Rasel Islam’s Post

https://lnkd.in/g4fgP-Aa 📌What is PPC? PPC, or Pay-Per-Click, is a digital advertising model where advertisers pay a fee each time their ad is clicked. It is a form of search engine marketing that allows businesses to display their ads on search engine results pages (SERPs) and other online platforms. The main idea behind PPC is to drive targeted traffic to a website by bidding on relevant keywords and creating compelling ad campaigns. Advertisers only pay when a user clicks on their ad, making it a cost-effective advertising method. What are Google Ads? Google Ads is an online advertising platform developed by Google. It allows businesses to create and display ads on Google's search engine results pages and other Google-affiliated websites. Google Ads operates under the PPC advertising model, where advertisers bid on keywords relevant to their target audience. With Google Ads, advertisers can create text-based ads, display ads, video ads, and more. The platform offers advanced targeting options, allowing businesses to reach their desired audience based on factors like location, demographics, and interests. Targeting and Placement When it comes to targeting and placement, PPC and Google Ads offer similar capabilities. Both platforms allow advertisers to target specific keywords and demographics to ensure their ads reach the right audience. However, Google Ads provides additional targeting options and placement choices. With Google Ads, advertisers can target specific websites, mobile apps, and even YouTube videos. This level of precision targeting ensures that ads are shown to the most relevant audience, increasing the chances of conversions. Cost Structure The cost structure of PPC and Google Ads is fundamentally the same. Both models operate on a pay-per-click basis, meaning advertisers only pay when someone clicks on their ads. However, the cost per click (CPC) can vary depending on factors like keyword competitiveness, ad quality, and bidding strategy. In highly competitive industries, the CPC may be higher, requiring businesses to allocate a larger budget to achieve their advertising goals. Performance and Results When it comes to performance and results, PPC and Google Ads provide valuable insights to measure the success of advertising campaigns. PPC platforms offer metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS) to evaluate campaign performance. Google Ads, being a comprehensive advertising platform, provides additional metrics like impression share, average position, and quality score. These performance metrics help advertisers identify areas of improvement, optimise their campaigns, and drive better results. By analysing the data, businesses can make informed decisions to maximise their advertising ROI.

Google PPC ads Google PPC (Pay-Per-Click) ads are a type of online advertising where businesses bid to display their ads on Google search results, partner websites, or within apps. Advertisers only pay when a user clicks on their ad. Here's a breakdown of key aspects of Google PPC ads: 1. Platforms for Google Ads Google Search Ads: Appear on the top or bottom of Google search results pages based on keyword targeting. Display Network Ads: Visual ads shown across Google's Display Network, which includes millions of partner sites. Shopping Ads: Highlight specific products with an image, price, and link to your site, ideal for e-commerce. YouTube Ads: Video or display ads that appear before or during YouTube videos. Performance Max: An automated campaign type that combines multiple ad formats and uses AI to optimize performance. App Campaigns: Promote app installs across Google platforms. 2. How PPC Ads Work Bidding System: Advertisers bid on keywords or placements. Google Ads uses an auction system to determine which ads appear. Ad Rank: Determined by your bid amount, quality score (relevance, click-through rate, landing page experience), and expected impact of ad extensions. Targeting Options: Keywords: Match queries entered by users. Demographics: Age, gender, location, income. Custom Audiences: Behavioral targeting based on user interests. Remarketing: Re-engage users who have already visited your website or interacted with your content. 3. Benefits of Google PPC Ads Immediate Results: Appear instantly after campaign setup. Highly Measurable: Track impressions, clicks, conversions, and ROI. Targeted Reach: Tailor ads to specific audiences. Budget Control: Set daily or monthly budgets, and stop ads anytime. 4. Costs and ROI Cost Per Click (CPC): Varies by industry, competition, and keywords. Common CPC ranges from a few cents to several dollars. Budgeting: Decide on a daily cap or total campaign spend. ROI Tracking: Use Google Analytics and conversion tracking to measure success. 5. Best Practices Keyword Research: Use tools like Google Keyword Planner to identify relevant keywords. Ad Copy Optimization: Write compelling headlines and descriptions with a clear call-to-action (CTA). Landing Page Optimization: Ensure the destination page is relevant, fast-loading, and user-friendly. A/B Testing: Experiment with different ad creatives, formats, and settings to optimize performance. Monitor & Adjust: Regularly review campaign performance and adjust bids, keywords, and strategies. If you're interested in setting up or optimizing a Google PPC campaign, let me know—I can guide you through it!

