're in the market for a new bicycle online. How does Connect Marketplace come into play? It strategically promotes the bicycle shop, ensuring that it catches your eye during your search. Through their targeted advertising, Connect Marketplace precisely tracks and attributes the boost in sales back to their efforts. It's a win-win: businesses gain increased visibility and sales, while customers like you find great deals on products like bicycles—all seamlessly online. 🚴💻 #ConnectMarketplace #GlobalBusinessExpansion

📈 Vocento centralized its #advertising sales #technology with #Lineup's solutions! Vocento the largest publishing group in Spain, selected #Lineup to centralize its #advertising #sales technology on one platform. The publisher chose Lineup for its #multichannel advertising sales expertise and system capabilities. Learn how they streamlined operations and boosted efficiency. 🔧 👉 Dive into their success story:https://hubs.ly/Q02V6fCH0 #AdSales #MediaTransformation

Ever had a 'Wait, we're related?!' moment? 🤯 We know we've been posting for a while, but it's time for a quick reintroduction and some clarification. Plot twist: MANIFESTO by Intango is an Intango brand! We've been sharing insights and innovations, but we realized we never properly introduced ourselves as part of the bigger Intango family. Better late than never, right? So, who are we? We're the cool cousin in the family, inheriting all the top-notch tech and innovation genes. Same office, same cutting-edge tools, but with an extra sprinkle of humor (shh, don't tell the others 🤫). Our mission? Revolutionizing the Digital Landscape with Smart Media Buying Solutions: -Content Commerce -Tiles -Buy Now, Pay Later (BNPL) -And more game-changers! While we can't simplify your family tree, we're here to make sense of your digital advertising journey. Thanks for sticking with us! Now that you know our full story, ready to navigate the ad tech world with a team that's both savvy and fun? Let's connect and create some digital magic! #AdTech #DigitalAdvertising #MediaBuying #TechInnovation #Iincrementicalrevenue

Digitalbox plc (AIM:DBOX) said it expects advertising markets to bounce back in 2024 after it battled to retain profitability last year in the face of challenging market conditions. The mobile-first web publisher, which owns Entertainment Daily, The Daily Mash, The Poke, The Tab and TV Guide websites, generated £2.8 million of revenue in 2023, compared to £3.6 million the year before. Gross profit of £2.2 million was made, down from £3 million, while underlying earnings (EBITDA) came in at £20,000 versus £1.1 million a year earlier. At the statutory level a £6.7 million loss was reported, compared to a £45,000 profit last time. Net cash stood at £1.67 million at the end of December, with £193,000 generated from operations.  "Digitalbox traded profitably and generated £193k in operating cash in 2023, while experiencing some very challenging market conditions,” said CEO James Carter. More at #Proactive #ProactiveInvestors #digitalboxplc #digital #media http://ow.ly/LTBq105nnxn

Amplifi is now PXM! Come ask me about our latest AI capabilities!

ICYMI: BrandSwap is a PMA finalist 🥳 We're up for Best Performance Marketing Innovation. And we think we know why... 🙌😎 Everyone knows how valuable brand partnerships can be in terms of unlocking extra revenue. The catch? 👎 The time it takes to recruit brand partners and build a solution 👎 Tickets to the tech department 👎 The lack of personalisation We've flipped the script by making it possible to embed relevant rewards throughout the customer journey with plug-and-play tech 🔌🎮 🤝 It's simple: with a tag-based setup, you can implement BrandSwap, browse our extensive library of premium partners, and showcase their rewards on a native solution. 🤖 It's smart: our AI-driven relevance engine keeps everything personalised by matching customers with rewards based on cart contents, previous purchases, and more. We're champions of performance marketing and the way it provides a foundation for innovations like BrandSwap. Many thanks to the Performance Marketing Awards judges for the recognition🙌 #brandpartnerships #retailmedia #retail #ecommerce #affiliatemarketing #performancemarketing

⚡ To infinity… & beyond! Opti Digital is scaling towards +60% growth in 2024! Despite economic challenges, we can say that 2023 was a remarkable year as we exceeded our growth objective by 20%, thanks to our holistic approach and our constant investment in innovation developments. In 2024, we want to take one step further. 🤓 Releasing new products like our SaaS publisher platform, strengthening our AI-based features, onboarding new talents, consolidating our presence in North America and the EU… Discover our evolution and learn more about what's in our pipeline this year > https://lnkd.in/etYeqhT8 #AdTech #Publishers #Business #Programmatic

Anothet great panel by the AOP - #AOPCRUNCH #goodloop #thegoodnet Sustainability is a major topic these days, especially with the rise of environmental issues. However, the advertising industry has been slow to catch up. It's high time for a structured approach, as businesses will soon need to report on their Environmental, Social, and Governance (ESG) practices. While advertising may lag behind, the advantages are significant; consumers are increasingly prioritising sustainability in the companies and products they choose. As an industry, we must embrace this change, engage in discussions about it, and adapt accordingly. Consumer preferences will undoubtedly push brands to align with their values. Additionally, publishers should focus on reducing the number of ads on their pages and consider their carbon footprints, particularly regarding Scope 3 emissions. By striving for greater efficiency, we can lower emissions and comply with regulations. Remember, each ad impression involves numerous auctions and bids that might never get seen so brands should start to invest directly with publishers to help reduce carbon emissions. Its everyone's problem in the digital ad industry. So let's do better!

As TikTok Shop continues to revolutionize the e-commerce landscape and how we shop online, we are fueled by our agile and passionate team that keeps pushing boundaries and pioneering breakthroughs. 💥 Jeremy from our Integrated Marketing team highlights how embracing an entrepreneurial spirit is core to propelling us forward. 💡💪 Read his story here: http://ms.spr.ly/6047Yqzmv #LifeAtTikTok #TikTokShop #TeamTikTokShop