Reactev’s Post

Crazy stat of the day.... According to Adobe analytics, Black Friday 2024 was the biggest ever by online sales volume, which reached $10.8 billion. This marks a 10.2% increase year over year.   Interestingly, many shoppers got a jump on their Black Friday shopping, spending a whopping $6.1 billion in online retail on Thanksgiving itself. November 30th, the day after Black Friday, saw $5.3 billion in online retail sales, according to the analytics firm. How many used Rye Akervik and the team at SHIPSI to get your packages delivered fast? #Innovation #Ecommerce #ProductProtection #Warranty #ShippingInsurance

"Black Friday data shows US shoppers spent $10.8 billion online" 📈 U.S. spending online on Black Friday rose 10.2% YoY, said Adobe Analytics via @reuters #ecommerce #commerce #marketplace #B2C #DDCommerce https://lnkd.in/gckjWZKV

We has been featured in an exclusive article by Inc42 Media titled "How Ecommerce And D2C Brands Are Gearing Up For A Blockbuster Black Friday Shopping Spree". At #FutureMarketInsights, we continue to lead discussions on industry trends and innovations, helping businesses navigate the complexities of modern consumer behavior and digital commerce strategies. 📰Read the full article here: https://lnkd.in/dtF9EEvH #Inc42 #Ecommerce #BusinessInsights #BlackFriday

It's discounts time!🚨🚨 Or Black Friday, to be more precise.✨🖤 According to Splitit 87% of customers are ready to abandon their carts over complicated checkouts. So the conclusion for #2025 is pretty clear: simplify or lose out. 🏳️ Today’s shoppers don’t have time for unhandy processes. We all probably want to be provided with a smooth path from “add to basket” to “order confirmed”, right? 🛒 Now, with PIM you can be sure your product data is accurate, complete, and seamlessly integrated across channels.📱It visibly reduces confusion and speeds up decision-making. And, most importantly, paired with a effortless checkout, it sets you ready for success straightaway. 🏆 Make those clicks count! Download our whitepaper prepared with commercetools and see how PIM can power your peak season in #2025!⬇️ https://hubs.la/Q02ZRsw80 #BlackFriday #BluestonePIM #ecommerce #PIM

💡 Did you know that mobile shoppers made up 53.2% of Black Friday sales last year? As we gear up for Black Friday 2024, the stakes (and opportunities) are higher than ever. 🚀 Our latest blog is packed with: - Data-driven insights from 2023. - Strategies to master personalization, bundling, and creating urgency. - Tips to create seamless omnichannel journeys. The clock is ticking. Let’s make this your most successful Black Friday yet! Check out our latest blog for more - https://shorturl.at/liV2m

Interesting article in CXM Today exploring how data is redefining the way retailers approach Black Friday by leveraging data-powered insights to infuse more personalisation and seamless experiences.

As consumer behaviour shifts, Black Friday is no longer just a weekend event – it’s become an extended sales period. This change opens up new opportunities for retailers to smooth out sales peaks, manage customer demand and drive sustained revenue over a longer period. The key to making this work? Smarter strategies and flexible, agile technology. Composable commerce is transforming how retailers approach this extended sales season by allowing them to quickly adapt to changing consumer trends, scale operations seamlessly, and deliver personalised shopping experiences. From adjusting pricing in real-time to experimenting with social commerce, composable solutions enable retailers to stay nimble and responsive, ensuring a smoother experience for both customers and operations during peak periods. In my latest article with RetailBiz, I dive into these shifts in the retail landscape, exploring the trends reshaping consumer behaviour and the strategies that can help retailers thrive during this extended sales season. I also discuss how composable commerce is helping brands respond in real-time and drive success. Read it here: https://lnkd.in/gi2Dhv8g #RetailTrends #ComposableCommerce #DigitalTransformation #BlackFriday #CyberMonday

🚀 Real-Time Data: Powering Seamless Experiences 🚀 AI-driven, real-time data streaming is the silent engine behind today’s most effective services. Across sectors, it enables instant insights into behavior and needs—whether it’s making tailored recommendations, offering timely support, or delivering critical information precisely when it’s needed. With peak demand seasons and high-stakes decisions on the horizon, these data-powered systems ensure the right resources reach the right people at the right moment. 📈 #DataDriven #Innovation #AI #CustomerExperience #RealTimeData

📊 $17.5B in US online sales. 3.2% drop in physical store traffic. Black Friday isn't dying - it's going digital. Here's how to adapt: 📈 What's Hot: • E-commerce crushed it - US online sales hit $17.5B (+7% YoY) • AI chatbots saw 1,800% surge in retail site clicks • Toys had a massive day (+622% vs. Oct average) • BNPL financing up 8.8% YoY 📉 What's Cooling: • In-store traffic dropped 3.2% nationwide • Traditional Black Friday losing steam to spread-out deals • Retailer margins (steep discounts across categories) • Physical doorbusters (shoppers prefer clicking to queuing) Key insight: With inflation concerns lingering and AI reshaping retail, Black Friday is evolving from a weekend long event into a weeks-long digital shopping season.  What are you taking away from BFCM into 2025? #RetailTrends #BlackFriday2024 #Ecommerce #RetailTech

Black Friday isn’t the single-day conversion juggernaut it once was. With deals now stretched across Black Friday Weeks and Cyber Months, shopper behavior is changing—and so should your strategies. What to Look for in Your Data: 1️⃣ Flatter Sales Peaks: Instead of one massive spike, you’ll see a smoother curve as discounts extend over weeks. 2️⃣ Shifting Engagement Patterns: Traffic and transactions might show more weekday activity compared to the traditional weekend surge. 3️⃣ Cart Abandonment Trends: Longer sales windows = more deliberation, so expect higher cart abandonment early in the sales period. CRO Strategies to Keep Momentum High: 🧞♀️ Create Urgency Without the Clock by running phased promotions: 🧞♀️ Start with smaller discounts early. 🧞♀️ Build up to marquee deals closer to Black Friday itself. 🧞♀️ Use countdown timers to highlight when deals change, not just when they end. Segmented Messaging. 🧝 Use historical shopper behavior to create targeted email campaigns. Take a close look at OLD flows. 🧝Personalize upsells based on buyer segments. Optimize the Post-Purchase Experience. 🎅 Upsell during order confirmation: Offer discounts for add-ons or related items. 🎅 Retention plays: Encourage gift-card purchases or enroll buyers in your loyalty program. 🧙♂️ Shoppers may not buy immediately, but they’re browsing. Use this time to: A/B test product descriptions, pricing strategies, and images.