I turned off all our paid search ads at the start of this year.    We'd always had them running and all of our competitors were bidding aggressively, so it felt like a no-brainer to keep them going.   But when I dug into the data, paid search was our worst-performing channel for high-intent leads > pipeline. Despite this, I still thought paid search had some legs... There was volume for the keywords we were targeting, and we'd get consistent high-intent leads for organic search that converted well further down the funnel. But for some reason, any leads generated through Google PPC would convert so poorly in comparison. So I optimised the f**k out of our campaigns, ad scores we're all excellent and campaigns were combed for negative keywords.    But still, we saw the same results.    We generated some high-intent leads, but they converted poorly into pipeline and customers. So, I tried running the same campaigns on Microsoft, thinking that we might see better results. Fewer competitors, lower CPC, more bang for our buck... right?    WRONG.    Don't get me wrong, the in-platform were insane, keywords we were paying £25 per click for in Google were £5 in Microsoft. We had a better impression share, better CPC, and more clicks.    But again, I analysed the ROI and this time it was 0.    So, at the start of this year, I turned off all PPC search ads, spending all this money for hardly any return just wasn't a sensible investment.    It was the best decision I made.    We've been able to make much better investments and are now starting to see those pay off, all thanks to having a realistic view of what's driving true business outcomes.    If I'd had my head stuck in the platform metrics and not looked at conversions into pipeline and revenue, I'd continue to invest in ads, heck, I'd invest MORE in ads.     But the data told the story, and the decision, even whilst a bit ballsy, was an easy one to make. Truth is, I still don't really know why the return was so poor, but I know that every element was optimised correctly and, when looking at the data, it didn't seem to help, so turning it all off was the only option left.   ----    I'm not saying everybody should turn off all their PPC campaigns.    But, if you haven't recently, take a fresh look at your PPC performance, focus 𝐬𝐩𝐞𝐜𝐢𝐟𝐢𝐜𝐚𝐥𝐥𝐲 𝐨𝐧 𝐩𝐢𝐩𝐞𝐥𝐢𝐧𝐞 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 and see the results for yourself.    If the ROI is negligible, consider turning it off and reallocating that budget to more productive programs - at least for the campaigns that aren't working.    Sometimes big balls are required to go against the norm.

Navigating the ever-evolving landscape of PPC advertising can sometimes feel like trying to steer a ship through a storm. As we approach 2024, it's becoming clear that those who can adjust their course faster are more likely to reach their destination successfully. A recent article delves into the significant changes and trends shaping pay-per-click advertising for the upcoming year, making it essential reading for anyone involved in digital marketing. Here are some notable trends to keep in mind: - AI-Driven Campaigns: The integration of AI is poised to revolutionize how we approach PPC. With tools like Google's Search Generative Experience, the predictive power of AI can enhance click-through rates and optimize our bidding strategies. - Automation of Ads: Automation isn't just a buzzword; it’s a time-saver that allows marketers to focus more on strategy than on mundane tasks. From A/B testing to reporting, the automation of bid strategies can make a world of difference. - Dynamic Image Ads: Think of these ads as adaptable chameleons in the digital world, evolving to fit what potential customers want at that moment. They showcase the most relevant information to users, ensuring no opportunity is missed. - Video Ad Engagement: As attention spans dwindle, video ads are stepping up to capture audiences more effectively. They not only tell a story but also evoke emotions, making them powerful marketing tools. - Robust Remarketing Strategies: By understanding users’ journeys and re-engaging them with personalized ads, remarketing can keep your brand at the top of consumers' minds – like an old friend who’s always there when you need them. The time to reevaluate and innovate your PPC strategy has arrived. If you want to ride the winds of change effectively, keeping these trends at the forefront of your advertising approach is vital. Consider the analogy of a gardener tending to their plants: they must adapt their methods based on the seasons and environmental changes to yield a fruitful harvest. Similarly, adapting to the new PPC landscape ensures that your marketing strategies produce the desired results. Stay informed, stay flexible, and let's embrace these changes together! https://lnkd.in/gJB7YWsr

