Ray Makela’s Post

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Improving Sales Performance | Change Agent | Speaker | Author | Coach | Forbes Contributor

In today's challenging selling environment, doing these three things can help reduce buyer friction and significantly increase your chances of success: 1. Understand your customer's vision and strategy better than anyone else. 2. Reduce noise and complexity in the buying process. 3. Make it easy to do business with you. Notice, this doesn't mention anything about the strength of the product, your pricing, or how great your corporate pitch deck looks. Good selling in 2024 is all about the customer, not about you. #SalesStrategy #CustomerExperience #BusinessGrowth #B2BSales

How to Ease Buying Friction and Capture More Commercial Wins

How to Ease Buying Friction and Capture More Commercial Wins

sbigrowth.com

Ray Makela

Improving Sales Performance | Change Agent | Speaker | Author | Coach | Forbes Contributor

5mo

Powerful focus on customer-centric selling approach. Simplifying buyer experience matters most. Ray Makela

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