Raymond Johnston 🥊’s Post

Feeling like your social media content is getting lost in the algorithm abyss? Paid advertising can be your SECRET WEAPON to boost reach, engagement, and brand awareness! Learn how to use paid ads to SUPERCHARGE your organic content in our latest blog post: https://lnkd.in/gsgKYtdk #socialmediastrategies #paidadvertising #organiccontent #marketingtips #prattmarketingagency

Fun fact: People avoid investing $10/day on ads to scale their business but spend 2 hours/day posting organic content that almost no one sees. Scaling a business only with organic content won't work for most people. - It requires consistency - It requires mastery - It requires time Plus– organic reach is declining on most platforms. Organic vs Paid: The organic reach is based on an obscure algorithm. Paid ads offer precise targeting and clear data. Not convinced yet? Organic growth is slow. Paid speeds things up. When you balance both, you get optimal growth. Don't limit your potential. Be open to paid advertising. What's stopping you from growing your business with paid ads?

Marketers love creating the fun ‘top of funnel’ content - the trends, memes and funny stuff that reaches far and wide 🎈 Paid teams love making ‘bottom of funnel’ ads to boost growth. AND WHAT ABOUT THE STUFF IN BETWEEN? Both are great, but here’s how you can turn your PPC work into ‘searchable’ social content to close the gap between the two ⬇️ When you create a PPC strategy, you’ll have a bank of key words and key phrases you want to rank against in your ads. You can translate those words and phrases into content to go on your organic social media. So when your customers search that query, they can discover you via social. BECAUSE 58% of shoppers say they discover products through social 🔎 Let’s say BOOHOO bid heavily on ‘black bodycon dress’ in their ads - they should create lots of content around a black bodycon dress. → captions should be SEO optimised to include ‘back bodycon/ party dress’ → say it in the video → show the product Use the resources you have - you can double your content output without doing a great deal of extra work 🤓 Follow for more #creator and #marketing insights 🎨 stay bullish 🎯

Content creators often face a fork in the road when it comes to distributing their content. Should you focus primarily on owned channels like your blog and social media profiles, or is it better to dive into paid promotions? Let’s explore this dilemma! Choosing to stick with owned channels means you maintain full control over your content. You can craft it just the way you want! 🌟 However, it can take time to build your audience organically, and you might miss out on wider exposure. On the flip side, paid promotions can catapult your content in front of eager eyes and quickly drive traffic. 🚀 But beware – it can also drain your budget if not done wisely! Why not take the best of both worlds? By using a balanced approach, you can create high-quality content for your owned channels while also amplifying it through strategic paid efforts. This combo can significantly boost your reach and engagement! To implement this, start by scheduling regular posts on your owned platforms and invest in targeted ads to promote top-performing pieces. Also, don’t forget to analyze the results to refine your strategy as you go. Finding harmony between organic and paid distribution can turn your content into a powerhouse! Remember, it’s all about creating connections and sharing your voice with the world. Keep shining! ☀️✨ #ContentMarketing #BlogJoy #ContentDistribution #SEO #SocialMediaMagic

Organic content can drive traffic to your website without the ongoing costs of paid ads. By regularly updating your social media and other channels with high-quality content, you can attract a steady stream of visitors who are interested in listings or expertise as an agent.

💡 Don’t Underestimate the Power of Organic Socials! Your paid ads are important, but if you’re skipping out on organic social content, you’re leaving money on the table. Why? A strong organic presence doesn’t just build trust—it sets the stage for your paid strategy. It’s the perfect way to show potential customers that your brand is credible, active, and worth their attention. Here’s a pro tip: If you have a post performing well organically, use it in your ads! Content that already resonates with your audience is more likely to succeed in reaching new people, saving you time and ad spend. Building a solid organic strategy now can elevate your results later.

So a couple things: If you’re not using Instagram as an expert effectively you’re missing out on 2 Billion active monthly users. You’re missing out on opportunities you don’t even know exist. I encourage you to build on IG, and also invest in organic content. People used to have to spend thousands in advertising and HOPE they would be seen. It’s wild to me when people complain about having to create content, or invest into this. It’s pennies compared to what commercials, billboards, and print ads used to be. Organic Content 👉🏼 FREE to post Ads, Paid Media 👉🏼 💰 Before you invest in paid ads you should build your organic content funnel. I have NOTHING against paid media, I work with ad experts all the time. But you know how we decide what content works best for ads? By testing organic content first. What is one thing hindering you from posting content consistently online?

🌱 Organic vs. Paid Marketing: Real Story Are you the kind of a person who thinks Organic marketing is Free? Let’s break it down: Paid Advertising 🤑 Spend to earn. Instantly reach new customers. Scale quickly. Organic Marketing 🌿 Create compelling content. Build trust and expertise. Engage deeply. Requires time and effort. Builds a loyal following. The Twist: Both Are Essential. Test content organically. Find what works. Then boost it with ads. It’s not one or the other—it’s both. Start organically. Learn from your audience. Use ads to grow. #MarketingStrategy #OrganicGrowth #PaidAdvertising #BusinessGrowth #DigitalMarketing

Many brands are all over the place in terms of how their paid ads and organic content sit alongside each other. Brands need to get them working better together, remove the silos, and think 'one social'. Paid ads can get you reach, but tend to be less like what people are there to watch. Organic content fits better with what people want to watch, but is often inconsistent in terms of reach, or too poorly branded, to make an impact on the brand. It’s why so much of the advertising effectiveness research suggests that ads and content need to be 'fit for platform' or ideally platform-native to start with. You need to work out how to get the 'best of both'. So it's interesting to see TikTok thinking about how paid and organic can work in harmony and be planned together better through the funnel (new report, link in comments).

You don't need paid advertising when you're starting out. I always say build organic content first and here's why: First, what is Organic Content? It's any form of content that naturally attracts and engages your audience without paid promotion. When to Use Organic Content? ↳ If you want to nurture your audience and establish your brand’s voice. ↳ For ongoing engagement, community building, and content marketing. On the other hand, ➜ Paid advertising offers immediate visibility and targeted reach. Use paid advertising for: ↳ time-sensitive promotions ↳ new product launches ↳ when you need to reach a larger audience quickly Here's a simple rule that I follow: 1. Build brand voice and engagement with organic content 2. Run paid ads on high-performing content (or content format) Usually, I avoid #2 and make it work with purely organic content. (Repost ♻️ for others) Follow Chadd Williams for social media marketing tips! #MarketingStrategy #OvidoInc #OrganicVsPaid