Creating and managing PPC (Pay-Per-Click) ads effectively involves several steps. Here's a guide to help you set up and run successful PPC campaigns, especially for platforms like Google Ads: 1. Choose Your Platform Google Ads: Largest reach, best for search intent-based advertising. Facebook/Instagram Ads: Ideal for targeting based on interests, behaviors, and demographics. Microsoft Ads: Less competitive and more affordable than Google. Other Platforms: Pinterest, LinkedIn, Twitter, and Reddit can also be useful depending on your audience. 2. Set Your Campaign Goals Determine your objective: is it to drive sales, generate leads, or increase website traffic? Define key performance indicators (KPIs): Click-through rate (CTR), conversion rate, cost per acquisition (CPA), etc. 3. Conduct Keyword Research Use tools like Google Keyword Planner to find relevant keywords based on search volume, competition, and CPC (Cost Per Click). Long-tail keywords often have lower competition and higher conversion potential. 4. Create Target Audience Segments Define your audience based on demographics (age, gender, location), interests, behaviors, and intent. Use remarketing lists to target previous visitors or leads. 5. Write Compelling Ad Copy Create attention-grabbing headlines. Include relevant keywords. Highlight a unique selling proposition (USP) and add a strong call-to-action (CTA). Use ad extensions like site links, callouts, and structured snippets to provide more value. 6. Set Your Budget & Bidding Strategy Daily Budget: Set how much you're willing to spend per day. Bidding Strategy: Choose between Manual CPC, Maximize Conversions, or Target CPA depending on your goals. Monitor your bids and adjust based on performance. 7. Landing Page Optimization Ensure your landing page is aligned with your ad copy. Focus on user experience, fast loading times, and a clear CTA. Make sure your landing page is mobile-friendly. 8. Tracking and Analytics Set up conversion tracking through Google Analytics or platform-specific tracking codes. Use UTM parameters to track campaigns accurately. Analyze performance metrics like CTR, CPA, and Quality Score to optimize your campaigns. 9. Test & Optimize Run A/B tests on different ad creatives, headlines, and CTAs. Test different audience segments and targeting strategies. Continuously optimize based on data insights. 10. Monitor & Adjust PPC campaigns need regular monitoring to avoid overspending and ensure maximum efficiency. Adjust bids, keywords, and ad copy based on ongoing performance data. Would you like help with a specific platform or setting up a particular PPC campaign?

Improving your PPC (Pay-Per-Click) strategies requires a combination of data analysis, optimization, and continuous testing. Here are some key steps to enhance your PPC campaigns: Conduct Thorough Keyword Research: Identify relevant keywords and phrases that align with your business goals and target audience. Use keyword research tools to discover new keyword opportunities, analyze search volumes, and assess keyword competition. Optimize Ad Copy and Creative: Craft compelling ad copy that resonates with your audience and highlights your unique selling propositions. Test different ad variations, headlines, and calls-to-action to determine which messaging drives the highest click-through and conversion rates. Refine Targeting and Audience Segmentation: Refine your targeting parameters to reach the most relevant audience segments. Use audience targeting options such as demographics, interests, behaviors, and remarketing to tailor your ads to specific audience segments and increase relevancy. Implement Ad Extensions: Take advantage of ad extensions to provide additional information and incentives to users. Ad extensions such as sitelinks, callouts, and structured snippets can enhance your ads' visibility, improve click-through rates, and drive more qualified traffic to your website. Monitor and Analyze Performance Metrics: Regularly monitor key performance metrics such as click-through rate (CTR), conversion rate, cost per click (CPC), and return on ad spend (ROAS). Use analytics tools to track campaign performance, identify trends, and pinpoint areas for improvement. A/B Test Landing Pages: Test different landing page designs, layouts, and content to optimize conversion rates. Conduct A/B tests to compare variations and determine which elements resonate most effectively with your audience and drive conversions. Optimize Bidding Strategies: Experiment with bidding strategies to maximize your budget and achieve your campaign objectives. Consider using automated bidding strategies such as target CPA (cost per acquisition) or target ROAS (return on ad spend) to optimize for conversions or revenue. Leverage Ad Scheduling: Use ad scheduling to display your ads at the most opportune times when your target audience is most likely to be online and engaged. Adjust your ad scheduling settings based on historical performance data and user behavior patterns. Stay Updated with Industry Trends and Best Practices: Stay informed about industry trends, algorithm updates, and best practices in PPC advertising. Continuously educate yourself and adapt your strategies to reflect changes in consumer behavior, technology advancements, and market dynamics. Test and Iterate: PPC advertising is an iterative process, so don't be afraid to test new ideas, iterate on your strategies, and learn from both successes and failures. Continuously analyze performance data, make data-driven decisions, and refine your PPC strategies to drive better results over time.

