Ray Legal Marketing’s Post

𝐓𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐀𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐭𝐨 𝐒𝐮𝐜𝐜𝐞𝐞𝐝 𝐚𝐭 𝐒𝐄𝐎… . . . I’m going to talk to you about the Blended Search Strategy and why it’s the right approach. The Blended Search Strategy is the only approach your law firm should use if you want success generating leads with search marketing right now. Any query you use, in whatever legal practice you follow—whether it’s employment, business, tax, injury, or family law—will trigger similar search results. Behind every query is localized intent. For instance, when you search the keyword “Atlanta Car Accident Attorney,” Google automatically localizes those results. 📍Google already knows the intent behind that search is someone looking for a local attorney. 📍They have to, because you’re probably only licensed to work in that state, right? The first thing you’re going to see are the Google Screened Sponsored Ads. Google Local Service Ads (LSAs) are a relatively new feature from Google, launched in the past couple of years. And if you want to run AdWords, you need to have an expert who can manage it for you. Google has made it extremely easy for everyone to access search engine ads, specifically for local and small businesses. When you hear Pay-Per-Click Ads or Local Service Ads, know that they run through a completely different platform that you have to set up. The good thing is, it’s very easy to set up. We actually do this for our clients for free if they sign up for any of our other services. In terms of setting them up and optimizing them, it’s pretty straightforward. 📍All you need to do is: ↳ Create a profile ↳ Get reviews set up ↳ Upload your picture ↳ Input all your information ↳ Then start bidding on these ads With Pay-Per-Click, you pay per result. So, anytime someone calls you, you’re going to pay Google for that phone call. It’s usually between $75 and $150, depending on which practice area you focus on. Because these ads sit at the very top of search engines, keep in mind they are also going to drive a lot of errant phone calls. The first thing people see is a big phone number button. 90% of people using Google are on mobile phones, so they will call with tons of questions. Get a FREE law firm lead generation analysis! Send me a DM, and let’s show you how many leads your firm is missing. #lawfirmmarketing #SEOforLawyers #PPCforLawyers #digitalmarketing #leadgeneration

In a world where legal marketing is often buried under reports that dazzle but don't deliver, I'm here to challenge the status quo. Hello, LinkedIn community! I'm Joey Ikeguchi, the mind behind RankWebs, where our mission is to transform how law firms succeed online. With years of experience inside a law firm's marketing department, I've seen firsthand the disconnect between what SEO agencies sell and what law firms truly need: more leads, more clients, and a transparent path to growth. Why am I here? To unveil the truths hidden behind complex reports and metrics that, while impressive, often leave law firms no closer to their goals. My approach is different. It's not about delivering reports; it's about delivering results. At RankWebs, we specialize in SEO and online marketing exclusively for lawyers, with strategies forged in the real-world needs of law firms. We focus on what matters: increasing your visibility, maximizing new client signups, and driving your growth with integrity and expertise. If you're tired of SEO strategies that don't understand the legal landscape or deliver on their promises, let's talk. It's time for a change. It's time for marketing that's as committed to your success as you are to your clients. #LegalMarketing #SEOForLawyers #BeyondTheReports #RealResults #LawFirmGrowth #InnovativeSEO #LegalIndustry #ChangeTheGame

