In July I committed myself to Ben Meer’s Personal MBA reading list. 10 books down, 2 to go it’s been a stimulating experience. Learning new concepts, lingo and thought processes…expected. Getting a snapshot in time on the career of Donald Trump…UNexpected! What would people have said about you 25 yrs ago? What will you want them to say about you 25yrs from now? From The 22 Immutable Laws of Marketing published in the 90s…
