Nick Smith’s Post

Online marketing communication is the process of promoting and communicating current and potential consumers about a brand, product, or service using digital platforms. This kind of communication makes use of the internet and other online resources to interact with consumers, reach a large audience, and fulfill marketing objectives. 🤳Social Media Marketing: Nike shares stories, advertises products, and interacts with their audience on Instagram, Facebook, and Twitter. Customers are urged by Nike's #JustDoIt campaign to share their Nike product-related stories and images. 📧 Email Marketing: Amazon sends customized emails to stimulate purchases by providing product recommendations, special discounts, and reminders about things remaining in the shopping cart to existing customers based on their browsing history and purchasing habits. 📝Content Marketing Red Bull makes and shares energetic videos and articles showcasing adventures, extreme outdoor sports, and music events via their website, YouTube channel, and social media profiles to engage their audience and cultivate a strong sense of brand loyalty. 📺Display Advertising YouTube shows video advertisements related to new product launches before, during, or after consumers watch videos. The advertisements have the option to be skipped or not, and they could contain visual components like banners or overlays that show up while the video is playing. 🔎Search Engine Optimization (SEO) Google constantly modifies its algorithms to enhance search results and give people the most accurate data. To rank highly organically and draw in visitors looking for solutions, they concentrate on optimizing their own content and tools (such as Google Analytics and Google Ads). #MKTG5519 #marketing #onlinemarketing #displayadvertising #SEO #socialmediamarketing #emailmarketing

"𝑷𝒆𝒐𝒑𝒍𝒆 𝒅𝒐𝒏’𝒕 𝒃𝒖𝒚 𝒘𝒉𝒂𝒕 𝒚𝒐𝒖 𝒅𝒐; 𝒕𝒉𝒆𝒚 𝒃𝒖𝒚 𝒘𝒉𝒚 𝒚𝒐𝒖 𝒅𝒐 𝒊𝒕." This profound insight, famously articulated by Simon Sinek, underscores a fundamental truth about human behavior and business. At the heart of every purchase decision is not just a product or service, but a belief, a value, or a 𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐭𝐡𝐚𝐭 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐛𝐮𝐲𝐞𝐫 𝐨𝐧 𝐚 𝐝𝐞𝐞𝐩𝐞𝐫 𝐥𝐞𝐯𝐞𝐥. When a brand communicates its "why"—its core mission, vision, and values—it taps into the emotions and aspirations of its audience, creating a 𝐩𝐨𝐰𝐞𝐫𝐟𝐮𝐥 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐭𝐡𝐚𝐭 𝐭𝐫𝐚𝐧𝐬𝐜𝐞𝐧𝐝𝐬 𝐭𝐡𝐞 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐚𝐥 aspects of what it offers. Consumers today are more discerning than ever. They seek authenticity and purpose in the brands they support, looking beyond the features and benefits to understand the driving force behind the company. 𝐓𝐡𝐢𝐬 𝐢𝐬 𝐰𝐡𝐲 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐥𝐞𝐚𝐝 𝐰𝐢𝐭𝐡 their purpose, that clearly articulate why they exist and what they stand for, often foster greater loyalty and advocacy among their customers. When people understand and align with a brand’s "why," they become more than just customers—they become passionate supporters who feel a personal connection to the brand's journey and mission. 𝐂𝐨𝐧𝐬𝐢𝐝𝐞𝐫 𝐬𝐨𝐦𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐜𝐨𝐧𝐢𝐜 𝐛𝐫𝐚𝐧𝐝𝐬 𝐢𝐧 the world. Apple doesn’t just sell technology; it sells innovation, creativity, and a challenge to the status quo. Nike doesn’t just sell athletic wear; it inspires people to push their limits and "Just Do It." These brands succeed not merely because of what they offer, but because of why they offer it—their products are a manifestation of a deeper purpose that resonates with 𝐭𝐡𝐞𝐢𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞’𝐬 𝐨𝐰𝐧 𝐛𝐞𝐥𝐢𝐞𝐟𝐬 𝐚𝐧𝐝 𝐝𝐞𝐬𝐢𝐫𝐞𝐬. In essence, your "why" is the emotional core of your brand. It’s what draws people in and makes them feel a part of something bigger than themselves. It’s the reason they choose your brand over others, even when there are similar products available. 𝐁𝐲 𝐜𝐥𝐞𝐚𝐫𝐥𝐲 𝐝𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐚𝐧𝐝 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 "𝐰𝐡𝐲," 𝐲𝐨𝐮 𝐜𝐚𝐧 𝐛𝐮𝐢𝐥𝐝 𝐬𝐭𝐫𝐨𝐧𝐠𝐞𝐫, 𝐦𝐨𝐫𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥 𝐫𝐞𝐥𝐚𝐭𝐢𝐨𝐧𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐭𝐡 𝐲𝐨𝐮𝐫 audience, fostering trust, loyalty, and long-term success. #SEO#SEO #SearchEngineOptimization #DigitalMarketing #SEM (Search Engine Marketing) #ContentMarketing #GoogleRanking #SEOStrategy #KeywordResearch #Backlinks #SEOTools #SearchEngineOptimization #DigitalMarketing #SEM (Search Engine Marketing) #ContentMarketing #GoogleRanking #SEOStrategy #KeywordResearch #Backlinks #SEOTools