𝗖𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗿𝗶𝗴𝗵𝘁 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆 𝗰𝗮𝗻 𝗯𝗲 𝗱𝗮𝘂𝗻𝘁𝗶𝗻𝗴, 𝗯𝘂𝘁 𝗶𝘁’𝘀 𝗰𝗿𝘂𝗰𝗶𝗮𝗹 𝗳𝗼𝗿 𝘁𝗵𝗲 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗹𝗮𝘄 𝗳𝗶𝗿𝗺. Here are some straightforward tips to guide your decision: 𝟭. 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: Look for agencies that specialize in legal marketing, particularly in your specific area of law. Each legal field—be it personal injury, bankruptcy, family law, or criminal defense has unique challenges and search patterns. A specialized agency will understand these nuances and be better equipped to generate effective results. 𝟮. 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗢𝘃𝗲𝗿 𝗣𝗿𝗼𝗺𝗶𝘀𝗲𝘀: Seek out agencies with a proven track record, not just flashy promises. Avoid those that guarantee quick results or high rankings within a specific timeframe. Reliable agencies focus on best practices and realistic goals, aiming for sustainable growth rather than quick fixes. 𝟯. 𝗧𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆 𝗶𝘀 𝗞𝗲𝘆: Ensure the agency provides clear, accessible reporting and maintains open communication. Real-time dashboards and regular updates can help you track progress and understand the strategies being implemented. 𝟰. 𝗔𝘃𝗼𝗶𝗱 𝗧𝗼𝗼-𝗚𝗼𝗼𝗱-𝗧𝗼-𝗕𝗲-𝗧𝗿𝘂𝗲 𝗢𝗳𝗳𝗲𝗿𝘀: Be cautious of agencies offering guaranteed leads or cases. Often, these come with fine print and conditions that may not be in your best interest. Genuine marketing takes effort, understanding, and ongoing adjustments. 𝟱. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗨𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴: The best agencies aim to integrate into your practice, understanding what differentiates you from competitors. This deep understanding allows them to tailor marketing strategies that truly resonate with your potential clients. Remember, marketing is about building relationships and trust with your audience. Choose a partner who is committed to understanding your firm’s unique strengths and challenges, and who is dedicated to your long-term success. 𝗜𝗳 𝘆𝗼𝘂'𝗿𝗲 𝘂𝗻𝘀𝘂𝗿𝗲 𝗼𝗿 𝗻𝗲𝗲𝗱 𝗺𝗼𝗿𝗲 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗮𝗱𝘃𝗶𝗰𝗲, 𝗱𝗼𝗻'𝘁 𝗵𝗲𝘀𝗶𝘁𝗮𝘁𝗲 𝘁𝗼 𝗯𝗼𝗼𝗸 𝗮 𝗰𝗮𝗹𝗹 𝗮𝗻𝗱 𝗱𝗶𝘀𝗰𝘂𝘀𝘀 𝘆𝗼𝘂𝗿 𝘀𝗽𝗲𝗰𝗶𝗳𝗶𝗰 𝗻𝗲𝗲𝗱𝘀 𝗶𝗻 𝗱𝗲𝘁𝗮𝗶𝗹. #LegalMarketing #LawFirmGrowth #LawFirmMarketing #LegalSEO #DigitalMarketing #LawFirmTips #AttorneyMarketing #LegalIndustry #LawPracticeManagement #ClientSuccess #SEO #Transparency #MarketingTips #LawSpecialists #LawyerLife #BusinessGrowth #ClientTrust

Are you frustrated with a lack of results or inconsistent results from your marketing efforts? Are you fed up with generalist agencies promising you the same results but failing to deliver? Is your law firm open to partnering with a legal specialized agency who’ll implement a new and different way for you to dominate your local area, rank for the top searched terms your most ideal clients are searching for and generate a more consistent flow of qualified leads and cases for your practice? If you answered yes to any of these questions, then I’m quite confident we at ApricotLaw can help you generate more qualified leads and cases using Layered Momentum Technology. https://www.rfr.bz/lmi1csb

Search marketing for Law firms is not a must ❌ . . If your firm is not ready for an increase in Revenue. Here's the reality: ▪️96% of legal searchers online are seeking legal services. This means potential leads are not just searching for search sake, they are searching because they need legal help and would contact the best firm they can find on Google. ↳The best firms that appear on Google are firms that occupy real estate and appear on the first page. You might be better in practice but your firm is not visible on search engines. → Visibility helps potential leads trust your firm. → Visibility = Google's first page. → To rank on Google's first page = Investing in search marketing. As a law firm, investing in search marketing helps you: ✅ Close the gap between potential clients searching for legal services and your firm. ✅ Increase your law firm's visibility and credibility - People automatically trust Google's first page results. ✅ Get Qualified leads and new cases. ✅ Grow your practice and Revenue. Do you need help ranking on Google's first page? Stop leaving money on the table, Let's help you achieve consistent lead generation as a law firm. I'm Ayobami, I help law firms dominate the search results so you can generate more leads and sign more clients through Search Marketing Campaigns between 60 - 90 days. Send a DM PS: What's your visibility strategy as a creator? Let's talk in the comments section #seo #lawfirms #LegalSEO #legalmarketing #legalsearchmarketing

As 2024 winds on, I find myself speaking with law firm representatives and answering many of the same questions about their potential digital marketing campaign. "What can digital marketing do for my law firm?" "Have you had success with other law firms?" "Are AI assistants useful in my vertical?" All is answered, and more, in the latest blog by 1GS: https://lnkd.in/gkfKTPRs #lawfirmmarketing #lawfirm #marketingthatworks #SEO #Woosender #AIleadgen