Pay-Per-Click (PPC) advertising has become a cornerstone of digital marketing strategies, offering businesses a powerful tool to reach their target audience and drive conversions. In this comprehensive guide, we delve deep into the world of PPC, uncovering its nuances, benefits, strategies, and common pitfalls. Whether you're a seasoned marketer or a business owner looking to expand your online presence, understanding PPC is essential for success in today's competitive landscape. Understanding PPC What PPC stands for? PPC stands for Pay-Per-Click, a digital advertising model where advertisers pay a fee each time their ad is clicked. How does PPC work? PPC operates on a bidding system, where advertisers bid on keywords relevant to their target audience. When a user enters a search query matching the advertiser's chosen keywords, the search engine displays relevant ads. Ad placement is determined by factors such as bid amount, ad quality, and relevance to the user's search. Benefits of PPC : PPC offers numerous benefits for businesses seeking to enhance their online presence and drive conversions. Cost-effectiveness One of the primary advantages of PPC is its cost-effectiveness. Unlike traditional advertising models, where advertisers pay a fixed fee regardless of ad performance, PPC allows advertisers to pay only for actual clicks, ensuring optimal allocation of marketing budget. Targeted Audience Reach PPC enables precise targeting, allowing advertisers to tailor their ads based on factors such as location, demographics, and user behavior. This targeted approach ensures that ads are served to users most likely to engage with the content, maximizing ROI. Instant Visibility Unlike organic search efforts, which can take time to gain traction, PPC offers instant visibility, ensuring that ads are displayed prominently to users from the moment the campaign launches. This immediacy allows businesses to quickly generate traffic and leads. PPC Platforms Google Ads Google Ads is the leading PPC platform, allowing advertisers to display ads on Google's search results pages, as well as across its vast network of partner sites and apps. With robust targeting options and advanced analytics, Google Ads offers unparalleled reach and effectiveness. Bing Ads Bing Ads, powered by Microsoft Advertising, provides advertisers with access to Bing's search engine as well as Yahoo and AOL search networks. While smaller than Google Ads, Bing Ads offers competitive pricing and can be a valuable addition to a comprehensive PPC strategy. Social Media Advertising Platforms like Facebook, Instagram, and Twitter offer powerful PPC advertising options, allowing businesses to target users based on their interests, behaviors, and demographics. Social media advertising is particularly effective for brands looking to engage with a younger audience and build brand awareness.

🚀 The Evolution of PPC Advertising: From Simple Clicks to Strategic Success 🔍 Remember when PPC (Pay-Per-Click) advertising was just about bidding for a spot and hoping for clicks? Oh, how times have changed! Today, PPC is a highly strategic, data-driven marketing powerhouse that’s essential for businesses wanting to dominate the digital space. Here’s a look at how PPC has evolved and why it’s more important than ever: 📅 1. Early Days: Bids & Basic Ads Once upon a time, PPC was a simple game of "highest bid wins." It was like auctioneering for clicks—straightforward but not particularly sophisticated. Ads were basic text, and businesses had to focus on nothing but the bidding war. ⚙️ 2. Rise of Ad Targeting The game changed when platforms like Google AdWords (now Google Ads) began offering **targeting options**. Suddenly, it wasn’t just about placing bids—it was about showing ads to the right audience. Age, location, and interests became part of the equation, making PPC a more **intelligent approach**. 📈 3. Analytics & Optimization Next came the rise of data analytics. Marketers now had access to performance data that allowed them to constantly tweak and optimize their ads. Campaigns could be adjusted in real-time, ensuring that every click was cost-effective. 💡 4. Shift to Quality Over Quantity It’s not just about throwing ads into the digital void anymore. Google started to favor Quality Score, where ad relevance, landing page experience, and expected CTR (Click-Through Rate) played major roles in rankings. This made it essential for advertisers to focus on the user experience instead of just the bid amount. 🎯 5. The Rise of Automation & AI Fast forward to today, and PPC is ruled by automation and AI. Google’s Smart Bidding, for example, uses machine learning to optimize bids for maximum conversions, automatically adjusting bids in real-time based on historical data. Automation has made PPC management both easier and more complex at the same time. 🛠 6. Diversified Platforms PPC has moved far beyond Google. Now, businesses can run PPC campaigns across multiple platforms like Facebook, LinkedIn, Instagram, and even Amazon. This diversification has led to a much broader and more dynamic PPC landscape where businesses can target audiences with extreme precision. 🔮 What’s Next? The future of PPC lies in hyper-personalization and further integration of AI. As customer journeys become more complex, PPC will continue to evolve, enabling businesses to deliver ads at the right moment with laser-focused targeting. At Phantom Click, we stay on top of PPC trends and use cutting-edge strategies to ensure our clients get the best bang for their buck. From manual bids to fully automated campaigns, we know how to navigate this ever-evolving landscape. Want to elevate your PPC game? Let’s talk! 🗣️ #PPC #PaidAdvertising #PhantomClick #DigitalMarketing #PayPerClick #AdvertisingTrends #AI #MarketingAutomation

