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Data driven Medtech marketing automation leader focused on delivering intelligent, behavior email nurture to your prospects, customers and HCPs.

EP 28: The false allure of B2B intent data Ryan from the demandgen pod discusses the false allure of B2B intent data, emphasizing the importance of proper interpretation and actionable insights. He highlights how intent data helps identify prospects' interests, engagement levels, and potential purchasing timelines but warns against exaggerated claims about its effectiveness. Ryan also delves into assessing data quality, accuracy, and red flags when choosing providers. Furthermore, he advises balancing intent data with other signals like demographic insights and historical data for a comprehensive view. Integrating intent data with marketing goals such as lead generation targets and personalized campaigns can enhance ROI and lead quality improvement. Approaching intent data critically while setting realistic expectations can lead to successful implementations when aligned with business requirements. Training marketing teams on data interpretation and analytics tools is crucial for leveraging intent data effectively while fostering a results-driven culture. #B2BIntentData #MarketingMisconceptions #MarketingData #DemandGenPod #IntentDataReality #DataQuality #MarketingInsights #FalseAllure #DataAccuracy #MarketingStrategy #EthicalMarketing #DataPrivacy #IntentDataMetrics #MarketingEducation #IntentDataTruth #MarketingPodcast #IntentDataUsage #IntentSignals #IntentDataAwareness #EducatingMarketers #DataAnalysis

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