𝐂𝐨𝐧𝐭𝐫𝐨𝐥 𝐘𝐨𝐮𝐫 𝐋𝐨𝐜𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭 𝐭𝐡𝐞 𝐑𝐢𝐠𝐡𝐭 𝐖𝐚𝐲: 𝐃𝐨𝐦𝐢𝐧𝐚𝐭𝐞 𝐒𝐞𝐚𝐫𝐜𝐡 𝐑𝐞𝐬𝐮𝐥𝐭𝐬 𝐟𝐨𝐫 𝐘𝐨𝐮𝐫 𝐋𝐚𝐰 𝐅𝐢𝐫𝐦 . . . When legal issues arise, people turn to the internet to find capable attorneys. Your firm's position in search results can make or break your success. They use the internet to choose law firms from the top of search results. Attracting leads is easier than ever for injury and accident law firms especially if you have the top spot on search. ~~~~~~~~~ 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐲 𝐛𝐞𝐢𝐧𝐠 𝐚𝐭 𝐭𝐡𝐞 𝐭𝐨𝐩 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: 📍 Immediate Visibility ▪️First impressions count with how your prospect perceives you. ▪️Top search positions grab attention instantly. ▪️Potential clients often choose from the first few results they see. ~~~~~~~~~ 📍Perceived Authority ▪️Higher rankings signal expertise to searchers. ▪️People associate top results with trustworthiness. ▪️Your firm gains credibility before a single click. ~~~~~~~~~ 📍Quality Lead Generation ▪️Ranking on first page attract serious prospects. ▪️You have first pick of potential cases. ▪️Lower-ranked firms receive overflow, often less desirable leads. ~~~~~~~~~ 📍Efficient market Control ▪️Dominating search gives you advantage to shape the local market. ▪️Filter and choose ideal cases that suit your firm. ▪️Redirect less suitable leads to competitors, maintaining market balance. ~~~~~~~~~ 📍Cost-Effective Marketing in the long run. ▪️Search engine optimization offers long-term benefits. ▪️Reduces reliance on costly paid advertising. ▪️Maximize ROI by focusing on sustainable SEO strategies. The power of search engine optimization is not just about visibility, it's about controlling your market. ~~~~~~~~~ Need help generating more phone calls for your law firm? Let chat. #LawFirmSEO #ConversionOptimization #LegalMarketing #BottomOfFunnel #AttorneySEO #LocalSEO #LawFirmGrowth

💼 Why Marketing is Essential for Law Firms in 2024 🏛️ In today’s digital age, the legal industry is more competitive than ever. Traditional word-of-mouth and referrals are no longer enough to grow your law firm’s client base. Clients are turning to online platforms to find legal services, and the firms that embrace digital marketing are seeing the biggest gains. Here are a few key strategies that can help law firms elevate their marketing efforts and stand out from the competition: 🔑 1. Leverage Video Marketing Clients want to see the human side of your law firm. Video content allows you to build trust by educating potential clients on complex legal topics. Whether it’s a quick explainer video or a case study testimonial, video helps position your firm as an industry leader. 🎯 2. Social Media is Your Secret Weapon Most law firms don’t realize the power of platforms like LinkedIn, Instagram, and Facebook. By consistently sharing valuable legal insights, case outcomes, and client success stories, you can attract and engage with your target audience more effectively. Social media also boosts your SEO! 🚀 3. Invest in Lead Generation Your marketing efforts should be laser-focused on generating qualified leads. A well-optimized website, combined with targeted advertising and email marketing, can turn prospects into paying clients. With the right approach, you can build a pipeline of consistent inquiries. 💡 4. Build Trust Through Content Potential clients are looking for law firms they can trust. By providing educational content such as blogs, whitepapers, and FAQs, you establish credibility and help clients understand how you can assist them in navigating legal challenges.  Let’s work together to elevate your marketing game! 🏆 👉 Interested in a free marketing audit? Drop a comment or DM me, and let’s chat about how we can position your firm as a leader in your area of practice. #LegalMarketing #LawFirms #LeadGeneration #ContentMarketing #SocialMediaStrategy #VideoMarketing #LegalIndustry #LawFirmGrowth #AttorneyMarketing #LawFirmLeads

Driving Leads And Conversions – The Power Of Search Engine Marketing For Lawyers Just as SUVs dominate the American automotive landscape, search engine marketing has become a powerful tool for lawyers looking to drive leads and conversions. In today's digital age, where potential clients turn to the internet to find legal help, having a strong online presence is important. By leveraging search engine marketing techniques, law firms can ensure that they appear at the top of search results when potential clients are looking for legal services. While European buyers have options like the ID.3 hatchback and ID Buzz van, the American legal industry can now benefit from Volkswagen's delayed release strategy with the upcoming availability of the ID.7 sedan in 2024. Similarly, by utilizing search engine marketing strategies effectively, law firms can reach their target audience, establish credibility, and ultimately convert leads into clients. From optimizing website content to running targeted pay-per-click campaigns, search engine marketing offers lawyers a powerful way to connect with potential clients... #conversionrateoptimization #Conversions #drivingleads #Lawfirmmarketing #Leads #legalindustrymarketing #Marketing #onlinevisibilityforlawyers #Searchenginemarketing #SEMforlawyers

Learn the essential tactics for successful law firm marketing. From digital strategies to personalized approaches, stay ahead of the competition and attract potential clients. The post 10 Law Firm Marketing Tactics For Business Building In 2024 appeared first on Search Engine Journal . Questioning the performance of your website? Get a free consultation today: calendly.com/corpseosales/ #SEOtips #DigitalMarketing #SEOStrategies #SEOExpert #seocompany #OnPageSEO #OffPageSEO #SearchEngineOptimization #SEOContent #GoogleRanking #SEOAgency #SEOConsultant #WebsiteOptimization #LinkBuilding #seoservices