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Sharing Practical Marketing insights, case studies, how-to guides and more for curious marketers and startups

4 proven formulas best content writers use to create content which grabs attention. Grabbing attention in the world today is hard. Most people are not reading. Everyone is skimming. Here’s how to frame your content, to write better and faster. 1. SOA (Story, Offer, Action): Story: "I used to struggle with deadlines." Offer: "Our app organizes your tasks efficiently." Action: "Download now and see the difference." 2. HLD (Hook, Lead, Deliver): Hook: "Struggling with time management?" Lead: "Discover effective time-saving techniques." Deliver: "Follow these tips to boost productivity." 3. PAS (Problem, Agitate, Solve): Problem: "Can't focus on work?" Agitate: "Constant distractions kill your efficiency." Solve: "Try these methods to stay focused." 4. BAB (Before, After, Bridge): Before: "Feeling overwhelmed with tasks?" After: "Now I manage my time perfectly." Bridge: "Learn my strategy for task management." Use them in your next copy. Save for later.

Mohit Phuldaliya

GET @Adani (AGEL) | Back-end Intern @Celebal Technologies | Back-end TA @CodingNinjas | Research Intern @DRDO | Coordinator at TPO

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