A Google Ads campaign is an online advertising tool that allows businesses and individuals to promote their products, services, or content on Google's search engine and its affiliated networks. Here's a breakdown of what you need to know about setting up and managing a Google Ads campaign: 1. Campaign Types Search Campaigns: Text ads appear on Google search results when users search for specific keywords. Display Campaigns: Image or banner ads shown across the Google Display Network, which includes millions of websites, apps, and Google-owned properties like YouTube. Video Campaigns: Video ads shown on YouTube and other video partner sites. Shopping Campaigns: Product-based ads that appear in Google Shopping and Search results. App Campaigns: Ads promoting mobile apps across Google Search, Google Play, YouTube, and the Display Network. 2. Campaign Structure Campaign: The top-level structure where you define your overall budget, targeting, and goals. Ad Groups: Within each campaign, ad groups allow you to organize your ads and keywords by theme. Keywords: Words or phrases that trigger your ads to appear when searched. Ads: The actual content that users will see, which can include text, images, and videos. 3. Setting Up a Campaign Objective: Choose your campaign goal (e.g., website traffic, sales, brand awareness). Budget: Set a daily or total campaign budget. Targeting: Define who sees your ads based on location, language, demographics, interests, etc. Bidding: Choose a bidding strategy (e.g., cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-acquisition (CPA)). Ad Creation: Design your ads, including the headline, description, images, or videos. Keywords & Negative Keywords: Select relevant keywords and exclude those that might trigger irrelevant clicks. 4. Optimization Quality Score: Google rates your keywords, ads, and landing pages to determine relevance, impacting your ad rank and cost. A/B Testing: Test different ads and landing pages to see which performs better. Performance Monitoring: Regularly review metrics like click-through rate (CTR), conversion rate, and return on ad spend (ROAS). 5. Key Metrics Impressions: How often your ad is shown. Clicks: How often users click on your ad. CTR (Click-Through Rate): Percentage of impressions that result in clicks. CPC (Cost Per Click): Average amount you pay for each click. Conversions: Actions that align with your campaign goal (e.g., purchases, sign-ups). CPA (Cost Per Acquisition): Average cost to acquire a customer or lead. 6. Reporting and Analytics Use Google Ads’ built-in reporting tools to track performance. Integrate with Google Analytics for more in-depth analysis. If you're just getting started, Google offers a step-by-step setup process, and it's advisable to start with a small budget to test different strategies. Vaishnavi Anney Subhash Mangalam #Google_ads #Google_ads_campaing

10 years ago, I created my first Google Ads campaign. Today, I've managed millions in ad spend. Driven countless conversions & sales. And generated millions in revenue. I know, I know, "how good am i" But this isn't a brag post. That's not why I do it. The real value? The experience I gained along the way. Here's some things I learned in PPC over a decade: 1. Test everything, even the 'experts' advice ↳ Don't blindly trust any PPC advice (including this one) Verify everything by testing. Because guess what? Even gurus can be wrong! ------- 2. Learn the rules, then strategically break them ↳ Conventional wisdom says never to combine search with display A former client had little room to grow. So I tried "Search Network with Display Select". But strategically it worked & exceeded expectation. My point is... Don't be afraid to try things. Even if you think/know they won't work. ------- 3. Focus on client relationships, not just results ↳ Successful client management is about more than just numbers Ever smashed all records one month? Only for the client "move in another direction" the next? The more they trust you, the more they'll listen to you. Even if something doesn't work as intended. And the more successful you'll be. ------- 4. Embrace unconventional strategies ↳ When they make sense I've seen PMax campaigns from within Merchant Center (feed-only, no assets) Outperform carefully crafted, segmented PMax campaigns Don't be afraid to go against conventional wisdom I've heard this somewhere before 👀 ------- 5. Set up rules & scripts ↳ Automate tasks with scripts and rules Doing this save a ton of time. Help prevent errors. Cut your losses with keywords with 0 conversions And with alerts, you won't waste time looking. ------- 6. Obsess over the search term report Okay, well, maybe not obsess. But DO spend time there to find potential: - Negatives - New keywords - Trends You'll minimise your wastage and maximise your spend! ------- 7. AI can also be useful ↳ But don't rely on it exclusively AI can be incredibly useful in PPC. Human insight and experience will always matter though! ------- Learn → Do → Learn → Do. Just like SEO, the PPC landscape is always changing. Some will stand the test of time. Others will fade into obscurity. There's no one-size-fits-all approach to PPC. Successful strategies are customised. Based on the company, the site and the specific needs. Just try to be consistent, questioning everything & keep learning!