BEING CREATIVE IS NOT A SIN An article by Dr. Sudheer Babu Author When I am visiting the mall for shopping with family, there is a buzz of conversations around. As we slowly walk through the crowd, a beautiful song flows in from somewhere unknown. Suddenly, a group of youngsters gather in the central area and start dancing. We all gather around them surprising what is happening. Even those shopping nearby hear the sound and rush over. The dance is lively. As the music and dance sync together, the song ends. The dancers pull off their outerwear, revealing T-shirts with a brand name and logo printed on them. Like magicians, they merge back into the crowd and vanished. One day, in the busiest street in Tokyo, Japan, passerby are stunned and come to standstill. Their eyes widen with wonder. They can’t believe what they are seeing. On top of a ten-story building, a giant billboard is displaying an image of a football field. Two people are playing football, suspended by ropes, hanging in midair, performing flips and jumps. Within minutes, news and images of this spread globally. The media dubbed it the “Picture of the Morning.” This breathtaking advertisement by Adidas captured the world’s attention with a single ad. Here creativity, not money, is the star. This is completely different from conventional marketing strategies. This is GUERRILLA MARKETING. The dance we saw earlier is a flash mob, a guerrilla marketing technique. Unexpectedly, in a place where no one anticipates, guerrilla marketing captivates the observer’s mind without even feeling like an advertisement. It leaves a lasting impression. Guerrilla marketing techniques can even be adopted by small businesses with limited marketing budgets. Spending on advertisements isn’t a big issue for well-funded corporate giants, but for small businesses, every penny spent on advertising needs to be justified. Guerrilla marketing strategies can be chosen if you are ready to spend a little time, creativity, and imagination. You can reap higher rewards with lower costs. Next time you get on a bus or metro train, pay attention to the hanging strap you use for support. Notice an advertisement there? Without even realizing it, that brand has already entered your mind. Guerrilla marketing isn’t a small fish. Let’s start learning more about creative advertisement techniques.

1 year that felt like 5 minutes. ⏱ envu media | acquisition & retention agency is now 1 year old and I can’t believe I’m already writing this. In the words of many entrepreneurs: “What a ride it’s been!” or “It’s been a real rollercoaster…” While these statements are true, the daily learnings you get from running a business are very stimulating. This first year definitely set the tone and foundations for what’s next. And I’m truly excited about this. The brands that handed us the keys? I couldn’t be more proud of it. Sauce Shop IMPOSSIBREW® Wavy Single Variety Co Amazon Fresh Fix8 Kombucha Fibe Prebiotic Soda To name a few. We’re expanding and are on the lookout for a stellar graphic designer to elevate our brands’ Facebook ads and Email designs. I’m personally very excited by this! Our first year wasn't just a success for us; our partner brands witnessed substantial online growth, with increases of up to +186% YoY. How do we do it? - Research - Creative execution - Continuous optimisation - Never-ending experimentations Besides this, we maintain daily communication with our brands, respond promptly to their needs, provide full transparency on performance, continuously offer fresh ideas, and act swiftly. For those who don’t know, we unify e-commerce brands’ acquisition and retention channels together through thoughtfully crafted paid ads and email marketing (strategy/designs, campaigns & flows). Our approach eliminates channel inconsistencies, ends the cumbersome back-and-forth between multiple agencies, and enhances communication and results. Big shout out to our small, fearless and growing team, dedicated to the growth of our brands. And to our brands, thank you for your trust! We’re just getting started. Now it's time to celebrate for a moment and get back to work. To many more years. #dtc #agencylife #ecommerce #facebookads #emailmarketing

More agencies should be willing to put their money where their mouth is and work on pay-for-performance for brands. Distrust for agencies is at an all-time high. Brands receive hundreds of unsolicited offers per day. There are many amazing creative strategists and media buyers who are great at what they do. I’m sure they’ll be making more money by working performance-based. 💸 The model is also a way to gain instant trust with prospective clients. Percentage of ad spend is an old model that incentivizes agencies to spend more, not make their clients money. Tubescience has been doing this for years, and they are one of the biggest agencies now. I’ve decided to move to a performance-based model, and I do Pinterest ads 😳 It’s also a way to prove Pinterest can work on click conversions. My model is a % of contribution margin generated by Pinterest. But, it can also be tied to revenue. What are your thoughts on pay-for-performance for marketing agencies?

