Re:signal reposted this
𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗦𝗘𝗢 𝘁𝗵𝗮𝘁 𝗴𝗲𝘁𝘀 𝘄𝗶𝗻𝗻𝗶𝗻𝗴 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗲 𝗯𝗿𝗮𝗻𝗱𝘀 𝘀𝗲𝗲𝗻 (ASICS, FatFace & Under Armour) | Agency leadership | Speaker
If you’re in SEO or e-commerce for a sportswear brand, you need to check out this report. Our team uncovered some surprising insights: Contrary to expectations, it’s the generalist sites - think department stores - that are capturing more sportswear terms and growing their share of voice. And here’s something else: 56% of customers actually prefer shopping online over in-store for sportswear, showing the power of SEO in delivering that ideal experience. Want the full breakdown? Download the report and dive in! Have you noticed any similar trends with your brand? Drop a comment!
I'd love to see this Kevin - particularly keen on the implications for Amazon
I want to know more Kevin The real life in store experience just us t that great in about of retailers - they don’t have the product range in stock- plus the parking in cities and towns is astronomical these days!
Personal Brand Training, Strategy & Activation | Founder | EQ Coach | Build Your Reputation, Earn Respect & Drive Growth
4wI like shopping on line because I seem to have more options with my sizes. The high street usually stock what sells the most Kevin Gibbons. I wonder to what extend does the service people receive in the stores reflect the satisfaction scores. I heard that most of the stores on Regent street make losses but they take the space mainly for brand awareness, so I wonder how the high street presence drive the online searches and sales. The report sounds fantastic, well done! 👏