Top eCom brands = Top inspiration for growth 🔥 Want access to our agency's curated list of 500+ top-performing eCom brands across every sector imaginable? I've spent years compiling a list of brands that are crushing it in creative strategy, paid ads, funnels, CRO, and email marketing. This list covers leading brands in niches like: 👉 Women’s Personal Care 💄 👉 Home Goods 🏠 👉 Men’s Apparel 👔 👉 Travel and Activities ✈️ 👉 Supplements 💊 👉 Kids & Pets 🧒 🐾 👉 Everyday Carry Essentials 🎒 👉 Beauty and Jewellery 💍 ...and more. What’s even better? I’m including ad library links for each brand to help you or your team study what’s working in the wild. Want it? Link is in the comments ⬇️ — Feel free to share this post to help someone else level up their eCommerce game ♻️

Things I've anticipated DTC brands don't see.. Problems they are dealing with.. DTC brand owners think that Google Ads "machine" works on a same way like Meta Ads. That's not true. DTC brand owners should know that: - Meta Ads is Ferrari - Google Ads is Titanic, slow ship. What does that mean. Things in Google Ads are moving slowly. It takes time for algorithm to apply those changes, to see improvements and with Google Ads we just need to be patient. But when you're performing in Google Ads it remains stable for much longer period than it's on Meta Ads. In Meta Ads you are dealing with short life cycle of creatives. You need to take care you have always available new kind of video or image creative. Which one you should choose ? Both. Why you should choose both platform? To diversify traffic source, and avoid put all eggs in one basket. Hope this was helpful ?

The more brands we scale through creative… The more reassured I am, we're heading in the right direction. We never used to manage this brand's creative. And while they saw success. What we briefed VS What we got We're never quite the same. It’s results like this that let me know we're serving our brands right. And also allowing Brand Founders to further buy back their time: 1. By helping with their paid media implementation 2. Assisting with eCommerce strategy 3. Elevating their ad creatives I’m not saying anything new here by letting you know creative is a major lever. I’m just letting you know this focus is working for us.

🌟 Exciting Announcement! 🌟 Are you ready to take your online presence to the next level? Introducing technology generation's premium guest posting services! 🚀 🔍 Increase Visibility: Reach a wider audience by having your content featured on high-authority websites relevant to your niche. 👩🏫 Enhance Credibility: Establish yourself or your brand as an industry authority by contributing valuable content to reputable platforms. 📈 Boost SEO: Gain quality backlinks from authoritative websites, improving your search engine rankings and driving organic traffic to your site. 💼 Expand Network: Connect with influencers, thought leaders, and potential collaborators within your industry through guest posting opportunities. Our process is simple and effective: 1️⃣ Consultation: We'll work closely with you to understand your goals and preferences, ensuring a tailored guest posting plan that fits your needs. 2️⃣ Content Creation: Our team of experienced writers will craft engaging and relevant content that aligns perfectly with the guidelines of target websites. 3️⃣ Outreach: We'll handle the outreach process, pitching your content to our network of high-quality websites for publication. 4️⃣ Publication: Sit back and watch as your guest posts get published on reputable platforms, expanding your reach and driving valuable traffic to your site. Don't miss out on the opportunity to elevate your brand's visibility and credibility! Get in touch with us today to learn more about our premium guest posting services. Let's make your online presence shine! ✨ #guestpostingservices #onlinepresence #digitalmarketing #seo #contentmarketing #brandvisibility https://lnkd.in/ea2AU9h8

Brand bidding can be key for helping you capture high-intent traffic, control your narrative, and remain competitive. So what's the catch? Sometimes it just doesn't make sense for advertisers to use. We recently had the privilege of getting PPC expert Louis Austin's take on the topic. Here are his 4 reasons to pass on brand bidding: 1. Competitors don't bid on your brand 2. You have strong organic coverage 3. Budget constraints 4. Brand bidding doesn't align with the campaign objective Check out his article to get the full explanation of each one: https://lnkd.in/dZKNFWSs